As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.
Today we listen to the Senior Director of Search Marketing at SAP in New York, Crispin Sheridan. He is responsible for Paid and Organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. Crispin is a frequent speaker at SES and part of the SES Advisory Board.