Posts on State of Search about ‘Search Marketing Expo’

From Authorship to Authority: Why Claiming Your Identity Matters #smxlondon

smxlogo-featured

While “Content is King”, many marketers overlook the all-important factor of authority, and the process required to establish and maintain it.

The first session of this 2013 edition of SMX London delved into the steps to claim your own identity: brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more.

The session had Chelsea Blacker, Jim Boykin, Maile Ohye, Grant Simmons as speakers and Elisabeth Omeloski as moderator.

(more…)

Paid Search Advertising in a Multi-Device World #SMXLondon

smxlogo-featured

Paid search has always been a popular method of advertising on desktop. However studies are finding that up to 30% of advertising methods are targeting mobile. There is no denying that mobile is growing, even to the extent that Google is focusing more on mobile and looking to benefit from mobile, as seen with new Enhanced campaigns.

(more…)

#SMX London: Hardcore SEO Power Tools

smxlogo-featured

SEO has been growing exponentially during the last year due to it being more connected to all the other Internet Marketing disciplines. SEO grows more complex and the size of the sites we work on continue to grow.

It’s more important than ever to have a set of high-quality tools that give us both a competitive edge and save our increasingly precious time.

During this session at SMX London, we had Steve Lock of Linkdex, Pete Wailes of SEOGadget, Stacey Cavanagh of Tecmark and Dixon Jones of Majestic SEO showcasing their toolbox of hardcore SEO power tools.

(more…)

Paid Search Techniques and Updates from #SMX London Day 1

SMX London

A wealth of information was shared at the first day of the SMX London conference. From a paid search perspective the speakers shared knowledge and ideas on a wide range of areas pertaining to paid search. Below are some of the most valuable tips and information gathered on day 1.

Paid Search Updates and Tactics

Ann Stanley was the first speaker to talk about paid search, and dived into details pertaining to Enhanced campaigns.

Ann went into detail about the pros and cons of the launch of Enhanced campaigns highlighting specific areas that can be beneficial and other areas that can be a hindrance. While Google has mentioned that automatic changes to Enhanced campaigns will begin on the 22nd July 2013, Ann highlighted that the practices most agencies are seeming to use is to wait until the last possible moment before changing campaigns to Enhanced.

Advertisers are preferring to keep the campaign on the Legacy setting as long as possible in order to limit the risk of unwanted changes that could occur when activating Enhanced campaigns. (more…)

Social Media Automation: The Good And Bad #smxlondon

Social Media

Social media has revolutionsed the way we interact with clients, friends, family and peers but at the same time it can also be very complex and time consuming. This session focused on giving and outline of available tools to automate social media sharing. However, leaving those tasks unattended to a machine can also cause various problems if not social disasters therefore speakers provided the audience with best practices to blend the automation of social media with human oversight.

(more…)

Turning Up Your Twitter Tactics #smxlondon

Twitter Evolution

Twitter has fast evolved to become a key element in anyone’s social media strategy. The landscape has changed though and the days of simply pushing out 140 character messages in the hope of generating new traffic to your site are long gone. Nowadays we as digital marketers, have to take various considerations into account i.e tweet time, frequency, re-tweets as well as the authority of those that are re-tweeting. Twitter has launched various new service enhancements such as its expanding Twitter promotion program and as Twitter cards. The session’s focus was on techniques and strategies to truly get the best out of Twitter.

(more…)

Targeting the Mindset of the Customer #SMX

SMX London

First session at SMX London 2013 I attended was run by Christine Churchill from Key Relevance looking at targeting the mindset of the customer.

Why Keyword Research Matters

Christine opens with declaring that keywords should be at the heart of all search marketing – the first and most important step in SEO. Keywords, she says, are the single most important thing for site relevancy.

Reassuringly she notes that it’s important to get into the customer mindset using the example ‘duplicate a CD’ and ‘burn a CD’: which would the customer look for: business jargon may work inside the industry, but mostly it’s not what customers search for.

Churchill is a fan of the long-tail term – they tend to be closer match and therefore convert better.

(more…)

Killer Content Remains King, Queen and Ace – #smxlondon

smxlogo-featured

The session covered why content remains key. With frequent algorithm updates, how can you keep producing great content and avoid penalties? This session explored the various types of content sites you should be creating, how to re-purpose existing content and slice it up for social media. (more…)

Keynote – A Key Role For The Search Professional: Company Insight Wizard – #SMXLondon

SMX

SMX London 2013 was opened by Jim Sterne who focused on a key role for the search professional as a company insight wizard.

He started by explaining the role of the company insight wizard. The focus needs to be on moving the company forward and not specific tactics. Search professionals have their hands on the numbers and you can use this to be a great analyst. (more…)

Guess who and win a ticket to SMX London

smxlogo-featured

*****COMPETITION IS NOW CLOSED*****

Here is your chance to win a last minute ticket to SMX London for both days! Guess which two search celebrities are on this picture and you might be the winner of the ticket.

We will be drawing a winner early tomorrow morning and the winner will be announced on this blog post, our Facebook page and our Google+ page.

For your chance to win, please  leave a comment with your answer on this post or head on over to our Facebook or G+ Page and comment there!

Good luck!!

Take a Guess….

cutts-sullivan-blurred (2)

The Answer is….

Matt Cutts and Danny Sullivan!

cutts-sullivan

AND THE WINNER IS:

The winner of the SMX London ticket is James Finlayson. See you there tomorrow!

James

SMX Munich April 2013 Write Up – #smxmunich

smxlogo-featured

This is a guest post by Irina Hey, Online Marketing and Communications for OnPage.org full bio below)

SMX Munich took place at the Hilton München Park Hotel on 9./10. of April this year. The conference is well-known with professional Online Marketers worldwide. Main topics of the event are search engine optimization, PPC Marketing, Content Marketing and many more. Great speakers from Germany and all over the world are presenting news about the latest strategies in search marketing.

This year the host Rising Media Ltd invited many experts from the US, Great Britain and the Netherlands to share their experiences and strategies with conference attendees. There were many speakers across the day including:

  • Danny Sullivan (Search Engine Land)
  • Wil Reynolds (SEER Interaction)
  • Laura Lippey (SEOGadgets)
  • Curt Simon Harlinghausen (AKOM360 Multi Channel Marketing)
  • John Mueller (Google Inc.)
  • Marcus Tandler (Tandler.Doerje.Partner),

The SMX conference in Munich is the biggest search conference in Europe and is aimed at search marketers, regardless if they are experts or beginners. SMX is set to satisfy every attendee who wants to be inspired by new topics or share their experiences with other marketers. Two full days of information, communication and networking were definitely in the forefront.

(more…)

A Photo Is Worth A Thousand Links: SMX West

pinterest-screen

In San Jose the last few days SMX West took place. Gemma Birch is there and reports back on some of the sessions for State of Search.

The phenomenal rise of Pinterest has confirmed that images are more popular and important than ever before. This final session of the day looked at how we can better use images across our online marketing efforts.. (more…)

Page 1 of 71234567