In the series about Integration today we look at how Social, Search and Branding influence one another. The post is written by one of the industries young talents Sam Noble, who specializes in exactly this combination.
Before the Internet really began to boom, when we wanted to make a purchase it would involve taking a trip down to our local shopping centre to look around the shops before deciding on what to buy. We relied heavily on the shop assistant to talk to us about the product we wanted to purchase and other than word of mouth recommendation from friends; the shop assistant was ultimately the one who would convince us to buy it.
This process was exactly the same when it came to deciding on signing up to a service, buying a new car, getting car insurance and even something as critical like buying a house!
Now the Internet is at an all-time high and with the introduction of social media over the past 10 years, it is becoming more apparent than ever that all businesses big and small need to be paying attention. (more…)