I have to admit I was a little dubious about this session after the display session yesterday, which left me a little confused, however I think this was probably the best session I attended of the whole conference and has left me itching to get back and start trying this out. I also managed to grab Dean Vegliante of netmining for a quick one to one after the session, so make sure you read right down to the bottom to see his insights too!
State of Search
Posts on State of Search about ‘Events’
What do you do when you go social? A Volcano goes live! – by @optimizeyourweb #sesny
As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this post Kristjan Hauksson (optimizeyourweb) who opens up about his homeland and volcanos and connects it to social.
At SES NY I spoke on the session called “Search, PR and the Social Butterfly”, I did the similar session at SES London and apparently they liked it because they asked me back!
As I try to stray away from doing the same slides twice I still find the case study I am doing so motivating that it is worth doing twice, so I am happy to do it at the SES NY also. (more…)
SES NY 2011: Managing Your Online Reputation
Managing your online reputation was one of the sessions I was looking to most for this conference, with Rhea Drysdale of Outspoken Media, Gary Kibel of Davis & Gilbert Law, Charlie Cole VP of Online at Lucky Brand Jeans and Nick Pavlidas of Arent Fox Law (can you tell that I am relaximng in the press room now, I’m managing to get all my links in and if you’re lucky there’ll be formatting too!)
Having a mix of brand, agency and legal eagles on a panel like this certainly made it a lot more insightful than I was expecyting and there were some great insights came out of the session.
SES New York 2011: Duplicate Content & Multiple Site Issues
Last session of the SES New York 2011 I’ll cover is the session about duplicate content & multiple site issues. We got Brian Ussery of Search Discovery Inc., Eric Enge of Stone Temple Consulting and Tiffany Oberoi of Google’s evil (just kidding, Matt 
) search quality team. The session is moderated by Anne Kennedy.
SES New York 2011: Conversion tools of the Master Craftsman
Conversion optimization time at the SES New York now. I’m sitting in the session with a “high speed tour through dozens of free and paid tolls that can help you identify and fix your conversion issues”. Hopefully it’s not too “high speed” so I can get keep on track! The session is moderated by Anne Kennedy. Speakers are Tim Ash and Bryan Eisenberg.
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SES New York 2011: Panda: the Aftermath
The Panda or Farmers update was one of the biggest algorithm updates Google did in the last years. I was really looking forward to hear this session called “Panda : the aftermath”. a discussion moderated by Mike Grehan, with Frank Watson, Jonathan Allen and Danny Goodwin of Search Engine Watch. (more…)
Developing Great Content Down on the Content Farm – by @gregjarboe #sesny
As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this post Greg Jarboe explains what his talk at SES was all about.
Over the past five years, Google has redefined “great content” three times. Five years ago, Google defined “great content” as a useful, information-rich site, and pages that clearly and accurately describe your content. In May 2007, Google’s move to universal search redefined “great content” to include videos, images, news, maps, and books. In December 2009, Google’s introduction of realtime search redefined “great content” to include blog posts and live updates on sites like Twitter and FriendFeed. And in February 2011, “a big algorithmic improvement” to Google’s ranking redefined “great content” again. (more…)
SES NY 2011: Crossing the Digital Divide
So after much drama (all of my own making) and of course lots of fun and socializing over the last couple of days, I’m finally blogging a SES session (Bas can breath easy now).
Crossing the digital divide covered an area that I have never really delved into before, crossing the divide from search to display, so was a very exciting session for me, looking at how display advertising can be optimised.
SES New York 2011: Killer Facebook Targeting Tactics
Next session today is the Facebook Marketing Tactics session. Let’s see if the experts on the panel really share some “killer tactics for harnessing the real marketing and ecommerce potential of Facebook Advertising, Fan Pages and Groups”. In the panel we got Marty Weintraub of aimClear, Harry J. Gold of Overdirve Interactive and Lisy Buyer of The Buyer Group.
Twitter 2.0: Creating & Distributing the Message
As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this first one you well get an insight of what Paul Madden is talking about.
After what seems like an age I am at last on my way to SES New York for another talk on Twitter, so sitting here in Dublin airport with the first beer of the day beside me here is a quick post on what I will be covering this year.
On the panel with me are Hollis Thomases, the author of Twitter Marketing An Hour A Day and Michael Gray (Graywolf as you no doubt already know). I expect that Hollis will be giving her normal sage advice on the benefits of doing Twitter the right way and Michael and I will be looking at alternatives to that. For many businesses Hollis’ way is perfect and she really knows her stuff but mine as normal takes the position of “lets see how far we can push things without ending up in trouble”. (more…)
SES New York 2011: Analytics RX: Diagnosis and Recovery
A little late after a (very tasty!) lunch I’m jumping into the room of Matthew Bailey, one of my favorite speakers at SES. He’ll talk about Analytics and how to find actionable items. He calls pageviews, monthly visitors, time on site etc. “Caveman Analytics”, all so 1990
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SES New York 2011: Keynote by Duncan Watts
So here we are, after a nice flight with the new A380 from Germany, I’m sitting front row to hear Mike Grehan opening the SES New York 2011 making some jokes about PageRank and announcing this year’s keynote speaker Duncan Watts. Duncan Watts is principal research scientist at Yahoo. In his keynote Duncan covered 4 experiments he did on social science.
Duncan starts mentioning Harold Lasswell who tried (back in 1940) to investigate the question: “Who talks to whom about what, through which channel, and with what effect?”. It’s a difficult question because especially in those days it’s tough to measure the “who talks to whom” and the “who influences whom” is even harder! (more…)
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