As one of the foremost experts in producing link bait, which attracts, persuades and influences, Lyndon will talk through how he draws on the principles of psychology to create content designed to attract links. Discover the real reason why people link and how to go about building a linkalicious, content building machine.
Recovery from a manual link penalty requires manual review of links. Lots of links. In this session, Ian Lurie will walk through an automated solution he built and how you can build something similar. He’ll also share insights about Google’s detection of suspicious versus legitimate links from a review of over 400,000 links across 100+ sites.
Ian Lurie, the “most acid” SEO blogger is on stage talking about Enterprise Link Spam Analysis, which something that usually translates into millions of backlinks to understand the nature of: easy, isn’t it?
That’s why Ian said to himself: “Let’s try machine learning”, which makes you feel like a moron. “How hard can it be?”: yes, Ian did himself that question! Ian presented many tools and links during his presentation. Luckily we can find them all in this bitly bundle. (more…)
As we wrap up LinkLove, Will takes us on a journey into the future to discuss what has changed, what is changing and what link building is going to look like in the coming years.
Will hates link building. But links are not dead. It’s link building that is in trouble. It is not a moral crusade thing, apart from very illegal spam stuff. But it is a question of sustainability. And Will is not even against taking risks, define as things that might not work.
He explains that all these thoughts he had made him decide this was the last Linklove. We have to move on, and Distilled will still talk about links in the next editions of Searchlove.
So what is the future of link builders?
Before answering that question, if we want to be the SEOmoz of tomorrow we have to solve a problem, a big one, first. Stop doing what we have done until now. We broke directories, we broke forums, we took infographics, which as a tactic 150 years old, and ruined it.
Sometimes we broke it failing the purpose of the tactics, for instance creating infographics that were not infographics at all. Guest columns too have existed forever, and we transformed guest blogging into a spam practice.
Things have changed. Just think what Eric Schmidt told about the ranking power of verified profiles by authorship. Will knows how there is people already thinking about how to trick it. Simply don’t do it, again.
Do you know one thing? Celebrities are better than us, brands are better than us.
Let’s stop worrying about the IP, stop about C-block, anchor text, being misquoted, nofollow links… stop calling it link juice.
In the intersection between content and technology we can find content strategist, while in the intersection between content and fame we have PR and, finally, in the intersection between fame and technology we can find CMOs.
We must think, as link builders, that we are technological marketers. We must start thinking about earning attention instead of shares. We must measure links based on engaged visitors (Analytics Dashboard: source > full referer > landing page and include referral as medium in filter), not other values.
Finally, Will gives us homework, which is inspired by Entrepreneurial Design by Gary Chou and that is based on this idea: make ourselves uncomfortable.
Not extrovert? Get a journalist to run a story based on your tip. Physically call 3 journalists and tell them your story and tip. Or present to a board or to a public of 200+ people. Or negotiate with a salesperson, or record a screen cast or webinar.
- Sell something door to door, or make 10 cold calls.
- Run a live usability test: buy a stranger a coffee and ask them to find something. See what they do.
- Not technical? Install a web server. Build a tool or contribute to an open source project, which is easier than ever with things like Github.
- Make something and sell it online end-to-end. Set up the payment processor yourself.
- Not creative? Film and edit some video. Make a graphic. Make an interactive graphic. Build a wire frame or remove someone from a photo.
= Write for a publication you’ve previously bought (bonus point for calling yourself a “published author”).
If we combine knowledge about content, Technology and “Fame” we can become the real web marketers, the real SEOmoz of the future.
Claire is going to take us on a journey of discovery… We’ll look at what an infographic really is and why people hate them. How to create the perfect sharable infographic. How to create the worst infographic on earth. How to make sure you give your infographic the best start in life imaginable. How to get the big links while not looking like an idiot, and how to do your job and not feel as though you’re sacrificing your passion.
Infographics, they are a great topic and controversial because of the abuse, and tricky because doing great infographics is not all that simple as we think. (more…)
Ade Lewis owner of Teapot SEO gave some great tips on how to carry out SEO for small businesses for as little as £350 a month at LinkLove. Small business SEO relies on face to face relationships with the client which is very different to those who have large clients and can be executed without many meetings/interactions.
Ade has a rule about opportunities. If he gets a good opportunity, he says yes. After last year Search Love, Duncan were Ade chatting at the bar and Duncan asked if he would like to speak and next year’s event. Now Ade is here presenting to over 300 people at LinkLove. This is the same way Ade approaches small business SEO. You need to optimise as much as you can. Be really good at least one area of SEO and know enough about the others, to amplify the business.
The afternoon session at LinkLove started with Rand Fishkin giving us tips on how your CEO can be a link building and social sharing machine. Being the CEO of SEOmoz and the fact that the company has built a lot of their success with Rand blogging every single night, there is no one better to talk about the role of CEO in link building than Rand Fishkin.
SEOmoz was built on many of traits and attributes that Rand had. Every one company takes on the passion and the attributes of their founders. It is not a good or bad thing. The CEO has the opportunity to move this needle.
#LinkLove kicks off in a new venue this year and the first speak to take to the stage was Wil Reynolds. Wil’s presentations are always interactive and interesting and this morning’s did not disappoint.
Wil Reynolds spoke about “Head Smackingly Simple: Post Conversion Link Building Tips”. He started the presentation asking us “What if getting the link was not the finish line?” Wil said that getting the links is the start of something bigger, don’t just be happy by getting that one link. He demonstrated his point by going through a lot of case studies to show how getting the link is not the end of the story. If the concept of building links was a stair stepper then what would you do?