Neil Mason, the SVP Customer Engagement from iJento dives deep into the art and science of segmentation in the second to last session of the day at eMetrics in London 2012.
He looks at different approaches across different types of data so we can learn about simple models and advanced data mining techniques to help you become a ‘segmentation believer’.
The second Keynote of the day comes from Nick Holzherr who was in the final of the BBC Apprentice in 2012.
Nick over-complicated his pitch of his business plan to launch ‘Whisk’ so he knows the meaning behind simplifying things to make them better. His new business has now launched and he is talking us through how they convert people just looking at recipes into people actually buying the ingredients and cooking the recipe.
Stephen Pavlovich, the Director of Conversion Factory is moderating the session.
We have all sent out email campaigns that didn’t generate the results we were hoping but the trick is, you need to learn why they weren’t a success.
Dela Quist, the CEO from Alchemy Worx is talking about the art of email conversion and why campaigns can be a success, even if the users don’t open them.
Stephen Pavlovich, the Director of Conversion Factory is moderating the session.
Kicking off the second session at the Conversion Conference we have Robert Seeger, the Co-Founder and President from FMX World looking at Social Conversions and taking your social media marketing to the next level.
Most businesses have at least attempted to use Facebook, Twitter, Google+ or Pinterest but the ones that really suceed are the ones that are able to gain more and turn social media into a viable business option.
Stephen Pavlovich, the Director of Conversion Factory is moderating the session.
The AllFacebook Conference (November 2012) had two standout themes:
- Facebook marketing is complex, and can be expensive
- Facebook marketing, done well, can have a great ROI. (more…)
This post is part 2 of the coverage from the Content Marketing Show that took place on the 20th of November 2012 in Conway Hall, central London. As I said in part 1 of the roundup of the day, the conference was a fresh and exciting take on an content marketing, an area that has been growing in SEOs vocabulary across the last 6-12 months (if not before). It joined together people from a variety of industries and different backgrounds and also covered some thoroughly interesting and actionable points which, I know, will have left most attendees feeling far more filled in on content marketing, as well as having plenty of actionable takeaways too!
While part 1 of my round up of the Content Marketing show dealt with those presentation that I felt covered the importance and ‘power of culture and influence in content marketing’, this post will focus on those presentations that I felt were focused on the importance of content strategy for content marketing. Below are my summary of some of the great presentations, including all key points and takeaways of the day: (more…)
In the wake of the phenomenal rise in popularity and success of BrightonSEO, State of Search’s very own Kelvin Newman has invested his fantastic conference organising skills to creating a new conference, The Content Marketing Show. The inaugural event was hosted on the 20th November 2012, in the Conway Hall in central London and promised to bring together 350 representatives from agencies, in-house marketing teams and small business owners with some of the best minds in the content marketing world together under one roof.
The agenda for the day covered a wide variety of topics related to the booming field of content marketing, including:
This month the winners of the UK Searchawards were announced in London. After the awards ceremony some of the winners were interviewed, you can find these interviews with the winners here.
With conference season well underway, the last two months have been packed full of great content, tips and tricks from industry thought leaders around the world. If you have been lucky enough to attend one of the events, I am sure you have come away with a number of actionable insights so would love to hear what your number one takeaway was for any of the following events:
Please feel free to add your top takeaway in a comment at the end of this post. If you click on any of the above links, you will be taken to our write ups from each of the events in case you missed them previously.
Last Thursday the UK Searchawards were given out in London. There were a lot of winners in as much different categories. You can see all the winners here. For every category there were even more nominees: the ones that didn’t win. After all, for each category, there can only be one winner.
So what makes a winner? It’s off course the actual job done which makes it special or very good. But there is much more to that. We will be asking some of the winners just that, but there is another important part to winning an award: you have to convince the judges.
The judges panel on the Searchawards had some highly respected names in the (UK) Search Industry in them. We asked six of them who are close to State of Search to give us their opinions on what makes an award winning entry. So if you want to win next year, keep on reading… (more…)
The State of Search team are live from the Search Awards 2012. With over 300 people from across the UK, attendees from of the Top UK Digital Agencies, Consultancies and Web houses and an esteemed judging panel from across Europe and the UK we are pleased to announce the winners.
The master of ceremony for the Night is the great Andy Crane who hosts Drivetime on BBC Radio Manchester or you may be more familiar with hist career on Children’s TV shows in the UK.
Big sessions kept on coming at Searchlove 2012. After the first morning and afternoon sessions which were more about strategy and the morning sessions on the second day which were more about tactics the afternoon again saw more in-depth tactics. (more…)
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