The opening keynote at SES London was done by Jeff Hayzlett (who we interviewed last year). A very interesting and inspiring talk. Mel Carson of Microsoft Advertising sat down with Jeff right after his keynote. You can see the interview below. Be sure to also look at the Microsoft Advertising blog, they are also covering SES London.
State of Search
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Key Points in Launching a Global Website – SES London 2011 (#SESUK)
My first session of the day and a back and forth presentation between Andy Atkins-Krüger from WebCertain and Bill Hunt, SES Advisory Board and Back Azimuth Consulting.
They’re covering how to deal with companies who are targeting multiple markets or countries, and the complexities to be considered alongside standard SEO. The session looks at key issues critical to successfully developing, optimising, and launching multi-global websites.
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London SES Keynote – Jeffrey Hayzlett – Celebrity CMO
The keynote was delivered by Jeff Hayzlett and was one of the most inspiring marketing talks that I’ve personally heard. He was faced with the challenge of transforming Kodak from a film company that was doing 15 billion dollars in consumer film 5 years ago. No one buys film any more so they needed to radically rethink their business to adapt to the 21st century.
Live blogging schedule SES London 2011 State of Search – #sesuk
As you may notice we are a mediapartner for SES London 2011. This means that if you are not here you get the opportunity to learn all about the conference from our bloggers.
We have 5 different bloggers running around, plus some bloggers who are speakers at the conference. So if you are in London, come say hi. If you’re not, keep an eye on the State of Search website and follow our Twitter account to get notified for the latest updates.
We are also going to be trying some live interviewing, so stay in touch! (more…)
SES pre-show speaker interviews: Jon Myers (@jondmyers)
As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.
This final pre-show interview is for somebody very close to us: Jon Myers. He was appointed at Yahoo not very long ago and in his new job is moving up the ladder fast. He will be moderating and speaking at SES, of which he also is a board member. (more…)
SES pre-show visitor and sponsor interview: Andy Betts
As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.
Today we take a little side step, not a speaker, but a visitor and Sponsor of SES at the same time: Andy Betts, Strategy, Marketing and Development Director of SearchIgnite Europe (more…)
SES tributes Jaamit Durrani
Several months ago we were devistated when we heard that a good friend an well respected SEO in the UK had passed away after a tragic accident. Since the moment that the news about Jaamit Durrani’s death broke something happened which I have never seen before. The community started to move and delivered a tribute on Social Media which know no equal.
At the upcoming SES London this week the community will again be tributing this very special person who even after his death knows to touch people and get them moving. (more…)
SES pre-show speaker interviews: Mel Carson (@melcarson)
As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.
In this interview we talk to somebody who is always a guarantee for a happy face on the SES shows: Mel Carson. Microsoft’s Community Manager at Microsoft Advertising is also becoming a dad in the summer, plus he is moving to the US. All the more reasons to look him up and have a chat with him at SES London. (more…)
SES pre-show speaker interviews: Bill Hunt
As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series. Today the stage is for somebody who has made a huge impact on the search industry: Bill Hunt. Bill in some ways is like the ‘father’ of search. Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages. (more…)
Mike Grehan talks you through the SES London programme (part 2)
SES London 2011 is approaching rapidly and if you have a ticket or planning to get one you might be wondering: what sessions should I go to, what is interesting?
The obvious answer to that is: everything is and pick what fits you most. But you won’t get much further with that kind of information. So I asked the person who can tell us best what is in the program to highlight and pinpoint some sessions for you: the one who set up the program, Mike Grehan. (more…)
SES pre-show speaker interviews: Anne Kennedy
As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.
Today Anne Kennedy tells us what she will be doing and gives us advice on which sessions to go to. Anne, who is also part of the advisory board, covers fast-changing Internet trends, such as “Is Facebook a Global Player?” published January 2010 by Search Engine Marketing Journal. She often speaks at marketing events worldwide on search marketing. Anne also leads US-based Beyond Ink, who international partners with Nordic eMarketing in Reykjavik, Iceland, with offices in China, Czech Republic, Denmark, Sweden and the UK.
(more…)
Mike Grehan talks you through the SES London programme (part 1)
SES London 2011 is approaching rapidly and if you have a ticket or planning to get one you might be wondering: what sessions should I go to, what is interesting?
The obvious answer to that is: everything is and pick what fits you most. But you won’t get much further with that kind of information. So I asked the person who can tell us best what is in the program to highlight and pinpoint some sessions for you: the one who set up the program, Mike Grehan. (more…)
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