Posts on State of Search about ‘Events’

Launching an Affiliate Business on a ShoeString – A4U Expo London 2010

Dixon Jones – MajesticSEO and Steve Brown of ShareMyPlaylists

It’s the “doing it in your bedroom session”, is Dixon’s opener. (Cool!)

Dixon hands over to Steve, who tells us he will be talking about ShareMyPlaylists (SMP) and how it achieved such quick and early success.
Steve is co-founder of Buy.at and is now advising and working with Kieron Donoghue as Director of SMP.

SMP – launched March 2009, focused on Spotify, enabling users to discover and share, so adding an additional social dimension to Spotify.
Launch budget was precisely nil.
Today received 300k uniques per month.

(more…)

Microformat and Datafeed Optimisation – A4U Expo London 2010

Panel – Richard Baxter of SEOGadget, Jonathan Stewart of ReviewCentre and Will Critchlow of Distilled.

Richard steps into Jon Myer’s shoes to help moderate as well as speak, so starts with the intro:

Information types are understood by humans in a certain way. Address formats, time and date formats are instantly recognisable to us. Not so for machines. Micro Formats, therefore, mark up code in such a way to make such data types instantly recognisable as that type – to be thus understood and presented in a more useful way.

Rich shows us an example of marked up html using hCard – which is used for understanding address data. (more…)

Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010

It’s all about winning not losing

Sam Crocker from Distilled is my first presentation of the day, and it’s most definitely a winner. Sam is talking about focusing on going beyond just protecting your site, and thinking about getting on the offensive.

Some initial explanations of what this means. Think about looking at static vs dynamic. It’s not just about letting information come to you, go out and hunt down information that can help you and your site. e.g.

  • Patent applications
  • Scrape competition for 404s
  • Monitor job boards
  • Find ‘movers and shakers’ (more…)

Setting Up Your Own Link Building Network – A4U Expo London 2010

Ralph, better known as Fantomaster’s presentation is based on his own self-constructed link network, baptised Link Whisperer. So why should you do it? The simple answer:

You get 100% control over your in-links, which then allows you to fine tune your web campaigns and boosts your ranking potential.

Setting up a link network is not that complicated. Setting up a strategy for it is the difficult part. Without decent content, all link building campaigns will fail anyway. (more…)

Successful Information Architecture – A4U Expo London 2010

This is a post describing the presentation done by Richard Baxter at A4U Expo London 2010

What is Information Architecture?

This can be explained by the ability to ensure users and crawlers can traverse to the lowest tier of content on your website. This is important because it gives you the ability to flow authority down into your pages.

This is because often the lowest level of content gets starved of link juice/page rank which restricts its ability to rank for a range of keywords. AND since longer tail keyphrases are more liekly to convert it is very valuable to look at this.

(more…)

The Three Pillars of SEO – Advanced Review at A4U Expo

*LIVE BLOGGING can result in some mistakes, however there is no money back guarantee and the reason it is slightly late is my watch is slow.

It is always great seeing @davenaylor speak – every time I see him you can really see his passion for search. His approach is so analytical and precise, everything is thought out, analysed and push forward. Or as he says himself “Monitored, tracked and tweaked” Here he covers the 3 elements of SEO; Technical, On Page and Off Page.

Dave started by saying “sites always need improvement” which is great news for our jobs…

(more…)

A4U Speaker: The Squirrel (conversion rate experts): “An effective web business needs traffic and conversions”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today a very special interview with The Squirrel who represents conversion-rate-experts.com. Enjoy and see you next week in London!

Go see his answers here: (more…)

A4U Speaker: Tom Critchlow (@TomCritchlow): “People want to come away with real insights”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today the answers of Tom Critchlow. Tom Critchlow is Head of Search Marketing for Distilled and can be found either working hands on or project managing a team of search marketers.

Go see his answers here: (more…)

A4U Speaker: Kevin Gibbons (@kevgibbo): “it’s a real mixture of topics”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today the answers of Kevin Gibbons. SEOptimise founder Kevin Gibbons is a web expert with over 10 years’ experience. He has specialised in the field of search engine marketing since 2003, advising a wide range of industry sectors on increasing their online visibility by using the latest search engine marketing techniques.

Go see his answers here: (more…)

Conference season: where to go in Europe? Five tips (and some discounts)

Its October again, which means its time again to pack our bags and visit some conferences again. The months of October and November are two of the busiest months when it comes to conferences in Europe. With SES Chicago dominating the US Search conference scene in the next month there is still plenty of interesting stuff to find in Europe.

As you are used from State of Search we spent a lot of time at the conferences. We take pride in covering the conferences the best we can and to give you an insight into what is happening. Both if you are at the conference or if you not, our event pages inform you in the best possible way.

So whats going on in the coming months? Time for a little overview of where you can go and where we will be going off course. Off course there is more, but we’ll cover that soon!

(more…)

A4U Speaker: Magnus Nilsson (@nilsson_magnus): “A4U is surrounded by a high energy buzz”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today we introduce you to Magnus Nilsson. Magnus works with integrated search and performance strategy for international blue-chip clients, with an increasing focus on display advertising and social media as new exciting technologies come to market.

Go see his answers here: (more…)

Page 41 of 46« First...102030...38394041424344...Last »