We’re back after the lunch break with another session at SES Berlin – this time covering the various issues around duplicate content. First on is Lutz Ulrich from Google, so let’s see what the “official” version is.

Ulrich starts by showing a DC example on http://www.royal.gov.uk/ (vs. http://www.royal.gov.uk/home.aspx) – so even the British Monarchy seems to have issues – nice! So let’s get on it. Does Google penalize DC? Google says no… if you do it by accident Google doesn’t penalize it! But if you do it on purpose (like doorway pages on various domains or similar) this will get caught and handled “accordingly”. (more…)

Good morning everyone! Welcome back to another session at SES Berlin 2010. The next session of the day is called “SEO Mythbusters” – and the panel looks pretty awesome: We do have Martin Sinner (Idealo) who will be moderating and as panelists there are Heiko Eckert (bigmouthmedia), Ralph Tegtmeier (fantomaster), Johannes Beus (Sistrix) and Dominik Wojcik (Rocket Internet). Nice!

Not sure, but from what I think (at least this happened last year) everyone of the panelists will share one (or maybe more…) of their favorite SEO myths and afterwards this session will turn into a Q&A. So I’m trying to cover those and some of the interesting questions and of course the answers from the panel. Let’s go! (more…)

Here we are – back with another session called „Advanced link building 2011” – the panel looks pretty promising featuring speakers like Jan Kutschera, Thomas Gruhle and Christoph Cemper – Stefan Fischerländer will be moderating this one.

One a side note: Why in the world would you do the advanced track in a small room only being able to have seats for just around 100 people?! And for next time: Please do provide tables, at least some. It just sucks to write like this… and yes, power would be really nice a well – besides of a working wifi. Anyways, let’s get this rolling… still waiting for the rests of the panelists to show up…. (more…)

Next session is going to be covering specialties on the German search market. Actually I’m kind of curios to see what the panel comes up with. Speaking about the panel – there are some changes: We do have Stefan Fischerländer and – since Lorenz Wacker is ill and therefore cannot be here – Andy and Richard (who did a great job on the “Search around the world session”) jumped in.

Stefan is mainly going to cover SEO specific topics – good for me – so let’s see what he has to say. He starts with some SEO related numbers for the German market. (more…)

Hi everyone – welcome to the very first session of the day at SES Berlin 2010. We do have really bad weather in Berlin so it’s a perfect day for a search conference. The venue – the new NH hotel at Berlin Friedrichstrasse – looks promising so far, coffee is all set and I’m ready for some blogging.

First session for me today is called “Search around the world” which is going to be in English – actually it’s the only English panel of the day – with Mike Grehan, Andy Atkins-Krüger and Richard Zwicky. Mike kicks the things off introducing both speakers who are going to cover search marketing on an international level. (more…)