I’ve had a bit of a low profile on the SEO scene the last few months, it’s because I’ve been busy short-listing, interviewing and offering jobs to a new batch of recruits. It’s been an interesting process that I wanted to share with you some of the things I’ve learned that might make your life a bit easier if you’re in the process of attracting good SEOs.

They Might Not Call Themselves SEOs

Some of the strongest candidates we’ve found with our recruiter wouldn’t have described themselves as SEO, in fact a few of them hadn’t had much interaction with the world of search, but working in other internet marketing disciplines they actually had some of the specific skills a search marketing team is looking for. (more…)

I was surprised after publishing my last post here about a mis-leading search marketing firm cold calling me offering me PPC disguised as SEO that this wasn’t an isolated incident and seems to be happening all over Europe. My comments about the industry being at risk of being seen as bad as estate agents and traffic wardens seems even more stark and real.

So what can we do stop this slight on our reputations; as this could be much worse that just dirty looks at dinner parties, this could really ruin our fledgling industry. (more…)

I’m as guilty of anyone of using a headline full of hyperbole then writing an article much more reserved, but in this case I’m being completely honest. Unless the SEO industry does something fast we’re going to find ourselves in a situation where we’re as disliked as a profession as traffic recruiters, estate agents even traffic wardens.

I run a little website to promote a little sideline I have in wedding dj-ing. It isn’t much, has average SEO, but it gets me enough enquiries that I can convince my wife I don’t need to get rid of my PA, Records and DJ equipment.

A tiny site with very little traffic yet every couple of days I get emails from people asking for or offering payment for links. A little aggravating I’ll be honest but not the end of the world.
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