Posts on State of Search about ‘Bing’

Google: eh.. Pizza…?

Google recently launched a new TV ad. The video almost seems to be a parody. Just see for yourself (warning, it goes on for 10 (!) minutes:

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Steve Ballmer’s view on gaining search share with Bing

Microsoft’s Bing is gaining search share. They have been gaining search share ever since the launch of Bing on June 3rd, 2009. Since last august they are the number two search engine in the US. Even though Google is still by far the largest search engine in the US, Bing is slowly but steadily sneaking up behind them.

Steve Ballmer is convinced that Bing can be a major competitor for Google. Google’s CEO Eric Schmidt (referring to Facebook and Apple) pointed out that “Absolutely, our competitor is Bing. Bing is a well-run, highly competitive search engine.” So Google knows Bing is on its way.

In an interview with The Seattle Times Steve Ballmer explains the three steps Bing has to take to keep gaining search share. (more…)

Yahoo – Bing Search Alliance: what to expect?

Almost two weeks ago Yahoo announced it was (finally) going to test integrating Bing-results in their search engine results. Finally. But what is it we can expect from the big “Search Alliance” between Bing and Yahoo? In the video below Microsoft Advertising explains “how Yahoo! & Microsoft are working towards an easier way to advertise on Yahoo! Search & Bing through Microsoft adCenter.” Its not the search results but it is giving some insight in the things we can expect.

(Bada) Bing has done it again: Street Slide in Bing Maps, amazing

I’ve spoken before, and expressed my admiration with it, about Bing Maps and what they are doing. The use of Streetside in Bing was a huge step forward for Bing Maps in the competition with Google Streetview. And while Google is fighting law suits with Streetview Microsoft simply continues to develop their maps functionality.

At Siggraph 2010 Microsoft presented yet another add on to Bing Maps which has a high “WOW” factor: Street Slide. Together with Bing Streetside and an updated and improved Photosynth navigation (with new Ambient Point Clouds for View Interpolation to improve the transitions effect, see video at the end of this post) Microsoft is really making a huge step here. Check out this video:

So what makes this so special?

Streetview is nice, Streetside was already a bit nicer, why is this so special then? Well, its a number of things. When you’ve seen the video you’ll know already but just to highlight a few things which make this a very special Map application:
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Will Bings TV campaign make an impact on search market share?

Microsoft announced on Monday that they are to launch a multi-million pound TV campaign for Bing to challenge Google’s dominance within the UK. The first ad is now available on Youtube.

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The opportunity for Bing

Steve Ballmer recently said that their approach is to “take a little here and there” from the search giant but they are clearly taking the UK market very seriously indeed. Who can blame them, the UK is the only country in the world where online ad spend exceeds TV and with 60% of that currently being spent on paid search the opportunity is immense. (more…)

Forget Google Streetview, here is Bing Streetside: wow!

We probably have all seen tons of pictures of Google Streetview cars and trycicles. The presence of the cars and the fact they were taking pictures have gotten many to ask questions about the possible privacy issues. IF Google would ever be forced to do something about their Streetview-pictures, there is a very good alternative waiting for you over at Bing. Heck, I’m even not waiting for Google, I’m switching over now. The “new” Bing Maps is called Streetside Photos and is currently only available in Seattle, San Francisco and Vancouver (Canada).

But what a sight. Streetside uses the Photosynth technology to integrate Flickr photos in Bing Maps. Thus making it a much richer experience than the ‘simple’ Google Streetview. Check it out:

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Bing in 2010

Google has nothing short of a strangle-hold on the search engine marketplace. In the UK for example, the last few months has seen Google market share at around 90%, with Yahoo! and Bing around 3 – 4% each; with the remainder composed of Ask and “other.”

Despite these percentages many search professionals agree that even when rankings are fairly stable across each search engine, it seems like Google drives way more traffic pro-rata, than its competitors. With the sheer volume of traffic coming from Google, it is usually more rewarding to spend all your efforts pushing a page two-listing up a place, rather than getting to the top spot on Bing. (more…)

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