At Pro SEO, Tamara Gielen rattles through some top tips for how to take advantage of email marketing.
First up, some common SEO themes Tamara (as a non-SEO) noted from listening to the talks in yesterday’s seminar:
Social will kill SEO
SEO isn’t sexy
Quality content is key
Spam makes SEO look bad
Hiring good SEOs is hard
SEO isn’t rocket science
SEO is hard to explain to people
There are not enough women in our industry (here here!)
Alex Craven, MD of Bloom is talking about how ensure SEO is considered alongside development, working in an integrated fashion – a combination of winning a political battle and employing incentive-based tactics.
Crucial point: Know your enemy
SEO has a bad reputation with some. Understand who of the team you may be working with is not your fan. Work with their concerns, be aware you need to win them around. (more…)
In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.
Tom Critchlow, Head of Search at Distilled keeps his message simple.
The Key: First who, then what
Time for a quick quote:
Leaders of companies that go from good to great start not with ‘where’ but with ‘who’.
From the book ‘Good to Great’ by Jim Collins.
In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.
Next up is a session on advanced link building by Wiep Knol, the Dutch link builder extraordinaire. Time for a quick quote:
“Links are still king. Not content. Content is just the king’s bitch.”
Mikkel deMib.
Wiep’s talk is all about specifically using content to get links, predominately through natural baiting rather than direct requests or ‘working’ the system. (more…)
In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there. Here’s the first one.
First up Rand looks at how to avoid losing all your links to twitter, instead of your own site.
Social sharing is gradually replacing traditional page linking. So are pages linking out less? Actually it doesn’t seem so. People aren’t linking out less, but good content isn’t getting links the way it used to.
How can we still earn traditional links? (more…)
The International Search Summit London will take place next week. State of Search will be there to cover the conference. The event promises to be a really international affair, which makes it unique in the search-event-industry.
Delegates will hear from Ciu Min, Baidu’s Senior Product Manager for a range of Baidu products including the Phoenix Nest advertising platform – in a rare opportunity to see a Baidu representative at an international conference.
Also speaking at the Summit is Eugene Lomize, Head of Advertising at Yandex – who won the Medallion Speaker Award at the International Search Summit Seattle for his presentation on Yandex and the Russian market. (more…)
What is the future of search? Its a question which is being asked a lot. But what is the answer? At SES New York Jonathan Allen, editor in chief over at Searchenginewatch, with the help of Bob Tripathi, asked several experts about the future of search. You can see the video below. Be aware of the special role which Jon Myers plays in the video.
At
You can find the presentation below, but I thought I’d put my talks in writing and let you in on the world I think we are going to see in the near future. (more…)
At
Tom Critchlow about Advanced Analytics for Affiliates
Kevin Gibbons about 40 Social Media Tools & WordPress Plugins
Bas van den Beld (@basvandenbeld) about Social Marketing: from offline to Universal Search
Richard Baxter (@richardbaxter) about Successful Information Architecture
Dush Ramachandran about Avoiding the Google Slap
Paul Madden (@seoidiot) about Negative SEO
and Patrick Altoft (@patrickaltoft) about Advanced Link Building Strategies for Affiliate Sites
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