Five Areas You Could Improve to Become the Ultimate Search Marketer
The last two weeks I’ve had the pleasure to interviewing 20 odd search marketers for a couple of roles I’ve been recruiting for. I’ve noticed a number of trends and patterns in the process but one thing really stood out – the improvement in the quality of candidates. Of all the rounds of recruitment I’ve been involved in, over the last six years, this has been the strongest cohort.Many people claim there’s still be a skills shortage but I’d argue otherwise, of this batch each candidate has had to do more to stand out.What skills really were on my shopping list which I think search marketers should be working on to ensure their career goes far?
The first skill was public relations. The task of link building is looking more like PR every-day, and the more traditional link building skills continue to become an easily purchased as a commodity. They even seem to exert less influence over the search results. Now the ability to put together a story pitch which you can approach a journo’s that have a trusting relationship with, is what link building is about. … Continue Reading







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