Posts on State of Search about ‘A4U Expo’

Conference season: where to go in Europe? Five tips (and some discounts)

Its October again, which means its time again to pack our bags and visit some conferences again. The months of October and November are two of the busiest months when it comes to conferences in Europe. With SES Chicago dominating the US Search conference scene in the next month there is still plenty of interesting stuff to find in Europe.

As you are used from State of Search we spent a lot of time at the conferences. We take pride in covering the conferences the best we can and to give you an insight into what is happening. Both if you are at the conference or if you not, our event pages inform you in the best possible way.

So whats going on in the coming months? Time for a little overview of where you can go and where we will be going off course. Off course there is more, but we’ll cover that soon!

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A4U Speaker: Magnus Nilsson (@nilsson_magnus): “A4U is surrounded by a high energy buzz”

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

Today we introduce you to Magnus Nilsson. Magnus works with integrated search and performance strategy for international blue-chip clients, with an increasing focus on display advertising and social media as new exciting technologies come to market.

Go see his answers here: (more…)

A4U Speaker: Sam Crocker (@SamuelCrocker): Using Your Competitor’s Tactics to Gain a Competitive Edge

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

First up is Sam Crocker (@SamuelCrocker), Sam is a Lead SEO (and Meme Expert) at Distilled in London and an SEOmoz Global Associate. He will be speaking on the session “Anything You Can Do, I Can Do Better: Using Your Competitor’s Tactics to Gain a Competitive Edge” on the Wednesday at 9.30 am. Go see his answers here: (more…)

State of Search radioshow – episode 28: “A4UExpo, WordPress and Microsoft and AOL buying TechCrunch”

Bas and Roy were joined in the first part of the show by Chris Johnson, one of the members of the Existem team who is organizing the A4U Expo conference in two weeks time. Chris talked about the content of the show, the new venue and the parties.

Remember you can go to A4U Expo FOR FREE by joining in in the competition State of Search is holding!

After the break Bas and Roy discussed how WordPress.com and Microsoft are working together and the acquiring of TechCrunch by AOL and more.

The shownotes are below. (more…)

Social Media Readiness Tips for Affiliates

Social Media can be a bit of a difficult space for an affiliate business. An affiliate website acts as a conduit to a merchant website; thus by that very nature much of “the story” belongs to somebody else. It must therefore seem to some that the only opportunity is the following: create multiple profiles – use automated software, or rent-a-fan packages to generate an audience of followers – publish automated messages containing links to your site – get clicks.

If short-term traffic and revenue boosts are your goal, then this may look like success to you. I’m not here to debate the morality of the numbers game or lament “there goes the neighbourhood”. I have no interest in lecturing an audience on the proper way to use a product which does not belong to me. I do however, know through experience that there are more benefits to participating in social media to be had.

At theMediaFlow we help develop affiliate websites into brands. We’ve seen how a true social media strategy brings many rewards and opportunities time and again. Many successful affiliate experts do this well, and generating an identity and buzz to an affiliate business seems to come naturally to them. On the other hand, some affiliate site owners may not feel disposed to social media or may not feel comfortable measuring “guru-touted” conceptual benefits of the conversation. It is not true that social media is difficult to measure, or that returns are less tangible.

Here are just a few of the immediate additional opportunities and benefits social media has delivered for one client… (more…)

A4U Expo presentations: from linkbuilding to Universal Search

The last two days Munich was filled with a lot of great content. The south German city was the host of this years

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • Europe. The show was once again a big hit. The organizers once again did a great job, the organization was very good.

    But off course, its all about the content. We have done some interviews and have gathered information on A4U Munich on our special A4U Munich Event Page. But there is more. Most of the speakers presentations have been posted online. Below you can find a selection. On the A4U Munich page you can find more! (more…)

    Tom Critchlow talks about Universal Search

    Universal Search has changed the search landscape. You now get videos, images, news, blogs, products and much more. At

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • Tom Critchlow talked about what you can do to get your results in the Universal Search results.

    I talked to Tom Critchlow after his talk at day 1 of

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • . Tom gives away his three tips, talks about the difference between affiliates and ‘regular’ business and more.

    Toms presentation can be found at the Distilled Blog. Go check it out!

    See more about

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • at our special A4U Expo Munich page. Find tweets, images, videos and posts from around the web!

    Time to learn from SMX Advanced London and A4U Expo Munich!

    It’s one of those weeks again. If you are in Search Marketing or working with or as an affiliate and you are looking to learn how to improve your business there is plenty of opportunity in Europe to get more information. That is, if the Icelandic ash cloud doesn’t stop you.

    In London SMX is starting their advanced sessions for the first time in Europe. The successful format has been running in the US (Seattle) for a while but SMX has decided it was time for Europe to get its own SMX advanced. Meanwhile on the other side of the North Sea affiliates and search marketers are (trying to) gathering in Munich where A4U Expo opens its affiliate doors for the first time. State of Search will try to give you updates on both events, so stay tuned!

    We have special pages set up for both SMX London and

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • to follow what is happening!

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