Posts on State of Search about ‘Events’

SES Amsterdam: Search is changing. Wake up and get to work!

SES Amsterdam took place last week. The whole Dutch search market was gathered to hear the latest developments insearch from the top local search experts, representatives from Google and the international headliner Martin MacDonald.

The day started of with a wake-up call from Joost de Valk, an internationally respected SEO known for his WordPress SEO plug in. Joost of course starts with the Panda update by Google. He shows us why he’s very happy with the Panda update. Winners include Wikipedia and NY Times, making content a major aspect of SEO. (more…)

SES Amsterdam: Unleash the power of your organisation for SEO results

Another summary of a session at last weeks SES Amsterdam 2011; Sander Tamaela, SEO manager at Onetomarket, speaking about how to unleash the power of your organisation to get the most out of SEO.

First of all, explaining how SEO has evolved, all the way up to the recent Panda update, now a hot topic – but if you are worried about this you have been spending the last few years on the wrong SEO strategy. Who should SEO be accounted to? Not to your SEO (consultant) – but rather to your whole organisation – Sander explains. (more…)

SES Amsterdam: learnings from the affiliate panel

This is a live blog of a session about affiliate and SEO at SES Amsterdam with Joris Toonders, Ruud Kok and Sabine de Vos.
One advertiser, one affiliate and one bureau. The opinions below are from these experts.

The first part of the session answers the question at which point the Dutch affiliate market is right now. All members of the panel agree that for affiliates in The Netherlands there’s still a lot to win. At the moment the affiliate market is in apremature state. A lot of affiliates still do it on the side and a most niches are still left to win. That’s why affiliates still look for easy money. They do SEO based on keyword buying and techinal optimization. They start with PPC, than maybe organic, but content marketin and social marketing is too difficult and tootime consuming. (more…)

SES Amsterdam: The future of SEO

We are at SES Amsterdam today, which is a local SES event with many local speakers, but also some international stuff. One of the speakers is Martin Mc Donald of OMD. He delivered the keynote at this years SES Amsterdam. Below you can find the live blog of his session.

SEO has long time not been an industry, it was just about breaking the algorithm. Which was relatively simple. As an industry we broke PageRank. For some keywords it’s only possible to rank based on getting (buying) massive amounts of links. Now SEO is a wide part of online marketing. If you get SEO you get the rest of online marketing. (more…)

A4U Expo: Matthew Wood about Munich and London

Matthew Wood organizes the A4U Expo in London and Munich. This event is one of the major events in Europe when it comes to affiliate marketing.

As part of our video-interview series at A4U Munich we talked to Matthew during that same A4U Expo in Munich. We talked with Matthew about the Munich event, but also looked at the upcoming A4U London which will start October 19 in London. At that event State of Search will again be covering the event, but we will also be doing special interview sessions again in a special booth on the expo hall floor. So make sure you are there!

State of Search radioshow – episode 68: The New Search Universe at SMX Stockholm

At SMX Stockholm one of the panels took a good look at the “New Search Universe”. How do Bing, Google, Twitter and Facebook compare, are there hypes going on? Is Facebook becoming the new Google? All questions answered in this panel.

The panel consisting of two State of Search-bloggers Sam Crocker and Bas van den Beld as well as Niels Dörje, Partner at Tandler-Doerje and Simon Sundén, Co-Founder of Lissly talked about this with moderation from Sara Andersson, Founder and Senior Strategist, Search Integration Sweden AB. The entire session was recorded and broadcasted as a special State of Search radioshow.

You can listen to the session below with the shownotes. (more…)

Search 3.0 at SMX Stockholm according to Bill Hunt

After SMX East last week yet another SMX is on. This time Stockholm is the place where people gather to listen to the experts. The keynote here was provided by Bill Hunt who talked about “Search 3.0″.

Bill looked at the past, present and future of search, trying to give people an insight in how they should look to the use of search (and social) in the near future. (more…)

SMX East 2011: Link Building: Why You’re Doing It Wrong

Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.

What not to do when approaching established webmasters, and how to gain some extra potential links using simple methods. Speakers included:

Jenny Halasz, Nine by Blue
Byrne Hobart, Digital Due Diligence
Rae Hoffman-Dolan, Sugarrae SEO Firm

(more…)

SMX East New York 2011: SEO Track – Pagination & SEO

Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.

The First Session of the ‘SEO Track’ started with some breaking news about pagination options. Speakers included:

Maile Ohye, Google Inc.
Richard Chavez, PM Digital
Vanessa Fox, Search Engine Land (moderator)

(more…)

SMX East: Technical SEO Track – Schema.org, Rel=Author & Meta Tagging For 2012

Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.

The second technical SEO session of the day in the Advanced Track was hosted by:

Janet Driscoll Miller -Search Mojo
Topher Kohan – CNN
Jack Menzel – Google

(more…)

SMX East: Duplication, Aggregation, Syndication, Affiliates, Scraping & Information Architecture

Coverage of SMX New York 2011 is provided by our guest author Jackie Hole.
Hardcore session from the ‘Technical SEO’ Track. With so much to cover in one session, most of the talks were an overview so additional reading is definately required.