Posts on State of Search about ‘Search Engine Strategies’

SES Berlin 2010: Campaign Management in several countries

This post is written by Thomas Hertkorn of Ads2people who is guest blogging for us on SES Berlin 2010. Keep an eye on his posts!

Speaker Andy Atkins Krüger, CEO WebCertain Group Ltd. moderated by Thomas Bindl from ed Labs.

Hi everyone from my 2nd day at the SES Berlin 2010. I’m at the “campaign management in several countries” session from Andy Atkins Krüger. Hopefully today nobody will kill the micro like Richard Zwicky yesterday.

But now Andy begins with his speech. First he promised an international secret weapon to be successful. Andy said to search and to connect are basic human needs all over the world. To be successful in a single language is easy in Andy’s opinion. But to be successful in many different languages is difficult. (more…)

SES Berlin 2010: SEO Mythbusters

Good morning everyone! Welcome back to another session at SES Berlin 2010. The next session of the day is called “SEO Mythbusters” – and the panel looks pretty awesome: We do have Martin Sinner (Idealo) who will be moderating and as panelists there are Heiko Eckert (bigmouthmedia), Ralph Tegtmeier (fantomaster), Johannes Beus (Sistrix) and Dominik Wojcik (Rocket Internet). Nice!

Not sure, but from what I think (at least this happened last year) everyone of the panelists will share one (or maybe more…) of their favorite SEO myths and afterwards this session will turn into a Q&A. So I’m trying to cover those and some of the interesting questions and of course the answers from the panel. Let’s go! (more…)

SES Berlin 2010: Analytics for PPC

This post is written by Thomas Hertkorn of Ads2people who is guest blogging for us on SES Berlin 2010. Keep an eye on his posts!

Speakers: Richard Zwicky Founder, Enquisite / Eightfold Logic, Metamend; Steffen Methling Key Account Manager bei der etracker GmbH

At the Beginning Richard Zwicky talked about how to extract real value from Analytics.

His first statement was that all Analytics Tools are good for some tasks. But all Analytics Tools claim to be the best. He said in the end only the good interpretation of the Analytics Data is important. It is necessary to give the right information, to the right people. What does the customer really care? Anyone who does Analytics should answer this question.
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SES Berlin 2010: Advanced link building 2011

Here we are – back with another session called „Advanced link building 2011” – the panel looks pretty promising featuring speakers like Jan Kutschera, Thomas Gruhle and Christoph Cemper – Stefan Fischerländer will be moderating this one.

One a side note: Why in the world would you do the advanced track in a small room only being able to have seats for just around 100 people?! And for next time: Please do provide tables, at least some. It just sucks to write like this… and yes, power would be really nice a well – besides of a working wifi. Anyways, let’s get this rolling… still waiting for the rests of the panelists to show up…. (more…)

SES Berlin 2010: Advanced PPC Techniques

This post is written by Thomas Hertkorn of Ads2people who is guest blogging for us on SES Berlin 2010. Keep an eye on his posts!

Speakers on this panel were Jan Brockmann Senior Account Manager, metapeople ; Sebastian Reischel Director Client Manager, Blue Summit Media; Lorenz Wacker Managing Director Search & Social Media,j jaron

Moderated by Thomas Bindl

Search Funnels

At the Beginning Jan Brockman shows the individual strength of search funnels. Search Funnels show the path users search. Normally searches going from unspecific terms to specific ones. For example a search starts with “Hotel” and ends up with “Cheap Hotel Barcelona”. If you’re analyzing search funnels you would now increase bids on hotel to be visible. The danger is to bid on generic phrases with a too low cost per conversation value. Search funnels going to be criticized as just another way to get more Budget from your customers. (more…)

SES Berlin 2010: Specific characteristics of the German market

Next session is going to be covering specialties on the German search market. Actually I’m kind of curios to see what the panel comes up with. Speaking about the panel – there are some changes: We do have Stefan Fischerländer and – since Lorenz Wacker is ill and therefore cannot be here – Andy and Richard (who did a great job on the “Search around the world session”) jumped in.

Stefan is mainly going to cover SEO specific topics – good for me – so let’s see what he has to say. He starts with some SEO related numbers for the German market. (more…)

SES Berlin 2010: Search around the world

Hi everyone – welcome to the very first session of the day at SES Berlin 2010. We do have really bad weather in Berlin so it’s a perfect day for a search conference. The venue – the new NH hotel at Berlin Friedrichstrasse – looks promising so far, coffee is all set and I’m ready for some blogging.

First session for me today is called “Search around the world” which is going to be in English – actually it’s the only English panel of the day – with Mike Grehan, Andy Atkins-Krüger and Richard Zwicky. Mike kicks the things off introducing both speakers who are going to cover search marketing on an international level. (more…)

SES San Francisco 2010: Quick-Summary

The conference went by quickly, way faster than I thought. Arriving on Saturday evening and leaving on Thursday morning is not really that long especially when you fly in from Germany. Unfortunately I do miss SES day 3 because of a speaking engagement on Saturday back in Germany but since I now do have to spend approx. 10 hours in the plane heading over from San Francisco to Frankfurt I think it’s a good time to wrap some things up and just write down some general thoughts on SES SF that I still have in mind. (more…)

SES San Francisco 2010: How to Become a Link Magnet

All right folks, we’re back with another session at SES 2010 in San Francisco. This time we are talking links and actually “How to Become a Link Magnet”. This should be interesting especially with this great line-up having Aaron Kahlow, Rand Fishkin and Jim Boykin on stage. The session’s description looks promising as well: “Find out from a panel of experts how you can have your (metaphorical) 15 minutes of fame, become a link magnet and dominate search engines.” Oh yea…

First on stage is Jim, he’s going to talk on highly trusted links like those from edu’s, gov’s, etc. He actually divides between link bait magnets vs. trust bait magnets – the differences are: (more…)

SES San Francisco 2010: Scaling Up Your SEO Campaigns

Here we are – back after the lunch break (ok yeah, I admit, lazy me skipped one session) with another session at SES San Francisco 2010. Now we’re moving over to some enterprise stuff titled “Scaling Up Your SEO Campaigns”. Taken from the official teaser: “In this session the panel discusses the need for enterprise wide planning, implementation and control of SEO campaigns for improved ROI.” We have actually four speakers up there: Russ Mann, Seth Besmertnik, Jim Yu and also Horst Joepen (yeah, Germany it is) – moderation by Mike Grehan. (more…)

SES San Francisco 2010: News Search Optimization

OK, here we are – back in the game. First session of the day is scheduled to be “News Search Optimization” – featuring some really great speakers including Mr. Brent Payne, Allison Fabella, Topher Kohan, Eleanor Hong – the panel will be moderated by Dana Todd. The session description says, that “in this session, we look at how to make use of press releases and news content to tap into the power of news search”. We’ll let’s see… (more…)

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