Posts on State of Search about ‘Search Engine Strategies’

Greg Jarboe: “The Panda algorithm change was just the tip of the iceberg”

greg-jarboe-speaking

In less than two weeks the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks there was the contest to win tickets.

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today it is time to listen to a “SES Veteran”, “mr video”, Greg Jarboe, President & Co-founder of SEO-PR. (more…)

Richard Baxter: “I don’t think other search engines stand a chance”

richard-baxter-speaking-1

In less than two weeks the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today it’s time for Richard Baxter, Founder, SEOgadget.co.uk (more…)

Kevin Gibbons: “Bing really aren’t as far behind as some people think”

kev-gibbons

In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today it’s time for Kevin Gibbons, Founder & Director at SEOptimise. (more…)

Patrick Altoft, speaker at SES London: “Developing a brand is huge”

patrick-altoft

In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today we listen to Patrick Altoft who his Director of Search at Branded3. (more…)

Will Critchlow: “I Love The Increasing Socialisation of my Search Results”

will_critchlow

In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today we kick things off with Will Critchlow, one of the founders of Distilled, one of the leading UK Search Agencies. (more…)

Are You a Young SEO? Here’s Your Chance: SES London Tickets + SEO Chicks Mentoring

SEO-next-generation

As you may have noticed conference season is about to begin again. The first major event in Europe will be SES London 2012. Many great speakers will be present there, some of which we will be highlighting starting next week.

There are many chances you will get to go to that conference, for free! And here is one of them. A special set up from our close friends over at SEO Chicks. A unique opportunity for those starting out in the industry. You can not only win a ticket, you also get free mentoring from some of the best in the industry.

SEO Chicks is running a competition on their blog, because nothing comes for free. You have to prove that you are worth the ticket and the advice! (more…)

SES Amsterdam: Search is changing. Wake up and get to work!

yoast-@-SES-amsterdam

SES Amsterdam took place last week. The whole Dutch search market was gathered to hear the latest developments insearch from the top local search experts, representatives from Google and the international headliner Martin MacDonald.

The day started of with a wake-up call from Joost de Valk, an internationally respected SEO known for his WordPress SEO plug in. Joost of course starts with the Panda update by Google. He shows us why he’s very happy with the Panda update. Winners include Wikipedia and NY Times, making content a major aspect of SEO. (more…)

SES Amsterdam: Unleash the power of your organisation for SEO results

strategy-chess

Another summary of a session at last weeks SES Amsterdam 2011; Sander Tamaela, SEO manager at Onetomarket,  speaking about how to unleash the power of your organisation to get the most out of SEO.

First of all, explaining how SEO has evolved, all the way up to the recent Panda update, now a hot topic – but if you are worried about this you have been spending the last few years on the wrong SEO strategy. Who should SEO be accounted to? Not to your SEO (consultant) – but rather to your whole organisation – Sander explains. (more…)

SES Amsterdam: learnings from the affiliate panel

panda-battle

This is a live blog of a session about affiliate and SEO at SES Amsterdam with Joris Toonders, Ruud Kok and Sabine de Vos.
One advertiser, one affiliate and one bureau. The opinions below are from these experts.

The first part of the session answers the question at which point the Dutch affiliate market is right now. All members of the panel agree that for affiliates in The Netherlands there’s still a lot to win. At the moment the affiliate market is in apremature state. A lot of affiliates still do it on the side and a most niches are still left to win. That’s why affiliates still look for easy money. They do SEO based on keyword buying and techinal optimization. They start with PPC, than maybe organic, but content marketin and social marketing is too difficult and tootime consuming. (more…)

SES Amsterdam: The future of SEO

SES-Amsterdam-2011

We are at SES Amsterdam today, which is a local SES event with many local speakers, but also some international stuff. One of the speakers is Martin Mc Donald of OMD. He delivered the keynote at this years SES Amsterdam. Below you can find the live blog of his session.

SEO has long time not been an industry, it was just about breaking the algorithm. Which was relatively simple. As an industry we broke PageRank. For some keywords it’s only possible to rank based on getting (buying) massive amounts of links. Now SEO is a wide part of online marketing. If you get SEO you get the rest of online marketing. (more…)

Li Evans at SES San Francisco (#sessf): her Wrap Up

Li Evans (@storyspinner) was one of the speakers at SES San Francisco. She reports from San Francisco exclusively for State of Search about her days at SES San Francisco.

In this video she wraps it up from the airport when she is heading home.

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