My last live blog of the excellent Distilled information-laden conference is on Patrick Altoft of Branded 3′s presentation about his experience of Google link devaluation and how to avoid this. His focus is on link building efficiency, as he believes the majority of people just don’t realise how many links Google devalues.
Don’t buy links unless you are 100% sure it’s safe. Think about it: most text link brokers actually have Google Analytics on their site so Google knows exactly what they’re doing! (more…)