Every audience is different, especially when you are speaking international.
Speaking to a Nordic audience can be a challenge, especially if you have never done it before. These are the lessons you don’t have to learn the hard way, if you read this post. (more…)
There is no doubt that the technology sector is more than averagely sexist. The reasons for this are multitude and too complex to explore in this blog post, but suffice to say that the technology sector – and the digital marketing sector, as a subset of the tech industry – is infused with a laddish attitude and enjoys pervasive and embedded sexism.
I find this rather unpalatable. I think the tech industry needs more women, and more participation from women. We shouldn’t abide by companies and conferences using objectified women as enticements and attention grabbers. We’re not stone age cavemen any more.
If you attend tech conferences – and I include digital marketing events among these – there are a few things you can do to help encourage the industry to become more female-friendly, which in turn will encourage more women to join the tech industry and enable the entire industry as a whole to grow and mature. (more…)
State of Search covers a host of events across the globe and this week, we are showcasing our experiences of them.
What is it about SEO and social Industry Events? We hear about them almost daily, their numbers are always growing and it’s difficult to know what to go to, how to afford it and how to make the most out of it. Rather than give tips and thoughts, I’d thought I’d actually put forward my own personal experience of events and the impact they’ve had on my education, career and experiences. (more…)
In the third and final interview in our BrightonSEO workshop series, we speak to Aleyda Solis, International SEO at SEER Interactive and Kevin Mullaney, Head of Search Marketing at Render Positive.
Aleyda known specialism is mobile SEO and this is the subject she will be covering in-depth throughout the one day course. By the end of the day, attendees will be equipped with everything they need in order to deliver an effective mobile SEO campaign that drives visits and conversions from mobile visitors. To book your place on the course, click here.
Kevin is going to run the local SEO workshop giving attendees and end-to-end overview of local search for all levels of expertise. If you are attending the course, you can expect to leave with the skills required to implement a local strategy for your business or your clients including best practice technical implementation of Google+. To book your place on the course, click here.
In 2013 State of Search is introducing something new: theme weeks. A week full of posts, articles and more about one specific topic. To provide you with the best information possible, all clustered so you can easily find exactly what you are looking for.
Next to the theme weeks we will also have special pages like the special Google+ page and Best Talks About Online Marketing Page for example. These pages provide you with specific clustered information on certain topics.
This week we will have one of our first ‘Theme Weeks’. The entire week we will be focussing on a specific topic. Since the week after it is SES London, the biggest event in the industry in Europe, we decided to promote next week to “Events Week”. (more…)
In the second interview in our BrightonSEO workshop series, we speak to James Agate, Founder of SkyRocket SEO and Carla Marshall, SEO Director at ReelSEO.
James is running a workshop on advanced link building techniques and he will be walking attendees through techniques that will work in highly competitive industries to give you a wider range of ways to build links that get those rankings moving. To book your place on the course, click here.
Carla has a real interest in Video SEO and will be sharing her knowledge to cover the latest techniques that are not only proven to work but are suitable for beginner and advanced level SEO’s. To secure your place, click here.
Over the next three days we will be running a series of interviews with the trainers at the BrightonSEO workshops. If you haven’t booked a place yet, do so soon as tickets are selling out fast.
In the first interview of the week, we spoke to Tim Grice, Head of Search at Branded3 and Dara Fitzgerald, Head of Insight at FreshEgg.
Tim will be running a workshop on one of the hottest topics over the last six months, Penalty Recovery and Future Proofing SEO Strategies. If you are attending this workshop, you can expect to walk away packed full of knowledge about what links are ‘unnatural’, what an effective recovery would look like and how to develop a strategy for your link building that will stand with you through the test of time.
Dara is focusing on advanced techniques you can use with Google Analytics which will help attendees get more insight out of campaigns and ensure they can measure campaigns more transparently. Some of the core features that Dara will be looking at include Advanced Segments, Event Tracking, Cross Domain Tracking, Custom Reports and more. To book your place, click here.
You’ve pitched and been accepted to speak at a conference in a different country. Great! But what should you do to prepare and to ensure you (and your audience) get the most out of your participation? There are a host of tips given to speakers at events, all of which apply wherever you’re speaking, but there a few things to particularly consider if you’re speaking at a conference away from home. (more…)
It is time for the first conference update of 2013 and one thing we can definitely say is that 2013 is going to be an exciting year for conferences. State of Search are partnering with events all round the world to bring our readers updates from the many of the events….LIVE!
Earlier this month, we put together a list detailing all the events coming up in 2013 so make sure you keep an eye on this and sign up to attend any conferences you want to. Most of the events offer an early booking discount so worth getting your ticket booked.
With 2013 just under way many of you will be looking at their agenda’s and will be thinking about visiting or speaking at conferences this year. But where to go? And when are they? Well, we at State of Search are experts when it comes to events around search and Social. And we are going to help you. By doing event coverage off course, but you will be seeing a lot more!
Starting with an overview of the most important Search and Social Events around the globe. Find below a list of events, a list we will be continuously updating with new events, so make sure you bookmark this page and come and visit once in a while to see if we added new ones. (more…)
SASCON is most known for their two day conference once a year but the organisers also bring a smaller version of the event, which is much more focussed topic wise and is only half a day. Last week SASCON organised an afternoon about mobile and local. (more…)
Two great Keynote Conversations with Danny Sullivan at the SMX Social Media Marketing Conference in Las Vegas last week.
Keynote #1 Del Harvey the Director of Trust & Safety at Twitter spoke with Danny Sullivan about ‘Twitterquette’ and Keynote #2 Vic Gundrota from Google+.
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