Last week I spoke at an internal event of a big company and afterwards I was talking to somebody who said to me “That Bing thing, that is never gonna make it right?”. I then replied that I thought it was gonna make it, but that in The Netherlands it simply wasn’t there yet in its full potential, but in the US it had already grown to a 30% market share.
Now slowly Bing seems to be also taking a bit of a bigger piece of the pie in the UK. According to Hitwise they are now the fastest growing search engine in the UK.
Now don’t get carried away right away, the numbers are very different from the US. Bing’s market share of searches between February and March 2011 grew by 0.28%, reaching a market share of 4.11%. The year-on-year figures show a bigger growth: 1.43%. Bing was the only one growing, both Google (-0.61%) and Yahoo (-0.52%) lost share to Bing.
When it comes to total market share Bing still has a long way to go in the UK. Google still has 90.02% market share. Bing and Yahoo together “only” account for 7.92%. So Bing isn’t there yet by far, but the growth is there, let’s see if it sticks.
Hitwise also looked at social websites. There Facebook is the dominant force with over 56% of all visits to social networks from UK Internet users in March 2011. But like Google Facebook also saw a drop in March: -1.22%. This traffic was lost to YouTube which now offers live events. That makes YouTube the fastest growing social network of March.
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Is this simply a triumph of marketing for Bing, or a genuine improvement in experience I wonder?
[...] Bing now also fastest growing in the UK. Google, Facebook drop slightly [...]