Archive for the ‘Bing’ Category

Is the 3rd largest Advertiser on Facebook a Bing Affiliate Scam?

facebook-ads

Don’t you hate it when you click on a link or an ad all of a sudden your browser is taken over? You can only search using a specific search engine and you get banners and pop ups all the time? You don’t want that. Still, there are ‘advertisers’ (if you can call them that) out there which lure you into the clicks and then take over, that’s what we sometimes call a scam.

These kind of ‘advertisers’ are usually found on untrusted sites. Websites which you should not even be visiting in the first place. If you go there, than it’s your own fault. But what if it happens on the World’s largest site? What if a Facebook advertiser does this? How would you like that?

Google’s anti-spam boss Matt Cutts did a shocking discovery yesterday. He found that the 3rd largest Advertiser on Facebook seems to be pulling these kind of stunts. And to make it even worse, it turns your default search engine into Bing. Not that Bing is bad, but from then on every search you do is making the advertiser money. Again, not a bad thing. But maybe they should tell us? (more…)

What Bing needs to bring to the table in 2011

Last monday I had an interesting discussion on Twitter with Paul van Oosterhout and Bart Schuijt about Bing. We were discussing what Bing would need to become a good alternative for Google. We had some ideas ourselves but I decided to involve a few more people on this question. So I started asking people “What does Bing (primarily) need to do in 2011 to become a major competitor for Google?”

Back to the basics

The first response I got from many people was that Bing needs to get better basic results. Although Bing has many great verticals, many of them even better than Google’s, search starts with the basics. When the basic results aren’t satisfying chances are people aren’t going to use the verticals either. They’ll probably just return to Google, no matter how great the verticals are. Maybe they will use the verticals sporadically but people are animals of habit and mostly will stick to one search engine for all their needs. (more…)

Bing starts chase: updates on Maps, Local, Mobile, Travel, Image Search and Facebook

bing-android

If you live in or near San Francisco you can attend a lot of great conferences, gatherings or press events. One place I would have liked to have been this week was the Bing Search Summit.

At the Summit Bing presented a lot, and I mean a lot, of new features. This might be the actual start of the chase Bing is preparing towards Google.

One of the things Bing announced that Facebook likes will become more important in ranking but there are also changes announced on local, Maps, Mobile, Travel and Image Search. (more…)

The futures bright, The futures Bing

This post was originally published in our newsletter. The last one of the year will be published soon, so be quick to register here and check out the earlier versions of our newsletter.

A few weeks ago I published a post on Holistic about whether Bing could be a viable alternative to Google – something which came up with some interesting results. Having watched the HTML5 enhanced version, I have to say I am genuinely impressed with some of the usability features they are integrating into the Google search engine. Unlike Google’s rushed and barely thought out implementation of Google Instants, some of the usability features of the HTML 5 enhanced version of Bing appear genuinely well thought out and well implemented.

Technologies within HTML5 have allowed them to integrate some very slick functionality – particularly with the new IE9 technologies – such as the video tag which can be used to change the new homepage. Whilst some people hate the background in Bing, I think both Google and Bing are trying to make their search engines ‘portal-like’ in their own right and social hubs to the rest of the internet. To this effect I think the new Bing framework does hold some significant promise for the future. (more…)

Facebook New Feature: The start of a Beautiful Friendship (Page)?

Facebook have released a new, slightly creepy feature, apparently around a week ago. I’m not sure if this is a phased roll-out, or if I’m just not watching closely enough, as I discovered this feature yesterday. Hang tight and I’ll take you on a little pedestrian journey through my social sphere and then we won’t be strangers any more.

Lunchtime – I see that my friend and fellow SEO Chicks and State of Search blogger Lisa Myers, has posted a new picture of baby Isla. I click on the picture and write my comment, then go to Lisa’s profile, to update myself on what she’s been up to in the past few days of maternity leave. That’s when I spotted this… (more…)

Bing integrates Facebook into their search: the next step in social search integration

It was clear that anytime soon something was going to happen between Bing and Facebook. Microsoft and Facebook already were working together on the search inside Facebook, but last night they announced a further cooperation. In the US (not in Europe yet!) Bing now uses Facebook “like” data to give you results from within your social circle on Facebook. Also they will be showing Facebook-powered people search results

The move is mainly important for Bing to get more attention for their search engine. They now have access to data which their biggest rivals Google don’t have. That makes that the step towards Bing might become easier for many users. The deal however won’t upset the search landscape just now, but it has potential. (more…)

Google: eh.. Pizza…?

Google recently launched a new TV ad. The video almost seems to be a parody. Just see for yourself (warning, it goes on for 10 (!) minutes:

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Steve Ballmer’s view on gaining search share with Bing

Microsoft’s Bing is gaining search share. They have been gaining search share ever since the launch of Bing on June 3rd, 2009. Since last august they are the number two search engine in the US. Even though Google is still by far the largest search engine in the US, Bing is slowly but steadily sneaking up behind them.

Steve Ballmer is convinced that Bing can be a major competitor for Google. Google’s CEO Eric Schmidt (referring to Facebook and Apple) pointed out that “Absolutely, our competitor is Bing. Bing is a well-run, highly competitive search engine.” So Google knows Bing is on its way.

In an interview with The Seattle Times Steve Ballmer explains the three steps Bing has to take to keep gaining search share. (more…)

Yahoo – Bing Search Alliance: what to expect?

Almost two weeks ago Yahoo announced it was (finally) going to test integrating Bing-results in their search engine results. Finally. But what is it we can expect from the big “Search Alliance” between Bing and Yahoo? In the video below Microsoft Advertising explains “how Yahoo! & Microsoft are working towards an easier way to advertise on Yahoo! Search & Bing through Microsoft adCenter.” Its not the search results but it is giving some insight in the things we can expect.

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