We are back from the first break at BrightonSEO and I am blogging from within the Corn Exchange in the Data Track. There are four speakers on stage for this session and I am covering the presentation from Anna Lewis, looking at Turning Google Analytics into a Webmasters Toolbox.
This is the second time we have seen Koozai’s Anna Lewis speak at BrightonSEO and her presentations are always packed full of actionable insights and tips for using Google Analytics. Let’s get started!
Welcome to State of Search’s coverage of the wildly popular BrightonSEO conference! We’ll be posting session write-ups throughout the day from our bloggers on the scene.
The first session of the day at BrightonSEO 2013 in Dome Concert Hall was ask the Ex-Googlers anything. With Ex Google employee speakers:
This is a guest post by Irina Hey, Online Marketing and Communications for OnPage.org full bio below)
SMX Munich took place at the Hilton München Park Hotel on 9./10. of April this year. The conference is well-known with professional Online Marketers worldwide. Main topics of the event are search engine optimization, PPC Marketing, Content Marketing and many more. Great speakers from Germany and all over the world are presenting news about the latest strategies in search marketing.
This year the host Rising Media Ltd invited many experts from the US, Great Britain and the Netherlands to share their experiences and strategies with conference attendees. There were many speakers across the day including:
The SMX conference in Munich is the biggest search conference in Europe and is aimed at search marketers, regardless if they are experts or beginners. SMX is set to satisfy every attendee who wants to be inspired by new topics or share their experiences with other marketers. Two full days of information, communication and networking were definitely in the forefront.
‘The Second Screen’. It is a term which you have been hearing about a lot more in the past year. The second screen many consider to be the ‘new TV’. It is even going to take the place of TV in the end some say. But is that really the case? Or will it be a bonus, will it just change the way we watch TV instead of replace it?
There might be a lot more going on than most people suspect. This was the topic of the keynote presentation at SES New York 2012 by Mike Proulx, Senior VP and Director Social Media at Hill Holliday and author of the book ‘Social TV‘. He claims there is more to Social TV than you’d think and that it will not replace TV, just enforce it. (more…)
A great intro from Bas at the Reykjavik Internet Marketing Conference to the ‘State of Search & Social’ track. Ever the historian – Bas states that the first guy that ever got social right was Jesus… then one of his followers unfollowed him…
Starting with the general idea of Search. In times before a great many modern things existed, if you wanted to know something, you would go to the most knowledgeable person in the town and ask them answers – both Search AND Social.
Next came the library where you would climb to the top of the stairs to get to the book you wanted – search.
Over time, we eventually come to the Search Bar – where we can now can search the entire world.
Search has been around for a long time and will be around for a long time in a different way – the next thing is Google glass – the future of social, the future for search – it’s going to be creepy search – but it’s still search. (more…)
There are a number of tools out there to help marketers gain success. These are tools that should help you get more out of your marketing efforts. In this session, the speakers will talk about the problems marketers face in a growing competitive environment, and what tools can do to help gain the edge needed to take things a little further than the competition and to understand your efforts better. This will be shown through case studies and examples (more…)
How has the rise of mobile phones and tablet devices affected your e-marketing, and how have you adapted to this fast growing target audience? What are the NEW rules for mobile marketing, and why should you care?
This session covers all you need to know about responsive design as well as other mobile solutions that can work for you (more…)
Next week SES New York 2013 takes place. The conference is one of the biggest ones in the industry with many different topics covered. Going up to the conference we are talking to some of the speakers at SES New York.
In this interview we are talking to Marcia Kadanoff, CEO & Founder of Open Marketing who will be talking about mobile in New York. (more…)
Kristine Schachinger (www.siteswithoutwalls.com) has been a consultant for AOL, Department of Homeland Security, Reba McEntire, Superpages.com, and USA.gov. Kristine shared her expert knowledge about web strategy, and how companies need to lay down foundations first before anything else.
“You don’t want to be the player who goes where the puck is not going – you want to be where the puck is going to be”
Everything in the last year has changed dramatically. A year or two ago someone had not even talked about responsive design
In terms of SEO - Google has changed how the algorithm has changed – as far as TOS is concerned, and now adds usability, spam and other things – are you watching your website, controlling your website? (more…)
Duane introduces himself as talking about the connection between Search and Social. He has written books such as “How to make money from your blog” and “Turning clicks into customers”. He has been in Search for 12 years and also dabbles in domaining.
In Search, 1 in 4 queries delivers a successful result. 42% of sessions require further refinement. 44% of sessions last more than one day. The key is understanding a “session” in the form of a customer. A query is a single action and a session is a collection of related actions over time. Keyword research is key to session opportunity as a customer may search for one thing on one day, and another related term the next day. Understanding the session lets you understand what that searcher is doing. Are they moving towards the sales funnel? This is the most important thing to focus on. Go into your search logs, find the data, understand what people are consuming and build a view of the reality of what that person is trying to achieve. (more…)
As one of the foremost experts in producing link bait, which attracts, persuades and influences, Lyndon will talk through how he draws on the principles of psychology to create content designed to attract links. Discover the real reason why people link and how to go about building a linkalicious, content building machine.
This how the Linklove 2013 live agenda presented the talk Lyndon Antcliff of CornwallSEO.com was giving this morning at the last Linklove organized by Distilled. (more…)
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