Over the past 12 months, I have been working hard with the rest of the Koozai team to increase our brand awareness within the SEO industry. In this blog post, I am going to share some of the tips, tricks and actions that we continue to undertake to boost mentions of our brand name online.
No matter what industry you work in, all or at least some of the initiatives mentioned below will help you to grow awareness of your brand and the sooner you start, the better.
It seems like a long time ago now that Google AdWords introduced filters to their browser environment and I want to spend some time in this post going through some of the filters that should be set up and used for all campaigns.
For those of you who don’t know about AdWords filters, they are available at campaign, ad group, keyword and ad text level and they can help you to identify any problems areas that may require attention.
Back in January, I decided to start my own meetup group with a view to finding more females that work in the Digital Marketing Industry. This was based on my own experiences with the leading SEO conferences in the UK being extremely male dominated.
Arranging meet ups is a great way to help increase awareness of a brand in any industry and if done correctly in the first instance, can be fairly easy to maintain moving forwards.
In this post I want to share some of the things that I learnt from this and provide you with a little checklist to help you create a successful meetup group in whatever niche you are looking to target.
This is penultimate session of Day 2 at SES London and at the SEO track we have Stephen Pavlovich and Jeff Slipko. Stephen and Jeff will be explaining how and why SEO links to brand building and goes beyond just increasing visitor numbers. The subject for the session is Understanding User Behaviour and Increasing Site “Stickiness” and some of the tips they give away should help websites to keep visitors on a site as long as possible.
The next session is all about Meaningful SEO Metrics. With more resources being dedicated to creating well optimised and keyword rich landing pages, Senior Management are demanding more proof of the return that they are investing. This session is led by Jon Myers and we have three great speakers discussing ways to move beyond the basic SEO metrics and look into more qualified measures to get the campaign budget increased to the level it needs to be at.
Next up in the PPC track we have Ben Jesson and Craig Sullivan talking about Conversion Rate Optimisation. In this session we are going to learn exactly how to change a website to achieve increases in profit in the shortest amount of time.
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This is the first of my five live blogging sessions for State of Search at the SES London Conference today. We will be listening to Jonathan Beeston and Sam Fenton-Elstone talking about PPC Campaign Architecture and how to get this key campaign element right and truly set up for success so let’s get started.
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Welcome to my first post as a full time blogger for State of Search. In this post, I am going to recap on some of the features within Google AdWords that have been launched over the past year which we should all be considering when managing campaigns in 2012.
With Paid Search (PPC) costs continuing to rise, it has become more important than ever to pay attention to how you are managing PPC campaigns. Google AdWords in particular has seen Cost per Click costs increasing significantly over the past year and this is set to continue as more advertisers start joining the PPC marketing game.
In addition to rising costs, PPC platforms are continuously adding new features and tools, which we all need to be aware of to ensure campaigns are running efficiently and are not wasting money. (more…)
In the series about Integration today we look at how Social, Search and Branding influence one another. The post is written by one of the industries young talents Sam Noble, who specializes in exactly this combination.
Before the Internet really began to boom, when we wanted to make a purchase it would involve taking a trip down to our local shopping centre to look around the shops before deciding on what to buy. We relied heavily on the shop assistant to talk to us about the product we wanted to purchase and other than word of mouth recommendation from friends; the shop assistant was ultimately the one who would convince us to buy it.
This process was exactly the same when it came to deciding on signing up to a service, buying a new car, getting car insurance and even something as critical like buying a house!
Now the Internet is at an all-time high and with the introduction of social media over the past 10 years, it is becoming more apparent than ever that all businesses big and small need to be paying attention. (more…)
On Friday 9th September over 500 search marketers met at The Corn Exchange in Brighton for BrightonSEO. It was my first time attending this event, and in comparison with some of the pricier conferences, was definitely one of the best.
Kelvin Newman from Site Visibility has been running this free SEO conference since December 2009 where he started it alongside Jaamit Durrani who sadly passed away last year. The conference was a great success thanks to Kelvin, Amelia, all the speakers and the sponsors of the event. (more…)
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