I was all set to write a piece about something entirely different, but an attempt at identity fraud this weekend and the fact that I have had to do a lot of online research to find out if I am at risk, has brought up the question
When it is your job to be found online, are the search and social fraternity at more of a risk when it comes to ID fraud? … Continue Reading
This is a guest post from a blogger who wishes to stay anonymous. Let’s call this blogger our own ‘Stig’ 
. The post is a ‘letter’ from an inhouse SEO to agency SEO’s. Because after all, they need to work together, whether they like it or not.
The ‘letter’ contains 7 notes from the inhouse SEO to the agency SEO’s. We are curious about your comments! … Continue Reading
SEO is a complex industry to be involved in as you can ask 5 experts to solve a websites ranking problems and you’ll most likely get 10 different strategies. The issue is 8 out of the 10 will work and each one will have strengths and weaknesses.
So how do you appoint an agency?
Hiring a reputable agency with a strong track record is the route a lot of companies go with but that also has its weaknesses as you may get the A team in the pitch but the C team actually works on your project. Conversely hiring a small agency may mean that they simply don’t have the resource or aren’t geared up for expansion leaving you frustrated with your level of service.
Having seen a few of these scenarios lately I thought I’d write a post on a few quick checks you can make to ensure you are getting value out of your agency. … Continue Reading
Starting this week things at Google are different. We’ve known for a few months now that Eric Schmidt would be stepping down as CEO and Larry Page would be taking over. This week that change is being made. No more quotes from Schmidt but we won’t be bored with Page’s renewed reign if signals are right. In his first week we see in the upcoming departure of product chief Jonathan Rosenberg.
Let’s make one thing clear: Page did not fire Rosenberg. Jonathan Rosenberg was asked, together with the other executives, to long-term, multiyear commitment plan about their future at the company. Rosenberg stated that he had always planned to step down in 2013 because then his daughter would go to college. He didn’t feel planning ahead would then make sense. … Continue Reading
Similar to Twitter’s little blue bird, time flies. It was this time a year ago that I wrote my most successful post on State of Search – 10 ways to grow your twitter followers and 10 essential tools to do it I must admit, I was surprised at how well it was received, to this date it has received 39 comments, over 400 re-tweets, 20,000 page views and nearly 13,000 visitors via search engines.
Today I want to revisit the Twittersphere but look specifically at how small local businesses can utilise Twitter to grow their followers, but most importantly their business. One thing I have noticed about Twitter is that some people are too caught up in the numbers game and try to artificially increase their followers. Local businesses really benefit from interacting, engaging and developing relationships with users who are local, so quick fixes such the search queries below won’t help much. … Continue Reading
This is a guest post by Dan Taylor, an “SEO in Manchester” and active blogger on his own and companies blog. Opinions expressed in the article are those of the guest author and not necessarily State of Search. Like this post? Let us know!
I have recently been interviewing for a graduate SEO role at Just Search, where I am SEO Manager. I have had some success – we employed an excellent candidate (who ironically didn’t have a university degree) but enough of the same issues kept on coming up that I would share my tips on getting your first job in SEO. … Continue Reading
I wear two very different hats in my day job, part of my time I spend working as a internet marketing consultant on SEO projects but a significant proportion on of my time is spent producing the iTunes most popular marketing podcast and it associated premium subscription service.
I have spent a little time in the consumer publishing world prior to getting into internet marketing but I’ve learnt more about online publishing while setting up our own paywall, and I think if I were to start again I’d be looking for inspiration from buskers rather than Murdoch and Co’s experiments with The Daily or The Times Paywall.
Pretty hot news coming from the Google headquarters in Silicon Valley: Eric Schmidt will be stepping down as CEO of Google to become “Executive Chairman,” with Google, whatever that role may mean. His position as CEO will be taken by Founder Larry Page.
I don’t have the time at the moment to write up an analysis of what and why but a quick overview of the facts:
Schmidt announced on the Google blog that he is stepping down as of April 4th. Day to day business will then be taken over by Larry Page. Sergey Brin will be working on strategy. Schmidt will be focussing on deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership. … Continue Reading
It’s that time of the year again! We are seeing numbers from all the major companies world wide, including the search engines. This Thursday Google will announce their numbers. But they might have a hard time beating the growth numbers which Yandex has produced. The Russian giants sees a growth of no less than 43% on a year to year basis.
I guess when Barry wrote about the alternative for Google last week, he was right when it comes to money. The company’s ruble revenue grew to 12.5 billion rubles ($410 million). Compared to 2009 that is an increase of 43%. They mainly make that money via contextual advertising. … Continue Reading
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