Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.
Yes, conference season! That means we can lavish ourselves with great talks on several different places. One of these places is SMX East in New York next week already! State of Search as a media partnering is helping you get warmed up by doing several interviews with speakers.
We talked to Danny Sullivan, Julie Joyce and Debra Mastaler. Today you are hearing from Rob Kerry.
Rob Kerry is the co-founder of the SEO agency Ayima and heads-up an industry leading team of SEO experts, working with a select number of large companies in a similar way to an in-house team. Outside of Ayima, Rob has been the Editor of industry news site Sphinn and the Editor at Search Engine Watch Forums.
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In a few weeks time SMX East starts in New York. State of Search is media partner and will be bringing you updates from New York. Heading up to the event we are talking to speakers from SMX about their talks and their views on the industry.
We already talked to Danny Sullivan and Julie Joyce. Today it is time to listen to Debra Mastaler.
There are many link builders out there, but not many with the quality of Debra, who is very well recognized in the industry. Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. She blogs on Searchengineland and her own blog.
In a few weeks time SMX East starts in New York. The organization has again been able to make an impressive agenda with high level speakers from around the globe. State of Search is media partner and will be bringing you updates from New York and also heading up to the event we will bring you great information (and a discount).
We already talked to Danny Sullivan about the show and his views on the world of search. In the next weeks we will be publishing a few more interviews with speakers at the conference. Today we are proud to open this series with one of the nicest and most fun people in search: Julie Joyce, who you might know from SEO Chicks.
Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog, and is a regular contributor to Search Engine Land’s Link Week column. (more…)
Conference season has started again. If you are an eager (search) marketer wanting to learn stuff you can really make some steps in the next few months with lots of conferences around. Off course State of Search will be present. Sometimes speaking, sometimes blogging.
Mid-September we will be at SMX Stockholm where no less than three bloggers are speaking. A week before that however is SMX New York. We will try to get coverage from there too. Leading up to SMX East we are already looking forward to this conference. We talked to organizer, editor in chief of Searchengineland, and probably the most famous person in search next to Matt Cutts, Danny Sullivan about the show and his view on the current developments in search. Danny talks about his job as an organizer, what we can expect from the show and also gives us an insight into his thoughts about the changing industry. (more…)
The graveyard session was possibly the best of the day with a challenge in actual SEO.
Rob started the session with the motive of having the session. 4 SEOs proving that the stuff they do actually works. The challenge was to take a website not ranking within the first 5 pages and to get it to rank within 3 months. They couldn’t risk any other blackhat tactics.
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Good afternoon, I was really looking forward to this session as it has some of the best people in local and mobile search around here are the best parts of the session.
This was a great session with frank and honest assessments of Google penalties and how to avoid them and if you get them what to do about it. (more…)
Good afternoon everyone. Here is the last panel I’ll be covering for you folks from SMX London but keep your eyes on the blog for more updates and more posts from the rest of the team.
I decided (in spite of all of the International Search Summit coverage coming your way from State of Search) that I would cover the session on Speaking in Tongues and how to handle multinational search. This is something our team has been working on a lot lately and have been trying to figure out the best way to integrate across our global offices and make use of local market knowledge. Really excited to bring you this topic!
Image via: apbeatty on Flickr
We’ll be highlighting the best tips from the panel which includes Eric Papczun of Performics, John Mueller of Google, Richard Falconer of Big Mouth, Preston Carey of Yandex and Andy Atkins Kruger of WebCertain.
Yesterday at SMX Advanced London 2011 I presented at the What Really Matters in Technical SEO session alongside Richard Baxter, Jonathan Hochman and John Mueller. My presentation has been made available for State of Search readers, so continue to read along Samuel Crockers post and watch the presentation!
This is a write up of the panel session “Credit where Credit is due: Demystifying Attribution” at SMX London 2011.
Chris started this session by discussing the value of the keyword in terms of conversion rate and sales. This is a discussion that often uses the last click wins mentality when calculating ROI values. Attribution is often far more complex than this and this session aimed to clarify many approaches.
The following are the top tips from each presentation:
Good morning again folks. Here with Christine Churchill of Key Relevance, Rich Baxter of SEOgadget, Lasse Clarke Storgaard of MediaCom Denmark and Kev Gibbons of SEOptimise. Really excited for this panel as it was one that I spoke on last year and I think they may even have been paying homage to the title of my presentation (though I take little pride in the “ninja” term a year later 
).
Should be really good and hopefully some exciting tips to come out of this one! (more…)
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