Michael Bonfils outlined an approach when prioritizing international market selection. The wrong approach is to use your analytics to work out which markets to expand to.
The correct approach:
1) Choose your potential markets and list them down the left of a spreadsheet
2) Determine your components and rate each component for each potential market in the spread sheet.
Factors: amount of traffic per country but conversion rate is also vitally important. High bounce rate is an issue that needs to be addressed. Poor conversion and high traffic would mean a lower score. (more…)