The last two weeks I have been at conferences, you may have read my post on “Ask the ex Googlers anything” at BrightonSEO another great conference, but this time I did something a little different, I called it “Live Content Marketing”, with an audience of 2500 people a Brighton Dome I decided to perform a rap!?! Yes I rapped at an SEO conference.
We all want attention and coverage from ‘real life media’ because they not only have the most attention themselves (and thus can give you visitors), but also provide the best links. But how to get their attention?
At Brighton SEO last week the technology producer for Channel 4 News Geoff White and discussed this exact topic: what journalists are looking for in a story and how you, or your clients, can work to make journo’s lives easier and get the coverage you’re looking for. Lexi Mills of Dynamo PR then went into the topic of creating successful content and getting the best outreach. (more…)
Paul Madden, formerly of Automica, recently teamed up with Gareth Hoyle nad became a partner of Manual Link Building. I really enjoyed Paul’s talk at SearchLove earlier this year, where he outlined how he scaled automated SEO processes using Odesk.
With Penguin, Google sold us the idea that using the disavow tool and simultaneously reporting on spurious agencies was a good idea. They targeted sites with poor link profiles and penalized thousands of sites overnight. (more…)
BrightonSEO kicked off in style with its first session on ‘On-Site’ optimisation in the Corn Exchange. Alex Moss, Co-Founder and Technical Director at 3 Door Digital took us through his tips for using structured data for social media publication and distribution and why the effort of doing so could really pay off in terms of encouraging engagement and sharing. (more…)
There’s a common misconception that SEO should sit alongside social media and PPC as part of a blended search strategy. However, SEO is an essential part of site build, content creation and on-going strategy development. Whether it’s on desktop, mobile or Internet TV, technical SEO shouldn’t be pigeon-holed.
To approach this in a better, more future-proof method, thorough understanding of technical SEO and its place in the approach to developing a strategy is absolutely vital. At BrightonSEO, Richard Falconer, Head of Technical Search at LBi, provided some interesting insights and useful tips on how to gain a better understanding of your – and your competitor’s – technical SEO set up. (more…)
Ali White from T W White & Sons, a car dealership business, took to the Corn Exchange seat next at the jam-packed full BrightonSEO conference, providing real-business examples on how phone data meant his entire SEO and PPC strategy altered.
To start us off, Ali walked through what Visitor level call tracking actually was; as one of the many who weren’t really sure, he explained that T W White & Sons used visitor level call tracking to provide a unique phone number to each site visitor so the business can better track who is calling to give stronger actual conversion data as well as a better customer profile. (more…)
One of the opening talks for BrightonSEO promised to be a really interesting one. Hannah Smith, Principal Consultant at Distilled (and one of our own State of Search bloggers) challenged the common perspective of link building, and told the conference attendees to ‘Go big or go home’.
Hannah’s talk identified a number of misguided ways of thinking, ultimately tackling why mediocre content is unlikely to cut it. But she also took the time to recognise that there are risks associated with big budget content. Find out more about her talk and see her slides below. (more…)
We are back from the first break at BrightonSEO and I am blogging from within the Corn Exchange in the Data Track. There are four speakers on stage for this session and I am covering the presentation from Anna Lewis, looking at Turning Google Analytics into a Webmasters Toolbox.
This is the second time we have seen Koozai’s Anna Lewis speak at BrightonSEO and her presentations are always packed full of actionable insights and tips for using Google Analytics. Let’s get started!
Welcome to State of Search’s coverage of the wildly popular BrightonSEO conference! We’ll be posting session write-ups throughout the day from our bloggers on the scene.
The first session of the day at BrightonSEO 2013 in Dome Concert Hall was ask the Ex-Googlers anything. With Ex Google employee speakers:
In the third and final interview in our BrightonSEO workshop series, we speak to Aleyda Solis, International SEO at SEER Interactive and Kevin Mullaney, Head of Search Marketing at Render Positive.
Aleyda known specialism is mobile SEO and this is the subject she will be covering in-depth throughout the one day course. By the end of the day, attendees will be equipped with everything they need in order to deliver an effective mobile SEO campaign that drives visits and conversions from mobile visitors. To book your place on the course, click here.
Kevin is going to run the local SEO workshop giving attendees and end-to-end overview of local search for all levels of expertise. If you are attending the course, you can expect to leave with the skills required to implement a local strategy for your business or your clients including best practice technical implementation of Google+. To book your place on the course, click here.
In the second interview in our BrightonSEO workshop series, we speak to James Agate, Founder of SkyRocket SEO and Carla Marshall, SEO Director at ReelSEO.
James is running a workshop on advanced link building techniques and he will be walking attendees through techniques that will work in highly competitive industries to give you a wider range of ways to build links that get those rankings moving. To book your place on the course, click here.
Carla has a real interest in Video SEO and will be sharing her knowledge to cover the latest techniques that are not only proven to work but are suitable for beginner and advanced level SEO’s. To secure your place, click here.
Over the next three days we will be running a series of interviews with the trainers at the BrightonSEO workshops. If you haven’t booked a place yet, do so soon as tickets are selling out fast.
In the first interview of the week, we spoke to Tim Grice, Head of Search at Branded3 and Dara Fitzgerald, Head of Insight at FreshEgg.
Tim will be running a workshop on one of the hottest topics over the last six months, Penalty Recovery and Future Proofing SEO Strategies. If you are attending this workshop, you can expect to walk away packed full of knowledge about what links are ‘unnatural’, what an effective recovery would look like and how to develop a strategy for your link building that will stand with you through the test of time.
Dara is focusing on advanced techniques you can use with Google Analytics which will help attendees get more insight out of campaigns and ensure they can measure campaigns more transparently. Some of the core features that Dara will be looking at include Advanced Segments, Event Tracking, Cross Domain Tracking, Custom Reports and more. To book your place, click here.
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