Posts on State of Search about ‘Events’

Avoiding Link Devaluation -#ProSEO Seminar 2010

My last live blog of the excellent Distilled information-laden conference is on Patrick Altoft  of Branded 3′s presentation about his experience of Google link devaluation and how to avoid this. His focus is on link building efficiency, as he believes the majority of people just don’t realise how many links Google devalues.

Buying Links

Don’t buy links unless you are 100% sure it’s safe. Think about it: most text link brokers actually have Google Analytics on their site so Google knows exactly what they’re doing! (more…)

Link Building in Competitive Niches – #ProSEO Seminar 2010

As Ayima’s Jane Copland explains, her talk focuses on: “the biggest link building issues you can face in competitive markets, and their solutions”. She runs through some common problems and questions:

What sort of links do I need?

No two industries are alike, the rules change. It’s not necessarily about Google treating industries differently, it’s about who’s competing in them. You don’t need to understand what’s working for everyone else, you need to focus on what is going to work for what you want to rank for. (more…)

Working with designers and SEO – #ProSEO Seminar 2010

Now for Distilled’s Leonie Wharton’s simple tips on getting the best out of your relationship with your designers.

(Sorry guys, no time to cover Andy’s tips on technologies & SEO – watch out for his blog post on the Distilled blog soon.)

Firstly, learn to communicate better with designers – it’ll help everyone! (more…)

Top 10 tips for Conversion Rate Optimisation – #ProSEO Seminar 2010

Next up is Stephen Pavlovich, giving us a small insight into the world of conversion rate optimsation. His top tips?

1. Make a plan

Boring but essential, especially for CRO. Many people get tempted to jump straight into the test – that’s like going to the doctor’s and grabbing the first bucket of pills nearest to you. Think:
- Research and analysis (why aren’t visitors converting?)
- Solutions (how can we fix this?)
- Develop + test
- Review and expand (more…)

Top 10 Tips for Email Marketing – #ProSEO Seminar 2010

At Pro SEO, Tamara Gielen rattles through some top tips for how to take advantage of email marketing.

First up, some common SEO themes Tamara (as a non-SEO) noted from listening to the talks in yesterday’s seminar:

Social will kill SEO
SEO isn’t sexy
Quality content is key
Spam makes SEO look bad
Hiring good SEOs is hard
SEO isn’t rocket science
SEO is hard to explain to people
There are not enough women in our industry (here here!)

(more…)

Integrating SEO into Development – Pro SEO Seminar 2010

Alex Craven, MD of Bloom is talking about how ensure SEO is considered alongside development, working in an integrated fashion – a combination of winning a political battle and employing incentive-based tactics.

Winning the political battle

Crucial point: Know your enemy

SEO has a bad reputation with some. Understand who of the team you may be working with is not your fan. Work with their concerns, be aware you need to win them around. (more…)

How to Hire SEOs – Pro SEO Seminar 2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.

Tom Critchlow, Head of Search at Distilled keeps his message simple.

The Key: First who, then what

Time for a quick quote:

Leaders of companies that go from good to great start not with ‘where’ but with ‘who’.

From the book ‘Good to Great’ by Jim Collins.

(more…)

Advanced Link Building Techniques – Pro SEO Seminar2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.

Next up is a session on advanced link building by Wiep Knol, the Dutch link builder extraordinaire. Time for a quick quote:

“Links are still king. Not content. Content is just the king’s bitch.”

Mikkel deMib.

Wiep’s talk is all about specifically using content to get links, predominately through natural baiting rather than direct requests or ‘working’ the system. (more…)

How to avoid the Twitter link graph cannibalisation – Pro SEO Seminar 2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there. Here’s the first one.

First up Rand looks at how to avoid losing all your links to twitter, instead of your own site.

Social sharing is gradually replacing traditional page linking. So are pages linking out less? Actually it doesn’t seem so. People aren’t linking out less, but good content isn’t getting links the way it used to.

How can we still earn traditional links? (more…)

A Truly International Search Summit

The International Search Summit London will take place next week. State of Search will be there to cover the conference. The event promises to be a really international affair, which makes it unique in the search-event-industry.

Delegates will hear from Ciu Min, Baidu’s Senior Product Manager for a range of Baidu products including the Phoenix Nest advertising platform – in a rare opportunity to see a Baidu representative at an international conference.

Also speaking at the Summit is Eugene Lomize, Head of Advertising at Yandex – who won the Medallion Speaker Award at the International Search Summit Seattle for his presentation on Yandex and the Russian market. (more…)

Social Marketing: From Offline to Universal (#a4uexpo presentation)

At

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • I got to talk for no less than an hour on a topic which lies really close to me. Since a few months I am the “social marketing ambassador” (yes the jokes on the term ‘ambassador’ are many : -) ) and I am ‘hooked’ to search since many years now. In my view we will see a more integrated way of searching in the future. The different channels will be combined which means we will have to target our audiences differently. With “social” getting into our world rapidly we will need a different approach. And thats the approach I discussed last week in London.

    You can find the presentation below, but I thought I’d put my talks in writing and let you in on the world I think we are going to see in the near future. (more…)

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