Posts on State of Search about ‘Events’

SEO Campixx: Conversion on Steroids

One of the best conferences in Germany is definitely SEO Campixx. Where do you find a conference which starts with a great show, an own song and a Star Wars theater play starring Marcus „Mediadonis“ Tandler as Luke Skywalker, Searchmetrics chief Marcus Tober as Yoda and Link Research Tools founder Christoph Cemper as Evil Darth Vader? It’s a different kind of conference with a focus on spirit and networking, but also with 8 (!) parallel tracks on a wide range of different topics. You’ll find sessions about classical SEO themes like linkbuilding, about Panda & Penguin etc. But you’ll also find advanced technical sessions about crawling & scraping, conversion optimization and sessions with titles like “how do I organize my business” or “how to find a good in house SEO for your company?”.

The conference was held last weekend in the suburbs of Berlin. (more…)

All About Infographics: Claire Stokoe #Linklove:

Claire is going to take us on a journey of discovery… We’ll look at what an infographic really is and why people hate them. How to create the perfect sharable infographic. How to create the worst infographic on earth. How to make sure you give your infographic the best start in life imaginable. How to get the big links while not looking like an idiot, and how to do your job and not feel as though you’re sacrificing your passion.

Infographics, they are a great topic and controversial because of the abuse, and tricky because doing great infographics is not all that simple as we think. (more…)

Small Business SEO for £350 per month #LinkLove

Ade Lewis owner of Teapot SEO gave some great tips on how to carry out SEO for small businesses for as little as £350 a month at LinkLove. Small business SEO relies on face to face relationships with the client which is very different to those who have large clients and can be executed without many meetings/interactions.

Ade has a rule about opportunities. If he gets a good opportunity, he says yes. After last year Search Love, Duncan were Ade chatting at the bar and Duncan asked if he would like to speak and next year’s event. Now Ade is here presenting to over 300 people at LinkLove. This is the same way Ade approaches small business SEO. You need to optimise as much as you can. Be really good at least one area of SEO and know enough about the others, to amplify the business.

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How to Transform Your CEO into a Link Building, Social Sharing Machine #LinkLove

The afternoon session at LinkLove started with Rand Fishkin giving us tips on how your CEO can be a link building and social sharing machine. Being the CEO of SEOmoz and the fact that the company has built a lot of their success with Rand blogging every single night, there is no one better to talk about the role of CEO in link building than Rand Fishkin.

SEOmoz was built on many of traits and attributes that Rand had. Every one company takes on the passion and the attributes of their founders. It is not a good or bad thing. The CEO has the opportunity to move this needle.

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A Photo Is Worth A Thousand Links: SMX West

In San Jose the last few days SMX West took place. Gemma Birch is there and reports back on some of the sessions for State of Search.

The phenomenal rise of Pinterest has confirmed that images are more popular and important than ever before. This final session of the day looked at how we can better use images across our online marketing efforts.. (more…)

23,787 Ways to Build Links in 30 Minutes #LinkLove

The third session of the day, is from Distilled’s very own Hannah Smith who gave the audience some great tips on how to build links.

What has changed, is that link building has got real, you cannot get away from it. Hannah spoke about “Sustainable ways to building links”, lots of tips. It is worth doing, but it is hard.

Hannah is jealous of Rand, he builds links in his sleep, writes a blog post, hits and go to sleep. This does not work for everyone. (more…)

Head Smackingly Simple: Post Conversion Link Building Tips #LinkLove

#LinkLove kicks off in a new venue this year and the first speak to take to the stage was Wil Reynolds. Wil’s presentations are always interactive and interesting and this morning’s did not disappoint.

Wil Reynolds spoke about “Head Smackingly Simple: Post Conversion Link Building Tips”. He started the presentation asking us “What if getting the link was not the finish line?” Wil said that getting the links is the start of something bigger, don’t just be happy by getting that one link. He demonstrated his point by going through a lot of case studies to show how getting the link is not the end of the story. If the concept of building links was a stair stepper then what would you do?

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Content Isn’t Just King, It’s Also Queen and Ace #SMXWest

In San Jose the last few days SMX West took place. Gemma Birch is there and reports back on some of the sessions for State of Search.

Unsurprisingly, content features heavily on the SMX agenda. The 3 speakers on the panel shared some tips for planning and developing effective, quality content, as well as re-purposing content you already have. (more…)

Going Viral on YouTube #SMXWest

In San Jose the last few days SMX West took place. Gemma Birch is there and reports back on some of the sessions for State of Search.

The first session of day 3 of SMX West was all about how to get your videos shared and viewed on YouTube. The speakers were Jake Larsen of ZAGG, Steve Young from SmartShoot and Jonah Stein of ItstheROI and each had some key takeaways. (more…)

Think Visibility Roundup – TV9 – March 2013

Another super weekender in Leeds in the form of Think Visibility 9.

Celebrating Birthday #5, this March’s Thinkvis seemed to be held on every floor of the Alea Casino and I seem to have made more friends than ever… which means I also have more incriminating photos than ever (you know who you are).

Without further ado – here is the roundup of the path I chose for the day with additional slides for sessions in the other rooms. (more…)

An Introduction to Analytics by Dave Rorher – #seslon

“Reporting is great, analysis is better. Data is great, information is better,” suggested Dave Rohrer as he started his presentation at SES London.

A whistle stop tour of the difference between counts, ratios, dimensions and metrics lead to a recommendation that users collect everything they can – mostly in case they need it later – and then segment subsets of traffic for greater insight where it matters now, creating goals (logged/recorded actions) such as conversions, characterising visits (looking at the user journey) and asking the meaningful questions. Good questions outrank easy answers in analytics, Roher contends.

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SEO & Website Migrations: How to Have a Smooth Transition – #seslon

The final session of the day looked at SEO & Website Migrations and how to ensure a smooth transition. There are a lot of common mistakes that happen when websites migrate during redesigns but there are ways that these mistakes can be easily avoided.

In this session, the two speakers walk through key points that need to be considered during website migrations.

Speakers

Daniel Patmore, Search Marketing Manager, Argos
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

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