Li Evans , author of the book Social Media Marketing (reviewed here), is at SES San Francisco 2011 and for State of Search she talks us through the event. We saw her views on the first two days. Below you can find interviews she did with Greg Jarboe of SEO-PR and Eric Garulay of Pearson.
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Li Evans (@storyspinner) Reporting on SES San Francisco: Day Two
Li Evans , author of the book Social Media Marketing (reviewed here), is one of the speakers at SES San Francisco 2011. She is also a good friend of State of Search and has agreed to give us her insights on what goes on in San Francisco. Later today you can see some interviews she did at the Expo Hall, but here is her update of day two and a quick overview of what it all looks like there.
A Speakers View on SES San Francisco: Li Evans (@storyspinner) reports
This week in San Francisco it is SES San Francisco, the major online marketing event in San Francisco when it comes to search and social. Unfortunately we couldn’t be there ourselves this year to report on the conference like we did last year. However, we are doing something very special.
Our good friend Li Evans, author of the book Social Media Marketing (reviewed here), is speaking at the conference and is doing training sessions for attendees. She kindly agreed to give us an insight view on what she is doing there. With her camera she records how she experiences SES San Francisco 2011. (more…)
Google Developer Timothy Jordan Talks Google+ for SES San Francisco
This week San Francisco is host to one of the bigger SES Events in the year: SES San Francisco. Again many marketers will gather to absorb information from experts in search and social. You can expect something special from us too.
One of the topics will off course be Google+, how to handle it, how to make it work. And what does it really mean? Searchenginewatch already looked forward to this by doing an interview with Developer Advocate at Google Timothy Jordan, who will be talking about Google+ in San Francisco. (more…)
Kristjan Hauksson explains how social media marketing saved the Iceland tourism industry
It was the final and probably one of the best sessions at SES London 2011: Social Media and the Marketing Mix with Kristjan Mar Hauksson and Mel Carson. Both gave a very inspiring presentation. Afterwards both got interviewed. Find their interviews below.
Kristjan about how Social Media Marketing made a huge impact on the Iceland tourism industry and Mel Carson about Microsft’s look at social.
Stefan Weitz: Social Signals, Bing Mobile & Real-Time Search #SESNY
Give Mel Carson a microphone and he’ll get people to talk. In this case Bing’s Stefan Weitz who revealed what Bing was doing. And Mel did ask the question: when is Europe on Bing’s schedule? Curious about his answer? Check it out here:
SES NY 2011: Is Retargeting / Remarketing right for you?
I have to admit I was a little dubious about this session after the display session yesterday, which left me a little confused, however I think this was probably the best session I attended of the whole conference and has left me itching to get back and start trying this out. I also managed to grab Dean Vegliante of netmining for a quick one to one after the session, so make sure you read right down to the bottom to see his insights too!
What do you do when you go social? A Volcano goes live! – by @optimizeyourweb #sesny
As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this post Kristjan Hauksson (optimizeyourweb) who opens up about his homeland and volcanos and connects it to social.
At SES NY I spoke on the session called “Search, PR and the Social Butterfly”, I did the similar session at SES London and apparently they liked it because they asked me back!
As I try to stray away from doing the same slides twice I still find the case study I am doing so motivating that it is worth doing twice, so I am happy to do it at the SES NY also. (more…)
SES NY 2011: Managing Your Online Reputation
Managing your online reputation was one of the sessions I was looking to most for this conference, with Rhea Drysdale of Outspoken Media, Gary Kibel of Davis & Gilbert Law, Charlie Cole VP of Online at Lucky Brand Jeans and Nick Pavlidas of Arent Fox Law (can you tell that I am relaximng in the press room now, I’m managing to get all my links in and if you’re lucky there’ll be formatting too!)
Having a mix of brand, agency and legal eagles on a panel like this certainly made it a lot more insightful than I was expecyting and there were some great insights came out of the session.
SES New York 2011: Duplicate Content & Multiple Site Issues
Last session of the SES New York 2011 I’ll cover is the session about duplicate content & multiple site issues. We got Brian Ussery of Search Discovery Inc., Eric Enge of Stone Temple Consulting and Tiffany Oberoi of Google’s evil (just kidding, Matt 
) search quality team. The session is moderated by Anne Kennedy.
SES New York 2011: Conversion tools of the Master Craftsman
Conversion optimization time at the SES New York now. I’m sitting in the session with a “high speed tour through dozens of free and paid tolls that can help you identify and fix your conversion issues”. Hopefully it’s not too “high speed” so I can get keep on track! The session is moderated by Anne Kennedy. Speakers are Tim Ash and Bryan Eisenberg.
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SES New York 2011: Panda: the Aftermath
The Panda or Farmers update was one of the biggest algorithm updates Google did in the last years. I was really looking forward to hear this session called “Panda : the aftermath”. a discussion moderated by Mike Grehan, with Frank Watson, Jonathan Allen and Danny Goodwin of Search Engine Watch. (more…)
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