Gemma Birch and Immanuel Simonson shared her thoughts and insights on global search engine developments and trends for the year 2012. It’s no secret that Google holds most of the search engines market share, however we’d like to share with you here what Gemma had to say about the other players in international search and their latest key developments. (more…)
State of Search
Posts on State of Search about ‘International Search Summit’
The Zero Moment of Truth & Global Branding – Nick Garner – #ISSSMX
Nick is the head of search for Unibet. He looks after their SEO, PPC, SMO and Referral Networks. Nick started by explaining ZMOT is the point at which your customers are influenced as to which product or service to buy.
Trackable sources deliver a great deal of new business but there is a lot of business that comes in via Brand search or direct so you don’t really know where the money is coming from. Typically your money goes into the areas that you can track. This results in budget being skewed and an opportunity lost. Last click wins is by far the most used model and this doesn’t help with the brand sector of revenue. (more…)
A checklist for International Search Success – Andy Atkins-Kruger – #SMXISS
Andy started the conference by setting the scene for the international search landscape. Search is a billion dollars bigger than it was last year with the majority growing in the international markets.
1) Research and Planning
Culture is very important – local research is vital or your marketing message will miss the target market. This is where keyword research adds a lot of value in this regard. Google, Nike and Unilever have all made mistakes in this regard. Keywords can’t be translated, you miss all the nuances in the local markets. For example in the UK a beamer is a BMW but in Germany it’s a projector. Google images does help to show subtle variations in languages. (more…)
International SEO: A few thoughts on the topic of best practice
As you may have read in Jackie’s excellent summary post on the International Search Summit, I spoke there last week on all things international and SEO. I thought I’d jot down a few of my own personal thoughts for you lucky State of Search readers in the wake of this. This is predominately on one topic. It’s a beauty. Disclaimer: these are my opinions not the truth!
So………………. (more…)
Wrap Up of the International Search Summit – ISS London 2011
The International Search Summit took place in London at the British Library on November 24th 2011. Having been to ISS New York earlier in the year, I thought it would be hard to top , but the UK session surpassed expectations with not only an impressive line up, but high level delegates from the world of international search.
Each session one was a gem in it’s own right. If you haven’t yet booked on to an ISS I recommend it, as it could just give you an insight into strategy that you may not be using for your less global campaigns. (more…)
Killer Search Operator Tactics for the Social Marketer
The International Search Summit took place in London on Thursday at the British Library. I was due to write a full wrap up but there was so much great content, that many sessions deserve a post of their own.
This particular session was without a doubt one of the stand outs not only because it was presented by the awesome Marty Weintraub but the information presented came from an aimClear study of 7 Search Engines, 45 social media platforms and various countries for actionable SEO insights that has not even been published yet. (more…)
Wrap Up of the International Search Summit – New York 2011
The International Search Summit took place for the very first time in New York September 12th 2011 in association with SMX East at the Sheraton New York. Organised by Web Certain, the conference focused on multinational SEO & international Markets and was presented by an impressive line-up of speakers including Bill Hunt & Andy Atkins-Krüger
Sessions were fast paced and covered a lot of information for SEO’s regarding international search & project management from the ground up, what to consider, and a lot about what not to do with regards to Google Translate!
Topics included: strategic planning, SEM project management, global search & social trends, Geo-targeting, cultural differences, and fast growing markets such as Russia and Korea. Finishing off with interactive breakout sessions for either SEO or PPC for 1-to-1 Q&A.
Being new to international search, I found the day invaluable and was left wanting to know more about global markets and where else I should start to think about targeting.
Iphone vs Apple vs Android – Mobile Trends and the Future of Mobile
Brett Petersen from global web index started by discussing their reach which is across 22 countries, they focus on only not what mobile users do but why they do it. They track 514 million mobile internet users.
Market Status
Mobile Market share: Nokia still dominant in the overall mobile market share especially in the emerging markets. In China they have more than 50% market share. Nokia is almost non-existent in the US market share. (more…)
Global Local Search – Lisa Myers – International Search Summit
Lisa Myers from SEO Agency Verve Search presented on Global Local Search and started by saying 1 in 5 search queries have local intent across the search engines which is a great deal of demand and 97% of consumers use local for shopping. Google
Places operates in 100 places including Greenland! Google Places is still the biggest player in Europe. (more…)
Text Advertising on the Google Display Network – International Search Summit
This session covered the best practises for the display network and was presented by Biren Kalaria from Google.
Reach consumers at scale through YouTube, Blogger, DoubleClick and various publisher networks. Use Ad Planner to optimise these opportunities.
Google reaches 79% of the Europe population in the display network. There are typically 501 ad exposures per user per month. Average CTR is 0.07% on display whereas GDN text receives is closer to 0.37% when contextually targeted. Contextual targeting of text ads achieves good CTR across most verticals. CPCs are typically very low. (more…)
Advanced Geo-Targeting
The session after a much needed coffee was advanced GEO targeting which is vitally important when creating a multinational strategy.
Geo targeting is vitally important when ensuring your website appears in the geographic “pages from” results in the search engines. 15% to 40% of searchers use this setting which is largely based on keyword usage. Google is getting far better at filtering the web and identifying where you are. (more…)
Differences in International SERPS – Bas van den Beld – International Search Summit
Good morning, the third session of the day was about the differences in International SERPS and presented by our very own Bas.
There are a lot of people and cultures around the world and each will have a different behaviour when using a search engine. Google confirmed that over 20% of all online searchers have a local intent therefore the results need to change for each location. Google still dosent have the entire world covered. (more…)
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