We’re back after the lunch break with another session at SES Berlin – this time covering the various issues around duplicate content. First on is Lutz Ulrich from Google, so let’s see what the “official” version is.
Ulrich starts by showing a DC example on http://www.royal.gov.uk/ (vs. http://www.royal.gov.uk/home.aspx) – so even the British Monarchy seems to have issues – nice! So let’s get on it. Does Google penalize DC? Google says no… if you do it by accident Google doesn’t penalize it! But if you do it on purpose (like doorway pages on various domains or similar) this will get caught and handled “accordingly”. (more…)