Archive for the ‘Events’ Category

Top 10 Tips for Email Marketing – #ProSEO Seminar 2010

At Pro SEO, Tamara Gielen rattles through some top tips for how to take advantage of email marketing.

First up, some common SEO themes Tamara (as a non-SEO) noted from listening to the talks in yesterday’s seminar:

Social will kill SEO
SEO isn’t sexy
Quality content is key
Spam makes SEO look bad
Hiring good SEOs is hard
SEO isn’t rocket science
SEO is hard to explain to people
There are not enough women in our industry (here here!)

(more…)

Integrating SEO into Development – Pro SEO Seminar 2010

Alex Craven, MD of Bloom is talking about how ensure SEO is considered alongside development, working in an integrated fashion – a combination of winning a political battle and employing incentive-based tactics.

Winning the political battle

Crucial point: Know your enemy

SEO has a bad reputation with some. Understand who of the team you may be working with is not your fan. Work with their concerns, be aware you need to win them around. (more…)

How to Hire SEOs – Pro SEO Seminar 2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.

Tom Critchlow, Head of Search at Distilled keeps his message simple.

The Key: First who, then what

Time for a quick quote:

Leaders of companies that go from good to great start not with ‘where’ but with ‘who’.

From the book ‘Good to Great’ by Jim Collins.

(more…)

Advanced Link Building Techniques – Pro SEO Seminar2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.

Next up is a session on advanced link building by Wiep Knol, the Dutch link builder extraordinaire. Time for a quick quote:

“Links are still king. Not content. Content is just the king’s bitch.”

Mikkel deMib.

Wiep’s talk is all about specifically using content to get links, predominately through natural baiting rather than direct requests or ‘working’ the system. (more…)

How to avoid the Twitter link graph cannibalisation – Pro SEO Seminar 2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there. Here’s the first one.

First up Rand looks at how to avoid losing all your links to twitter, instead of your own site.

Social sharing is gradually replacing traditional page linking. So are pages linking out less? Actually it doesn’t seem so. People aren’t linking out less, but good content isn’t getting links the way it used to.

How can we still earn traditional links? (more…)

A Truly International Search Summit

ISS logo 2010 A Truly International Search SummitThe International Search Summit London will take place next week. State of Search will be there to cover the conference. The event promises to be a really international affair, which makes it unique in the search-event-industry.

Delegates will hear from Ciu Min, Baidu’s Senior Product Manager for a range of Baidu products including the Phoenix Nest advertising platform – in a rare opportunity to see a Baidu representative at an international conference.

Also speaking at the Summit is Eugene Lomize, Head of Advertising at Yandex – who won the Medallion Speaker Award at the International Search Summit Seattle for his presentation on Yandex and the Russian market. (more…)

Social Marketing: From Offline to Universal (#a4uexpo presentation)

universal 2 300x187 Social Marketing: From Offline to Universal (#a4uexpo presentation)At

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
  • I got to talk for no less than an hour on a topic which lies really close to me. Since a few months I am the “social marketing ambassador” (yes the jokes on the term ‘ambassador’ are many : -) ) and I am ‘hooked’ to search since many years now. In my view we will see a more integrated way of searching in the future. The different channels will be combined which means we will have to target our audiences differently. With “social” getting into our world rapidly we will need a different approach. And thats the approach I discussed last week in London.

    You can find the presentation below, but I thought I’d put my talks in writing and let you in on the world I think we are going to see in the near future. (more…)

    6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more

    At

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
  • this week there were many many sessions. Most of the presentations which you could see were very high level presentations. Today we have collected six of the best presentations at A4U Expo for you. There were many other great ones (see our event page for more) but we highlighted these six for you:

    Tom Critchlow about Advanced Analytics for Affiliates
    Kevin Gibbons about 40 Social Media Tools & WordPress Plugins
    Bas van den Beld (@basvandenbeld) about Social Marketing: from offline to Universal Search
    Richard Baxter (@richardbaxter) about Successful Information Architecture
    Dush Ramachandran about Avoiding the Google Slap
    Paul Madden (@seoidiot) about Negative SEO
    and Patrick Altoft (@patrickaltoft) about Advanced Link Building Strategies for Affiliate Sites

    Tom Critchlow: Advanced Analytics for Affiliates

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