Posts on State of Search about ‘Events’

Activating the Social-Search Dynamic #SESLON

This session discussed:

  • How to develop an integrated social-search strategy.
  • Key points of crossover between search and social marketing.
  • Ideas for achieving synergy and efficiency between both channels with actionable strategic frameworks.
  • The importance of combined measurement and analytics strategy.
  • Client examples from some of the world’s most revered brands.

Bas van den Beld, Marketing/Search Strategist, Founder, Stateofsearch.com

Bas started with a story about his studies in history at university. His professor came on stage and said “don’t believe a single word you will hear over the next four years”. The study of history is more about what you’re thinking. We want to trust what we see and trust what we hear from the people around us. Only 5% of our decisions are made when we are aware of making a decision. We end up relying on the people around us to help guide us to make good decisions. This is especially true in choosing a restaurant. (more…)

Content-Driven SEO on a Shoestring #SESLON

Quality content is at the heart of any post-Panda SEO strategy. To develop quality content, you need a steady stream of ideas and executions that engage your audience and build search equity. But how can you create this when budgets and resources are being squeezed? This jam-packed session covered multiple case studies and statistics to help.

Moderator:
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing

Lee Odden started by introducing the panelists and session. There is so much more content that’s being created on a monthly basis and it’s also very effective on its own but even more so within the SEO sphere. (more…)

Remarketing/Retargeting Done Right… & Wrong #SESLON

As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take. This has led to a rise in re-marketing budgets. It sounds very simple; however, in the early rush to embrace re-marketing, many brands are wasting budget on ineffective or lazy approaches.

In this session, experts shared their experiences with re-marketing and the impact it has had on advertisers’ overall ROI.

Moderator:
Jon Myers, SES Advisory Board; VP, Commercial Director EMEA, Marin Software

Jon started by introducing the speakers highlighting their experience and key skills in the re-marketing sector. (more…)

Maximising Realtime Marketing Opportunities #SESLON

Jon started the Wednesday keynote with a small change. Dara Nasra was originally going to present the keynote but he was sick. Jon suggested everyone tweets Dara to wish him well. The session was then handed over to @Ollisnoddy who is the head of planning at Twitter.

Olli started talking about the origins of twitter 7 years ago and talked about how twitter started in the first place. Jack Dorsey loved couriers and the information that had about the city. Twitter aims to be the pulse of the planet. (more…)

Keyword Modelling Analysis with Bill Hunt

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Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting

Seasoned Speaker Bill Hunt is always a pleasure to listen to. Loads of slides and a huge amount of useful information for how to think about Keywords, targetting value and making sure that your budgets are being used wisely.

Starting with the example of a keyword targeting fail whilst looking for a Wine Cooler that held 50 bottles, the SERPS brought a whole manner of listings that consumers then have to trawl through again to find the best match.

This is Bill’s blueprint of how to undertake your Keyword Analysis effectively.

(more…)

Link Building in a Post Penguin World #seslon #seslondon

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We’re at SES London 2012 – so here is the first in our series of posts this week.

Link Building in a Post Penguin World

Moderator:

Bill Hunt, SES Advisory Board; President, Back Azimuth Consulting

Speakers:
Kevin Gibbons, UK Managing Director, BlueGlass Interactive
Paul Madden, Owner, Automica Limited

Session #1 – Kevin Gibbons – www.blueglass.co.uk, @kevgibbo

Links have existed long before Google, we just didn’t think in those ways. Links prior to the art of Linkbuilding as we know it existed were earned not necessarily placed via news, web portals, open directories and general web content.

Along came Page Rank > Money  – and we have eventually ended up with a post panda apolcalypse  launching a host of theories, ‘much needed’ cleanup, and the start of a different way of thinking when it comes to link building. (more…)

Play SES Bingo!

Today it is the first day of SES London 2013. Lots of things are going on and you will be getting updates from us from London throughout the next three days. If you are visiting SES London, we have some fun things for you. Starting with this: SES Bingo. Richard Kirk provided us with this sheet. Let’s see who has reached ‘Bingo’ first! Make sure you tweet about it using the hashtag #seobingo!

seslonbingo

Organising Events, what it takes, a Hangout with Kelvin Newman and Laura Roth

event-week-hangout

To close of the event week (well almost) we did one of our famous Google Hangouts. This time Bas was joined by Laura Roth, part of the organising team at SES and Kelvin Newman, organiser at Brighton SEO. In this hangout everything around organising an event was discussed: from what is difficult, to rivalry to how to create the perfect tracks that show exactly what the audience wants.

A very informative hangout on which Gemma Birch (International Search Summit) unfortunately couldn’t appear because of technical issues. Nonetheless, here is a very valuable hangout for organisers and attendees.


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Organising an Event: It is Not Easy

Brighton-SEO-stage

All week we have been talking about events: which are the good ones, how to be a great speaker, how to be a great attendee and how to blog about it.

At the end of the week we are again looking at actually organising an event: how hard is that really? In a special Google Hangout today we talk to Gemma Birch, who organises the International Search Summit, Laura Roth, who is part of the organising team of SES and Kelvin Newman, the man behind Brighton SEO.

Apart from the hangout we already talked to Gemma and Kelvin (who are also State of Search bloggers) and asked them what the hardest part was of organising an event. Based on that we listed a couple of things you need to be aware about when organising your own event. (more…)

Event Preparation and Blogging Tips – From the State of Search Team

blogging-conference

To continue with the events week theme on State of Search, I spoke to a some of the blogging team to get their tips and pointers on attending events and taking notes at events.

Many of the State of Search blogging team are pros when it comes to writing up conference sessions seeing as they have attended and covered so many for us. We are hoping that you can take away a few pointers from them to make going to conferences a better experience for you in 2013.

The two questions that were asked:

  1. What is your top tip for taking notes and/or blogging at a conference or event?
  2. What is your top tip for preparing to attend a conference or event?

Let’s get started:

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Raising Shakespeare’s Sister (Or Why We Need to Talk about Female Speakers in Search)

hannah-speaking-intro-2

The lack of female speakers at search conferences (and indeed in other fields, not to mention wider calls for diversity generally) is something which I think about a lot.

I’m not convinced I have *the answer* or even an answer I’m completely happy with, but nevertheless I feel it’s time I woman-up and throw my hat into the ring. For the purposes of today I’ll be limiting the topic to female speakers at search conferences, not because I don’t think broader calls for diversity aren’t without merit (of course they are), but simply because I want to stick to a topic I feel I can legitimately write about.

We run conferences at Distilled and as one of the individuals who works on speaker selection, I feel that there’s a particular issue which isn’t being discussed publicly right now. Many have spoken about problems in finding women who are happy to speak, or problems with fewer women pitching. I will be talking a little about this here, however there’s another issue I’m more interested in:

  • Why are female speakers typically rated lower (in terms of audience feedback surveys) than their male counterparts?

I’m not sure why this isn’t talked about more. Possibly because not everyone is aware of it. Possibly because it makes us uncomfortable.

I’ll then look at the following questions:

  • Do these lower ratings ‘feed the beast’ – i.e. are there fewer females speakers because of these lower ratings?
  • What should we do about it?

(more…)

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