If you’ve spent any time in social media you’ve probably used a product from Betaworks. Starting with Summize, which became Twitter Search that later added TweetDeck. Betaworks are also behind theBitly URL shortner. Currently involved in SocialFlow, Chartbeat and more recently Digg revival.
The SMX keynote conversation with Danny Sullivan & John Borthwick gave insight into how Betaworks make decisions in the rapidly evolving world of social media.
If you recognise the increasing significance of mobile apps, but don’t understand how they work or how to optimise to be found on them, this session was for you.
Andy Atkins-Krüger, Tomer Kagan, Adam Dorfman and Mary Beth Brendza take us through our mobile paces to share information such as how to get your app found, what’s important, how mobile app optimisation differs from standard search optimisation along with a number of top tips for Mobile App visibility.
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This was my first time to attend SMX East and I was really pleased to attend the SEO and link building sessions. The sessions were Keyword Research and Copywriting, Surviving Penguins, Pandas and Other SEO Beasts, SEO is an investment and SEO Beware: Black Hat Tactics To Avoid and Be Wary of.
Here is summary of each of the four from the first day of SMX East.. (more…)
The International Search Summit Afternoon Sessions included a great Case Study from Motoko Hunt for Adobe in Asia Pacific Markets, Challenges in the Middle East with Lee Mancini from Sekari, Yandex announce new features, and Don DePalma from the Common Sense Advisory discuss tools for Globalized websites and content.
SMX East is upon us once more which means that the best International Search Workshop is also in town. Today we’re at the International Search Summit 2012 in New York. Held at the Sheraton Hotel and Towers.
As usual an incredible international line up with high level speakers talking about Russian Giant Yandex, search in The Middle East, Hispanic Language searches, Geo-targeting, high level in house team management tips from Motoko Hunt and Bill hunt and some exciting ‘announced today’ news from Gemma Birch.
We’ve split the post in to two – Morning and Afternoon Sessions so look out for both. (more…)
The UK Searchawards, which will be presented November 1st in London has announced the shortlist of nominees who are eligible for winning an award at the ceremonies. In 15 different categories nominees are named, from best used in SEO, to PPC And best integrated campaign. The jury, with several State of Search bloggers like Nichola Stott, Kelvin Newman and Bas van den Beld in it, made their decisions last Friday.
On top of the different categories there will also be awards for a ‘a Grand Prix’, best in all the categories and there will be announced who is this years’ UK Search Personality of the year, which last year was our very own Lisa Myers. Find the entire shortlist below. (more…)
Conference season is opening again, which means that in the next few months you can expect a lot of updates, both on Social Media as on the blog here, about different conferences world wide. State of Search will as ever play a big role in that. We will be present on most different search conferences, both on stage as speakers as off stage blogging about the conference.
This week is all about New York. In the city that never sleeps two conferences are opening their doors again after a summer break: the International Search Summit and SMX New York 2012. (more…)
Last week I attended the inaugural Dublin SEO Summit, a free half-day conference held in the Morrison Hotel in the centre of Dublin (not to be confused with the upcoming Dublin Web Summit).
The headline speaker of the SEO event was SEOmoz’s Rand Fishkin, who was on a whirlwind tour of the whole of Ireland and taking time out of his schedule to perform several speaking gigs (only a few days earlier we hosted a Belfast Digital Marketing meetup for him). (more…)
In only a few weeks time London will again be ‘taken by affiliates’ for the A4U Expo 2012 in London. And off course (what else!) State of Search will be there, there are some of the blogging team speaking there while others will be blogging.
The agenda for the event has been up since last week already and now A4U has announced the keynote speaker for the upcoming event: Managing Director of Sales Logiq, Dr Mike Baxter. Het will be holding a presentation called “Getting Personal to Drive Conversion – Customer Behaviour Meets Big Data“. (more…)
October 2012 is just round the corner and on the 17th of the month, the next A4U Expo in London begins. State of Search are Media Partners at the event and will be bringing you updates on both days so keep a close eye on the blog between 16th and 17th October.
A4U have offered State of Search readers a 10% discount when you register to attend the event. All you need to do is use the following code upon registering – SOS10%
In the lead up to the event, State of Search put together some questions for Chris Johnson, Content Director at A4u – Affiliates4u.com to get their views on the show.
This was my second visit to BrightonSEO, run by Kelvin Newman from SiteVisibility. As the one in March, this was jam-packed full of speakers all with interesting presentations covering every element of SEO you could think of.
This was the reason there were 1700 attendees, the biggest number at BrightonSEO so far (hence the line of those in the photo on the right). (more…)
One of the bigger events in Europe in October is A4U Expo London 2012. After a successful European version in Barcelona earlier this year in October it is time again for A4U’s ‘home territory’: London.
Today A4U Expo launches their official agenda for the two days, which shows many different topics and some familiar faces there.
The conference has different topics covered. Topics including Data, Mobile, Engagement, Social Media, Affiliate Marketing, Analytics, User Experience, Search Marketing and Conversion will reinforce how the wider digital community are harnessing and integrating performance-based marketing on a far larger scale than has been seen previously. The two-day conference agenda will feature in excess of forty sessions across three tracks, designed to enable all delegates to benefit from beginner to advanced-level learning’s in our interactive theatre, plus key industry debate through our ‘panels-only’ session room – both of which are new for 2012. (more…)
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