Posts on State of Search about ‘Events’

Search & the Integrated Marketing Mix

For the final session of the day we decided to take a look at the Search & the Integrated Marketing Mix. The speakers all gave a different insight in the marketing mix and showed the people in the room how to actually work with the entire marketing mix.

Speakers in this session were: Bill Leake, President and CEO, Apogee Search, Mike Yacovone, Partner, Clarecast, Wister Walcott, Co-founder & VP of Products, Marin Software and Jon Myers, SES Advisory Board & Head of Search/Associate Director, Mediavest. (more…)

“You won’t win it with a single website anymore, you just won’t” – Search: where to next panel

How could we miss a session which is on the track “State of Search” and called “Search: where to next?”. We can’t off course, so we sat down to watch this session which has Bing and Yahoo in it doing a presentation and a discussion with the panel.

The panel consists of: Stefan Weitz, Director, Bing, Brett Tabke, CEO, WebmasterWorld.com, Robert Murray, CEO, iProspect, Larry Cornett, VP, Consumer Products, Yahoo! Search. (more…)

On the web you are what you publish: opening keynote SES New York

The opening keynote of SES New York this year was done by David Meerman Scott. He opened with an example of Cindy Gordon who started a theme park. She told just seven people she was opening. The seven people were influential bloggers. Off course they started to write about it. Within seven hours 350 million people had heard of the Harry Potter theme park.

These days its about getting the attention. When David travels he asks people questions. He asks the audience the questions on what they have done in the last six months:

  • Have you answered a direct mail advertisement ? (0,5% says yes)
  • Have you gone to main stream media (22%)
  • Have you gone to the yellow pages (4%)
  • Have you’ve used Google? (100%)

He then shows a video of his earlier speaking engagements where he asked the same question. (more…)

SES New York: you have to make it there

Probably the biggest conference in search engine marketing is Search Engine Strategies New York. With a line up of over 200 speakers divided over 70+ sessions you are bound to find something of your liking in New York.

Next to the sessions SES New York however is about a lot more. In New York the exhibition area is bigger than anywhere else. If you compare it to for example London: in London there were five booths in New York the Expo Floor has over a 100 exhibitors there, making it a place where you can very well make deals, get to know more people from the industry and find out which tool is hot or not. (more…)

SES Amsterdam: Link Building with Dixon Jones

At the SES Amsterdam Receptional and MajesticSEO Marketing chief Dixon Jones talked about Link Building. After talking about the basics only a few minutes, he gave the audience some actionable insights in link building.

The basics of link building
First of all you have to decide if you need links for traffic or for seo. Social media are very good links, no matter if they are nofollowed or not. The best link for SEO is: (more…)

SEO copywriting: mythbusting & takeaways

The session “SEO copywriting: mythbusting & takeaways” had high expectations, at least from my end. And the two speakers, David Brinks and Ramon Eijkemans lived up to those expectations. They tried to ‘bust’ some SEO-copywriting myths and showed the room what you can do to make better content and do SEO at the same time.

The Mythes they busted:

  • keywordstuffing
  • less=more
  • this boring headline
  • seo copywriting = boring texts
  • content = king

(more…)

Tomorrow: Search Engine Strategies Amsterdam 2010

Search Engine Strategies is everywhere. Well, at least they are where they need to be: the major cities in the world. With London and Berlin leading the way in Europe a Search Engine Strategies event in Amsterdam is a natural next step. Last year SES went to the Dutch capital for the first time. This year they return with a more international program.

Both the events in Berlin and Amsterdam are primarily focussed on the local markets, which means most of the sessions are in the native language of the country, in this case Dutch. This year however the organization, who asked Joost de Valk to do the programming, found a couple of very interesting international speakers to join the creme de la creme of the Dutch market. (more…)

Interviews with SES Speakers Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt

At Search Engine Strategies London Bas van den Beld and Jon Myers took up their mic to talk to several speakers about SES, their sessions and their thoughts on the state of the world of search. Below you can find four interviews with Andy Atkins-Kruger, John Marshall, Matthew Wood and Erica Schmidt.

The interviews were made for and hosted on Webmasterradio.fm. Click on the play links to hear the interviews. Be also sure to listen to our live show on Webmasterradio, every Tuesday at 7 in the UK, 8 in the rest of Western Europe, which is in the US at 2pm on the East Coast and 11am on the West Coast.

(more…)

Link Building Methods and Risks

A special session at SES London 2010 was completely ‘hosted’ by Webuildpages. Jim Boykin, CEO and “Link Building Ninja” of Webuildpages tried to give the listeners more understanding in the why and how of linkbuilding. Below a wrap up of the session by Sam Murray.

Jim starts off the presentation by asking “does anyone work for Google” and continues by asking any new audience members who walk through the door the same question. It has clearly set the tone for the session as buying links is the first topic for conversation.(*I think it is important to highlight at this stage that Jim doesn’t condone buying links.)

Jim feels that if you are targeting competitive short-tail phrases and you are not buying links then you should probably give up aiming to rank #1. Jim continues to state that a lot of companies out there are still buying links and even the ones that have stopped were previously purchasing valuable links. So if we can’t rank #1 for competitive key phrases what do we do? Aim for the long-tail. (more…)

SES 2010 – Day 2- Brian Eisenberg – 21 secrets of top converting websites

Firstly thanks to @LisaDMyers for inviting me to blog for state of search, really great to be involved in what will be a fantastic resource for all search professionals. But enough about that lets get into improving conversion rate which was a fantastic session at London SES 2010.

Brian Eisenberg (@grok) started out saying “Everyone’s websites suck, average conversion rates are about 3%, and they haven’t gone up particularly over the last 10 years. Technology has advanced so why not conversion rate?” that’s a pretty compelling argument especially given the amount of money companies spend on attracting traffic. (more…)

Mike Grehan looking forward to SES London

Next week SES London starts. The biggest Search Conference in Europe has made some changes in the format to keep the event leading in its field and attractive for visitors world wide. In the video below Mike Grehan looks forward to SES London and SES New York and explains how he in his role as VP and Global Content Director at Incisive Media plays a big role in the changes we can see at SES.

Page 46 of 46« First...102030...40414243444546