Obviously Link building is a huge part of any SEO strategy and it was great to hear from two great speakers on the subject.
Patrick Altoft from Branded3
Patrick started the session indicating that he was covering a lot of the basics.
Links are important, once you have completed your onsite optimisation everything else should be focused towards link building. Most people don’t give it the attention that it deserves.
Very important to define what types of links your site is going to need to compete. Every site is different and you won’t know what links are needed until an analysis is complete. Look at anchor text link profiling against your competition. Segment them into brand vs. non brand links which will identify the areas that you are strong and weak in.
Domain authority reports through open site explorer shows your number of links from quality domains. Very useful for pitching too.