Mobile strategies are an ever increasing consideration when organisations consider marketing budgets. This session focused on mobile SEO but also touched on how to drive traffic with mobile applications.
Both presenters discussed the common mistakes that are made within the mobile environment and how you can act to resolve them and have a more effective mobile strategy
Mikkel deMib Svendsen, Creative Director, deMib.com & Andrew Girdwood, Media Innovations Director, bigmouthmedia are always good value and they had a session on feeds, xml & blogging in general.
It was a bitty session but a few good take aways.
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More and more site owners are concerned that they might be getting penalised accidentally or overtly because of duplicate content.
Do they have cause for worrying? Certainly, many in house or external SEOs have experienced duplicate content issues and 90% of them through natural means such as syndicating content or catalogue driven product pages that vary only in colour of product.
This session looks at various issues and explorers potential solutions.
Next up a SES we have session with Matt McGowan, Managing Director, Americas, Incisive Media, Ralph Tegtmeier, aka, Fantomaster, Tracy Falke, Director of Content, Search, Social Media & Emerging Technology, Powershift Media Group & Jonathan Allen, Director, SearchEngineWatch covering off some of the best ways to promote yourself on Twitter and use some of the automated tools to make managing an account easier.
Here were some of the bits I found most interesting/useful…
The fact is display and search are getting ever closer, I thought more attendees would want to learn more about how the biddable media but a half empty room suggests otherwise. Ultimately their loss and our gain as, Ciaran Norris, Head of Digital, Mindshare Ireland, Sacha Berlik, Founder and CEO, mexad & James Yancey, Managing Director, SearchIgnite Europe shared their view.
Here were the big takeaways
This panel was particularly interesting to me as I work for a large media agency (referenced in both these talks as a potential for lack of coordination and multiple tracking tools) and also because quite recently we have been working on dealing with some of these very attribution issues across the team – so a lot of these issues were all too familiar to me.
We had Nick Beck of Tug as well as Paul Mead of VCCP search talking about a good number of issues with attribution. Essentially the panel was formed on the back end of a meeting Nick had with a client in which they found themselves facing an issue: clearly 200+200+200+200 != 200. As a result of working across a number of agencies it is far too common that everyone tries to claim the conversion based upon different tracking methods and the result is a false reporting figure that far exceeds actual revenue figures for the client. (more…)
At SES London 2011 there are many knowledgable people. We see them, talk to them and interact them. But if you are not here, that is difficult to do, so we try to ask them questions and share that knowledge with you. In this interview we talk to Li Evans, author of the book “Social Media Marketing“.
In the video she discusses the book, how people should look at social and gives away some free tips!
Hi again folks! This presentation was a very exciting one moderated by Yahoo!’s Jon Myers and featuring Dave Coplin from the Bing/Microsoft team, Paddy Moogan of my alma mater agency Distilled and Aaron Khalow of online marketing connect.
The panel was really well rounded and we got perspective from a search engine (Bing) that has, to its credit really been pushing things forward in terms of social and real time. We also heard from Paddy who had done a lot of tests around optimising for Real Time and had some great ideas. Finally we heard from Aaron who comes from a more traditional marketing background and asked some tough questions that all big companies will be asking: is it really worth it?
Good morning folks. We’re coming to you live this morning from the SES conference in London. We’ll be covering the sessions all day today as well as tomorrow so feel free to follow along with all the coverage.
For our first session this morning we’re having a look at Successful Information architecture with Alan Perkins from Silverdisc and Richard Baxter from SEOgadget (the image is also from Rich).
I’ll be honest when Bas sorted tickets for us to cover SES London there was one session I really wanted to really wanted to cover this one with Lee Odden from Top Rank Blog.
Here are my big take aways from his session.
In one of the first sessions of SES London John Butler, Fromer Global Head – Communications & Media, dunnhumby shared some of his experience in ‘Loyalty Marketing’.
To be honest the session did not really what the headline title of the session ”Monetising Social Comerce” suggested but some interesting take aways none the less. (more…)
My last session of the day features a panel of Dave Naylor from Bronco, Bill Hunt from Back Azimuth Consulting and Jonathan Beeston from Efficient Frontier battling it out in a head-to-head over the age old debate: Which search marketing tactic is the most cost effective, PPC or SEO? Moderating the battle is Jon Myers from Yahoo!.
First up is Bill, setting the scene on PPC vs SEO. Why can’t we all just get along? is Bill’s first question. So first things – collaboration or cannibalisation? If you have both the top PPC and top organic result, what should we do? Is it working for that company? (more…)
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