Posts on State of Search about ‘Search Engine Strategies’

Developing Great Content Down on the Content Farm – by @gregjarboe #sesny

content-farm

As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this post Greg Jarboe explains what his talk at SES was all about.

Over the past five years, Google has redefined “great content” three times. Five years ago, Google defined “great content” as a useful, information-rich site, and pages that clearly and accurately describe your content. In May 2007, Google’s move to universal search redefined “great content” to include videos, images, news, maps, and books. In December 2009, Google’s introduction of realtime search redefined “great content” to include blog posts and live updates on sites like Twitter and FriendFeed. And in February 2011, “a big algorithmic improvement” to Google’s ranking redefined “great content” again. (more…)

SES NY 2011: Crossing the Digital Divide

So after much drama (all of my own making) and of course lots of fun and socializing over the last couple of days, I’m finally blogging a SES session (Bas can breath easy now).

Crossing the digital divide covered an area that I have never really delved into before, crossing the divide from search to display, so was a very exciting session for me, looking at how display advertising can be optimised.

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SES New York 2011: Killer Facebook Targeting Tactics

Next session today is the Facebook Marketing Tactics session. Let’s see if the experts on the panel really share some “killer tactics for harnessing the real marketing and ecommerce potential of Facebook Advertising, Fan Pages and Groups”. In the panel we got Marty Weintraub of aimClear, Harry J. Gold of Overdirve Interactive and Lisy Buyer of The Buyer Group.

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Twitter 2.0: Creating & Distributing the Message

twitter-2-0

As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this first one you well get an insight of what Paul Madden is talking about.

After what seems like an age I am at last on my way to SES New York for another talk on Twitter, so sitting here in Dublin airport with the first beer of the day beside me here is a quick post on what I will be covering this year.

On the panel with me are Hollis Thomases, the author of Twitter Marketing An Hour A Day and Michael Gray (Graywolf as you no doubt already know). I expect that Hollis will be giving her normal sage advice on the benefits of doing Twitter the right way and Michael and I will be looking at alternatives to that. For many businesses Hollis’ way is perfect and she really knows her stuff but mine as normal takes the position of “lets see how far we can push things without ending up in trouble”. (more…)

SES New York 2011: Analytics RX: Diagnosis and Recovery

RX

A little late after a (very tasty!) lunch I’m jumping into the room of Matthew Bailey, one of my favorite speakers at SES. He’ll talk about Analytics and how to find actionable items. He calls pageviews, monthly visitors, time on site etc. “Caveman Analytics”, all so 1990 :)
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SES New York 2011: Keynote by Duncan Watts

duncan-watts

So here we are, after a nice flight with the new A380 from Germany, I’m sitting front row to hear Mike Grehan opening the SES New York 2011 making some jokes about PageRank and announcing this year’s keynote speaker Duncan Watts. Duncan Watts is principal research scientist at Yahoo. In his keynote Duncan covered 4 experiments he did on social science.

Duncan starts mentioning Harold Lasswell who tried (back in 1940) to investigate the question: “Who talks to whom about what, through which channel, and with what effect?”. It’s a difficult question because especially in those days it’s tough to measure the “who talks to whom” and the “who influences whom” is even harder! (more…)

A look at SES London 2011

We spent quite a few days in London last week covering SES London 2011. And we were not alone. There were many other people present at the biggest search event in Europe. Three days full of information but also three days of social gathering. With the help of Li Evans and the Microsoft Advertising Team, who provided many of the pictures, we made the video below which should give you a nice insight into the three days. And you might even be in there! Are you? Let us know!


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Overview of the SES London 2011 coverage (with pictures) #sesuk

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Last week the State of Search crew attended SES London 2011. We were there with a lot of bloggers who were either speaking or blogging away for your pleasure. There is no other place than here where you could find the most information about what went on in London.

Below you will find an overview of all the posts we did at SES London, as well as some pictures to help you get a view of what went on. And not just that, we looked at some other blogs too so you really have the entire overview of three days worth of great valuable SES content. Enjoy!

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Digital Asset Optimisation in the evolving and merging world of search

digitalassets

The world of search and marketing is constantly evolving and merging which is why SEOs have got to constantly be aware of how to utilise off page assets online. Universal search has meant that organisations can now index, rank and obtain traffic from a wider channel of sources so it is vital that you are involved in that space.

Paddy Moogan steps up first to talk and makes the point known that he is called Paddy not “Patty” as it says in the SES conference guide. I am sure people won’t forget as his presentation was packed with actionable points and valuable pieces of information.
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Mobile Marketing Strategies: how to drive traffic with mobile applications

mobilemarketing

Mobile strategies are an ever increasing consideration when organisations consider marketing budgets. This session focused on mobile SEO but also touched on how to drive traffic with mobile applications.

Both presenters discussed the common mistakes that are made within the mobile environment and how you can act to resolve them and have a more effective mobile strategy

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