The next session is all about Meaningful SEO Metrics. With more resources being dedicated to creating well optimised and keyword rich landing pages, Senior Management are demanding more proof of the return that they are investing. This session is led by Jon Myers and we have three great speakers discussing ways to move beyond the basic SEO metrics and look into more qualified measures to get the campaign budget increased to the level it needs to be at.
If you moved home you wouldn’t think twice about having your mail re-directed or telling your friends your new address. In fact, you may go out of your way to make sure everyone knows by throwing a house warming party and sending out invitations. However, a surprising amount of businesses when changing their website address or making significant changes to their web pages, CMS, content or URL’s let anyone know at all – least of all search engines.
Next up in the PPC track we have Ben Jesson and Craig Sullivan talking about Conversion Rate Optimisation. In this session we are going to learn exactly how to change a website to achieve increases in profit in the shortest amount of time.
Moderator:
Speakers:
Yesterday at the PPC tools of the trade session, I was expecting a session with an explanation about some good PPC tools. But the three speakers hat another interpretation of the session. They talked about which features to look for, when you are searching for a good PPC tool. So let’s see what we’ll get today in the SEO tools of the trade session …
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This is the first of my five live blogging sessions for State of Search at the SES London Conference today. We will be listening to Jonathan Beeston and Sam Fenton-Elstone talking about PPC Campaign Architecture and how to get this key campaign element right and truly set up for success so let’s get started.
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Re Targeting is one of the growing marketing strategies and the two speakers were both very knowledgeable.
Guy started by saying yes definitely and he went on to share about how it works and case studies.
The basics:
It’s a simple way to connect with users based on past interactions with your website
Integrated into Adwords
Person visits your website a tracking cookie is dropped. A user leaves the site and visits other sites on the web. You then show them banner ads and paid search adverts. User then clicks on the ads and comes back and makes a purchase.
I love tools….it’s kind of a hobby to play around with new tools at night and during the weekend. So I’m looking forward to this PPC tools session at SES London 2012. The session is moderated by Jon Myers of Yahoo. Speakers are Thomas Bindl, CEO & Founder of Refined Labs, Alistair Dent, Head of PPC Training at Periscopix and Andy Mihalop, Head of Search and Biddable Media at Moneysupermarket.
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This is quite a unique panel about the business of SEO. Jake Langwith concentrated on headhunting for good people whereas Lisa concentrated on winning new accounts.
Jake is a head hunter specialising in SEO recruitment. Forget job adverts it’s all about the proactive search.
QualityScore is definitely one of the most important metrics in your Adwords account. It decides among others if your ad is eligible to enter the Adwords auction and, if yes. what position it takes. Furthermore this magic number influences the amount you pay for the click. Before starting to cover this session let me give you one quick book tip about QualityScore: “QualityScore in high resolution“, by Craig Danuloff, A must-read for every search marketer!
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Obviously Link building is a huge part of any SEO strategy and it was great to hear from two great speakers on the subject.
Patrick started the session indicating that he was covering a lot of the basics.
Links are important, once you have completed your onsite optimisation everything else should be focused towards link building. Most people don’t give it the attention that it deserves.
Link analysis
Very important to define what types of links your site is going to need to compete. Every site is different and you won’t know what links are needed until an analysis is complete. Look at anchor text link profiling against your competition. Segment them into brand vs. non brand links which will identify the areas that you are strong and weak in.
Domain authority reports through open site explorer shows your number of links from quality domains. Very useful for pitching too.
Next week the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks there was the contest to win tickets.
Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.
Today we listen to Andrew Girdwood, Media Innovations Director, Bigmouthmedia. (more…)
In less than two weeks the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks there was the contest to win tickets.
Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.
Today we listen to Marcus Tober, CTO of SearchMetrics. (more…)
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