Archive for the ‘Conversion Analysis’ Category

The power of split testing – Conversion Conference London

Frank Overbeek from Sitespect started with a case study on Vegas.com

Vegas.com is the world’s largest Vegas city destination website, sells everything “Vegas”. They faced a dilemma on what to do with mobile. According to Pew research 38% of the US market use a mobile to access the internet. Comscore research pins this as 53% of users in the EU. 7% of Vegas.com traffic was from mobile with an increase in bounce rate of 50%.
Their actions were to start small:
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4 pillars of building trust online – Conversion Conference London

Tim Ash’s keynote began with saying it’s not about the technology, its about the inside of our own skulls, and focusing on that will deliver a lot of improvement in conversion rate.

Our lives depend on trust and there are thousands of actions every day that require trust. The pinnacle of trust is family and this deprecates as we move outwards. Building trust online is really tough because: (more…)

Top 10 tips for Conversion Rate Optimisation – #ProSEO Seminar 2010

Next up is Stephen Pavlovich, giving us a small insight into the world of conversion rate optimsation. His top tips?

1. Make a plan

Boring but essential, especially for CRO. Many people get tempted to jump straight into the test – that’s like going to the doctor’s and grabbing the first bucket of pills nearest to you. Think:
- Research and analysis (why aren’t visitors converting?)
- Solutions (how can we fix this?)
- Develop + test
- Review and expand (more…)

Google Analytics Weighted Sort is a License to Print Money

As I’m sure a lot of you are aware Google Analytics has recently added a magic little checkbox called weighted sort. I’m not going to go into the maths of how it works I’d rather illustrate a few great uses for it to wring out some more ROI from your website.

Firstly it appears when you sort a key column of data. If you created a report of all search traffic by keyword and sorted by bounce rate you’d get something fairly useless as the graphic below shows. (more…)

The Need for Speed in Site Performance and CRO: Time is Money!

time is money 300x188 The Need for Speed in Site Performance and CRO: Time is Money!A few weeks ago I blogged on the need for speed and enabling http compression within IIS and Apache. There have been recent posts on how http compression and crawl rate are related and how speed is now a ranking factor, albeit a small one. While crawl speed is important the effect of site speed on conversion rate can be far more devastating.

Recently we had a client that ran a live chat application that caused a load delay of around 8 seconds. We obviously got in touch quickly to let them know about the delay but they were unsure of the effect that would have. A load delay of this kind won’t affect the load speed for the crawler, (although WMT did pick it up which we will look at a little later) so really we didn’t have a leg to stand on, until we tested conversion rates. (more…)

SES 2010 – Day 2- Brian Eisenberg – 21 secrets of top converting websites

Firstly thanks to @LisaDMyers for inviting me to blog for state of search, really great to be involved in what will be a fantastic resource for all search professionals. But enough about that lets get into improving conversion rate which was a fantastic session at London SES 2010.

Brian Eisenberg (@grok) started out saying “Everyone’s websites suck, average conversion rates are about 3%, and they haven’t gone up particularly over the last 10 years. Technology has advanced so why not conversion rate?” that’s a pretty compelling argument especially given the amount of money companies spend on attracting traffic. (more…)

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