This session was broadly around SEO for affiliates, the convergence of social media with SEO and Google’s ‘organic takeover’ (favouring their own products in the SERPs.
One of two opening A4U London sessions was ‘Changing Consumer Habits’, a panel reviewing the growth of new technology and what this meant for the consumer over the next two years. It featured:
This session was moderated by Andrew Copeland, the Head of Affiliates at Tradedoubler. (more…)
In only a few weeks time London will again be ‘taken by affiliates’ for the A4U Expo 2012 in London. And off course (what else!) State of Search will be there, there are some of the blogging team speaking there while others will be blogging.
The agenda for the event has been up since last week already and now A4U has announced the keynote speaker for the upcoming event: Managing Director of Sales Logiq, Dr Mike Baxter. Het will be holding a presentation called “Getting Personal to Drive Conversion – Customer Behaviour Meets Big Data“. (more…)
October 2012 is just round the corner and on the 17th of the month, the next A4U Expo in London begins. State of Search are Media Partners at the event and will be bringing you updates on both days so keep a close eye on the blog between 16th and 17th October.
A4U have offered State of Search readers a 10% discount when you register to attend the event. All you need to do is use the following code upon registering – SOS10%
In the lead up to the event, State of Search put together some questions for Chris Johnson, Content Director at A4u – Affiliates4u.com to get their views on the show.
One of the bigger events in Europe in October is A4U Expo London 2012. After a successful European version in Barcelona earlier this year in October it is time again for A4U’s ‘home territory’: London.
Today A4U Expo launches their official agenda for the two days, which shows many different topics and some familiar faces there.
The conference has different topics covered. Topics including Data, Mobile, Engagement, Social Media, Affiliate Marketing, Analytics, User Experience, Search Marketing and Conversion will reinforce how the wider digital community are harnessing and integrating performance-based marketing on a far larger scale than has been seen previously. The two-day conference agenda will feature in excess of forty sessions across three tracks, designed to enable all delegates to benefit from beginner to advanced-level learning’s in our interactive theatre, plus key industry debate through our ‘panels-only’ session room – both of which are new for 2012. (more…)
State of Search has been a media partner of A4U Expo ever since the site started and has been traveling with A4U to London, Munich and recently Barcelona. Next year our trip might be a bit longer, since A4U Expo now officially announced it will be taking the show to the US: in March 2013 A4U will be organizing the first show across the big ocean: Global Performance Marketing Conference New York.
The concept will look the same as the shows in Europe with two days of conference and speakers on different topics which will all be of help of affiliates and networks attending. (more…)
This week at A4U Expo Gillian Cook was our ‘guest’ since she won the ticket to the conference. Gillian wrote down her experiences for us, which you can find below.
I was delighted to win the a4u competition last week. I’ve never been to an a4u expo and it was a great opportunity to go out to the event, visit Barcelona and meet Bas of course! Never one to pass up new opportunities, I was excited to learn more about the world of affiliate marketing. (more…)
At A4U Expo Barcelona 2012 I talked to Richard Baxter of SEOGadget, who was also speaking at the conference. I asked him to give us one tip for affiliates. Richard made a great analogy involving links and a Ferrari. See below.
At A4U Expo Barcelona I talked to Marcus Tandler (@mediadonis) who gave me one big tip for affiliates. Find the tip below:
At A4U Expo Martin Mc Donald talked about site architecture for Affiliates. The title might suggest it would be a very technical presentation, but in fact it was much more about getting affiliates to change their attitude.
There have been many Google Updates over the past few years, with Panda and Penguin of course sticking out. According to Martin McDonald, the way we are looking at the Google Updates is wrong. SEO’s act reactively to Google Updates like Panda. That is the wrong way around.
The first reaction to an update is panic. Affiliates say “Why have I lost all my traffic?”. When then asked what they have done it becomes clear that before they copied the hotel descriptions and ranked. This doesn’t work anymore. (more…)
For the upcoming A4U Expo, which starts tomorrow in Barcelona, we organized a contest to find a blogger who would join us in Barcelona and write for us. Even though the contest wasn’t the success we hoped for when we started this, we have a winner: Gillian Cook from SEOptimise will be going to Barcelona! Find her entry below and watch out for her thoughts on A4U Expo Barcelona 2012!
A few tips on how to become the social butterfly of A4U, make your boss fall in love with your brilliant contributions, and make legitimate friends who are more than distant contacts.
Next week its A4U Barcelona 2012. The first ever A4U Conference in Spain. Going up to the conference we are looking forward to the event by talking to speakers, organizers (on our radioshow) and today we have a previewpost from one of the speakers: Robert Durkin, explaining what his session is about next week. In his talk next week and in this post as well Robert Durkin will demonstrate how it’s possible to create a functioning affiliate site in 20 minutes.
The content of the session will cover off; data feed technology, website creation, data feed integration and the benefits that this activity brings to e-commerce and digital marketing managers. Robert will demonstrate how easy it is to use this technology and also highlight the commercial benefits that data feeds can bring the affiliate marketer. Robert started his online odyssey into e-commerce at an early age and will bring the subject to life
Data feed technology offers unparalleled access to merchant e-commerce product data for affiliate marketers. This enables the affiliate to offer their target audience relevant and engaging content that compliments the content on their site. This is good for both the merchant, in terms of sales, and the affiliate, in terms of network commissions! Most of the content can be created by using FusePump affiliate tools that are provided through the affiliate networks.
The ‘Creator toolsets’ enable affiliates to create content either directly from a data feed – selecting the relevant parts of the feed for their audience OR branded banner and widget advertising content. This be created in a matter of minutes. The advertising content adds branded professional IAB sized ad units that enhance the look and feel of the affiliate site. Another key advantage to using data feeds for advertising is that the content is updated (refreshed) on a daily basis
Data feeds allow affiliate marketers to unlock interesting product features that they can use to engage the online consumer. Technology savvy affiliates can manipulate data feeds to enhance certain product features. For example, the innovative travel affiliate site Sunscanner. Here the whole home page is a map of the world and the consumer selects a holiday based on travel time, price, date of travel and departure airport. It shows how engaging content can be created using product features. It’s presented in a creative, useful way that facilitates engagement with the products and captures the consumers imagination. All powered by data feeds!
Note: This post is part of the pre-show coverage for A4U Expo Barcelona for which State of Search is a mediapartner. The FusePump team are exhibiting in Barcelona at the A4U Europe this year. You can drop by the FusePump stand to talk about product data and how to generate incremental channel marketing revenue