Posts on State of Search about ‘Events’

Tools at SES New York: Searchmetrics

As you are used from us we try out different things around events. That is one of the things that makes us special! At this years SES New York we will be bringing you blogposts again about sessions, but we are also trying to do something more. We decided to go around the Expo Hall and talk to different tools asking them to ‘pitch’ for us. Tell us why their tools are the best.

We will be bringing you these pitches on video throughout the next few days, today: Searchmetrics Founder Marcus Tober tells us about his product. Find below the 5 minute overview of Searchmetrics. Enjoy! And again, let us know your experiences with the tool in the comments.

Tools at SES New York: Raventools

We will be bringing you these pitches on video throughout the next few days, starting with the first one today: Raventools. Find below the 5 minute overview of Raventools. Enjoy! And let us know your experiences with the tool in the comments.

Greatest hits: Webanalytics congres 2012 With Avinash Kaushik

This is a contribution by Sabine de Vos, self proclaimed Analytics Awesomeness Advocate at Sunweb, one of the largest OTA’s in the Netherlands)

Thursday the 15th the 6th annual webanalytics congres was held at the van der Valk hotel Houten in the Netherlands.

The most anticipated speaker of the day was by far Avinash Kaushik, who despite suffering from a sore throat, layed in to things that “suck”, or exhalted things that are “sexy”. (more…)

RIMC 2012 – The Reykjavik Internet Marketing Conference – Search Engine Marketing Organic with a Twist! – #RIMC12

A perfect post lunch session as we move closer to the dark session. ‘Organic with a twist’ was an information packed session with tools and tips galore from some big names and big brands! (more…)

RIMC 2012 – The Reykjavik Internet Marketing Conference – Search Engine Marketing Track – PPC & More #RIMC12

The search engine marketing track started off with a superb insight into the culture of Facebook from Chris Dowd. Followed by Phil Greenwood sharing start up tips, Ólafur Kr. Ólafsson helping us to make the most out of Google alongside other marketing efforts, and Bardur Orn Gunnarsson who gave us a fascinating insight into A/B testing for PPC.

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European Search Awards 2012 Announced

UPDATE: YOU CAN FIND EVERYTHING ABOUT THE WINNERS OF THE EUROPEAN SEARCHAWARDS HERE. STATE OF SEARCH WON BEST BLOG 2012!

Last Friday at the UK Search Conference the winners of the UK Search Awards presented their winning cases. It was a very insightful day with lots of cases. On the same day, the organizers, Don’t Panic in association with Manual Link Building and SEMPO announced the very first European Search Awards.

On Thursday July 5th in Amsterdam the European Search crowd will gather to celebrate the winners of the best cases in no less than 17 categories for campaigns, use of search, software and the industry’s talent. (more…)

RIMC 2012 – The Reykjavik Internet Marketing Conference – Internet Marketing Track #RIMC12

More great content with an internet marketing slant. Really useful information regarding challenging the perceptions that clients have of how ‘social works’ from Matt Neal, an excellent presentation on the blurring of work and real lives and how Social Media Policies in the workplace are becoming more important from Massimo Burgio, and gTLD’s from Ludvik Hoegh-Krohn.

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RIMC 2012 – The Reykjavik Internet Marketing Conference – Iceland #RIMC12

Having never been to Iceland, the RIMC (Reykjavik Internet Marketing Conference) was a must on the agenda for the year, but I had no idea that I was going on a trip that would totally blow my mind!

Not only was the conference outstanding, the organisation of a series of events for speakers (and me as a very lucky guest) has ensured that Iceland now has a place in my heart, and I will always speak highly of this very special conference and very special country! (more…)

The Psychology of Link Building

Last week I spoke at a Distilled Meetup themed around the Psychology of Link Building, alongside Mike Essex from Koozai and Phil Nottingham from Distilled.

It was a really interesting event, and now I’m finally on the road to recovery from my #girlflu, I thought I’d share some of my insights and takeaways from the evening. This is however less a write-up of the event, and more a few stand-outs thoughts on link building and the thoughts behind it as an overview. (more…)

Think Visibility 7 Round-Up

It’s that time again folks – yes – it really has been 6 months since the last Think Visibility Conference or #thinkvis as it’s more widely known. Held in the usual venue of the Alea Casino in Leeds, Think Visibility 7 was for me one of the most creative and fun yet! A fantastic range of speakers from the brand new to the seasoned pro, and some of the funniest talks (and sights) I have seen on the circuit to date; including a presentation by Chewbacca, bouncy castle and ball pool! The lunchtime entertainment was also a bonus as yours truly got to shoot people in the face wearing a pig mask in the ‘weakest link’ parody!

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PPC Beyond Search: New Ad Formats, Display, and Social #SESLondon

Adding to track of PPC and social media optimisation this session looked at PPC beyond Search Expanding current PPC search campaigns, looking for new opportunities, tactics and understanding between local media ads, mobile and many new display options.

Speakers