The next SAScon session I chose to attend is called ‘Breaking Free of Panda/Penguin’ and features my good friend Peter Young from Mediacom and Holistic Search, and the original SEO rapper and Jason Statham lookalike Neil ‘SEOmad‘ Walker.
Cause and Effect
Peter kicks off by listing the issues Google is looking out for in web spam, such as cloaking, malware, sneaky redirects, link wheels, paid links, and many more of such tactics that Google disapproves of. Temporal spikes – i.e. link velocity – is also a big warning signal for Google’s web spam fighters.
Neil asks who in the audience has been hit by Panda or Penguin, and who’s received bad link warnings in GWT. The most hands go up when asked about Penguin, indicating the severity of this latest update. (more…)