This session was broadly around SEO for affiliates, the convergence of social media with SEO and Google’s ‘organic takeover’ (favouring their own products in the SERPs.
One of two opening A4U London sessions was ‘Changing Consumer Habits’, a panel reviewing the growth of new technology and what this meant for the consumer over the next two years. It featured:
This session was moderated by Andrew Copeland, the Head of Affiliates at Tradedoubler. (more…)
Day 3 and the last day of SMX New York saw a quieter crowd as the expo had packed up last night. We waved them all a teary goodbye. But there was still plenty of interesting sessions for those staying on at SMX. Here are a few highlights from the day.
If you’ve spent any time in social media you’ve probably used a product from Betaworks. Starting with Summize, which became Twitter Search that later added TweetDeck. Betaworks are also behind theBitly URL shortner. Currently involved in SocialFlow, Chartbeat and more recently Digg revival.
The SMX keynote conversation with Danny Sullivan & John Borthwick gave insight into how Betaworks make decisions in the rapidly evolving world of social media.
If you recognise the increasing significance of mobile apps, but don’t understand how they work or how to optimise to be found on them, this session was for you.
Andy Atkins-Krüger, Tomer Kagan, Adam Dorfman and Mary Beth Brendza take us through our mobile paces to share information such as how to get your app found, what’s important, how mobile app optimisation differs from standard search optimisation along with a number of top tips for Mobile App visibility.
This was my first time to attend SMX East and I was really pleased to attend the SEO and link building sessions. The sessions were Keyword Research and Copywriting, Surviving Penguins, Pandas and Other SEO Beasts, SEO is an investment and SEO Beware: Black Hat Tactics To Avoid and Be Wary of.
Here is summary of each of the four from the first day of SMX East.. (more…)
The International Search Summit Afternoon Sessions included a great Case Study from Motoko Hunt for Adobe in Asia Pacific Markets, Challenges in the Middle East with Lee Mancini from Sekari, Yandex announce new features, and Don DePalma from the Common Sense Advisory discuss tools for Globalized websites and content.
SMX East is upon us once more which means that the best International Search Workshop is also in town. Today we’re at the International Search Summit 2012 in New York. Held at the Sheraton Hotel and Towers.
As usual an incredible international line up with high level speakers talking about Russian Giant Yandex, search in The Middle East, Hispanic Language searches, Geo-targeting, high level in house team management tips from Motoko Hunt and Bill hunt and some exciting ‘announced today’ news from Gemma Birch.
We’ve split the post in to two – Morning and Afternoon Sessions so look out for both. (more…)
The UK Searchawards, which will be presented November 1st in London has announced the shortlist of nominees who are eligible for winning an award at the ceremonies. In 15 different categories nominees are named, from best used in SEO, to PPC And best integrated campaign. The jury, with several State of Search bloggers like Nichola Stott, Kelvin Newman and Bas van den Beld in it, made their decisions last Friday.
On top of the different categories there will also be awards for a ‘a Grand Prix’, best in all the categories and there will be announced who is this years’ UK Search Personality of the year, which last year was our very own Lisa Myers. Find the entire shortlist below. (more…)
Conference season is opening again, which means that in the next few months you can expect a lot of updates, both on Social Media as on the blog here, about different conferences world wide. State of Search will as ever play a big role in that. We will be present on most different search conferences, both on stage as speakers as off stage blogging about the conference.
This week is all about New York. In the city that never sleeps two conferences are opening their doors again after a summer break: the International Search Summit and SMX New York 2012. (more…)
Last week I attended the inaugural Dublin SEO Summit, a free half-day conference held in the Morrison Hotel in the centre of Dublin (not to be confused with the upcoming Dublin Web Summit).
The headline speaker of the SEO event was SEOmoz’s Rand Fishkin, who was on a whirlwind tour of the whole of Ireland and taking time out of his schedule to perform several speaking gigs (only a few days earlier we hosted a Belfast Digital Marketing meetup for him). (more…)