Posts on State of Search about ‘Events’

The Art of Conversation Conversions and Principles of Viral Content #ConvCon

This talk was entitled ‘The Art of Conversation Conversions & 5 Top Principles of Viral Content’. It was positioned to take a look at a number of questions surrounding why people join social networks, what makes conversation into conversions that are aligned with genuine business objectives. By developing relationships online you can capitalise on a huge opportunity to engage quickly and effectively with many target audiences, Brian and Rob will in this session look into the various ways you can create these ‘conversation conversions’.

There are two speakers for this session:

Brian Adams, CEO, PHCreative
Rob Manuel, co-founder, B3ta

Stephen Pavlovich, Director of the Conversion Factory was moderating the session. Let’s get started.

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Pay Attention: Understanding How Your Customers’ Brain Work #ConvCon

The first session of the second day at the Conversion Conference is titled Pay Attention: Understanding how your customers’ brains work. If you understand how the brain functions and treats infromation, you will be better equipted as marketeers to influence visitors when they land on a website to complete a desired goal or conversion.

There are two speakers for this session:

Stephen Pavlovich, Director, Conversion Factory
Gerben Langendijk, Consumer Psychologist, Booking.com

Rob Jackson the UK Managing Director at Elisa Interactive was moderating the session. Let’s get started.

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Tag Management – A Feature With a Future #eMetrics

The first session of day two at the eMetrics Summit in London 2012 and we have a panel of three very interesting speakers who are looking at one of the latest features Analytics, Tag Management. This is definitely a feature that has a future.

The panelists are:

Daniel Wilson, Managing Director at Stubble & Glasses
Deirdre McGlashan, Head of Digital Global Clients at Aegis Media
Simon Smith, Head of Data and Analytics at News International
Adrian Maguire, General Manager: Web Analytics at TUI UK Ltd

In this session, the panel talk about their own personal experiences of improving website performance, testing efficiency and data integration.

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One Size Does Not Fit All – Data Segmentation #eMetrics

Neil Mason, the SVP Customer Engagement from iJento dives deep into the art and science of segmentation in the second to last session of the day at eMetrics in London 2012.

He looks at different approaches across different types of data so we can learn about simple models and advanced data mining techniques to help you become a ‘segmentation believer’.

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Don’t Make Your Audience Think – Simplicity = Conversions #ConvCon

The second Keynote of the day comes from Nick Holzherr who was in the final of the BBC Apprentice in 2012.

Nick over-complicated his pitch of his business plan to launch ‘Whisk’ so he knows the meaning behind simplifying things to make them better. His new business has now launched and he is talking us through how they convert people just looking at recipes into people actually buying the ingredients and cooking the recipe.

Stephen Pavlovich, the Director of Conversion Factory is moderating the session.

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The Art of Email Conversion – #ConvCon

We have all sent out email campaigns that didn’t generate the results we were hoping but the trick is, you need to learn why they weren’t a success.

Dela Quist, the CEO from Alchemy Worx is talking about the art of email conversion and why campaigns can be a success, even if the users don’t open them.

Stephen Pavlovich, the Director of Conversion Factory is moderating the session.

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Content Marketing Show 2012 Round Up 2: Approaching Content Strategy

This post is part 2 of the coverage from the Content Marketing Show that took place on the 20th of November 2012 in Conway Hall, central London. As I said in part 1 of the roundup of the day, the conference was a fresh and exciting take on an content marketing, an area that has been growing in SEOs vocabulary across the last 6-12 months (if not before). It joined together people from a variety of industries and different backgrounds and also covered some thoroughly interesting and actionable points which, I know, will have left most attendees feeling far more filled in on content marketing, as well as having plenty of actionable takeaways too!

While part 1 of my round up of the Content Marketing show dealt with those presentation that I felt covered the importance and ‘power of culture and influence in content marketing’, this post will focus on those presentations that I felt were focused on the importance of content strategy for content marketing. Below are my summary of some of the great presentations, including all key points and takeaways of the day: (more…)

Content Marketing Show 2012 Round Up 1: The Power of Culture & Influence

In the wake of the phenomenal rise in popularity and success of BrightonSEO, State of Search’s very own Kelvin Newman has invested his fantastic conference organising skills to creating a new conference, The Content Marketing Show. The inaugural event was hosted on the 20th November 2012, in the Conway Hall in central London and promised to bring together 350 representatives from agencies, in-house marketing teams and small business owners with some of the best minds in the content marketing world together under one roof.

The agenda for the day covered a wide variety of topics related to the booming field of content marketing, including:

Content Strategy
The importance of conversion optimisation in content marketing
How to get press coverage and insights into journalists
Social media monitoring
How to write great briefs
And, errr, even a session on how to sell coffee online!

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Winners at the UK Searchawards about their Victory

This month the winners of the UK Searchawards were announced in London. After the awards ceremony some of the winners were interviewed, you can find these interviews with the winners here.