Here we are with the next session: “Search – where to next?” First on stage is Marc Poirer and he is going to talk about search marketing as a discipline and how it changed in the last years and of course where it will be moving to next.
Let’s start with some statistics:
- Adults spent 34% of media time online
- Online represents 12% of media spent
- But this is massively increasing: It will be doubled in 2014! (in the US)