Posts by Samantha Noble

Samantha Noble is the Digital Marketing Director at Koozai, a Digital Marketing Agency based in Southampton and London. -- More articles and bio from Sam Noble
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A4U London Expo 2012 – Interview With Chris Johnson

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October 2012 is just round the corner and on the 17th of the month, the next A4U Expo in London begins. State of Search are Media Partners at the event and will be bringing you updates on both days so keep a close eye on the blog between 16th and 17th October.

A4U have offered State of Search readers a 10% discount when you register to attend the event. All you need to do is use the following code upon registering – SOS10%

In the lead up to the event, State of Search put together some questions for Chris Johnson, Content Director at A4u – Affiliates4u.com to get their views on the show.

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AdWords Enhanced Sitelinks Rolling Out Globally for Advertisers

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Back in February, Google announced that they would be testing enhanced sitelinks for advertisers with desktop adverts. Over the past few months, they have continued to test and improve their systems which create the sitelinks and results have proven very positive for advertisers using the enhanced sitelinks.

As such, the enhanced sitelinks are now being rolled out globally which is great news for AdWords advertisers.

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A Guide to all the Google AdWords PPC Settings

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I can’t remember the last time I looked at a new PPC account that ticked all the boxes when it comes to the settings available within Google AdWords. Some of the settings are very easy to understand and set up, whilst others can be a little more confusing.

The aim of this post is to talk you through all of the settings available for a Google Search campaign and how to use and implement them. Some of these may seem very obvious to you, but you would be surprised to know how many campaigns are purely opted into the standard settings only. Advertisers can be wasting so much money on their campaigns if they are not targeted correctly and following the advice in this post should help you to get the most out of your PPC advertising.

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Introduction to Google Analytics Shortcuts

Maze

A recent and welcome addition to Google Analytics is Shortcuts. Shortcuts have been designed to speed up the process of analysing different sets of data and to make advertisers’ lives a little easier.

Previously when advertisers logged into Google Analytics, they would need to apply various advanced segments or metrics to the data in order to be returned with the exact data they were looking for. This needed to be done each time you logged into Google Analytics and you would have to change the segment to show what you were looking for.

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Dear Google Analytics…. Please Help us to Help You

Help!

Since the launch of the new Google Analytics platform I have generally been pleased with the updates, but there are still a few issues that keep cropping up that make our lives very difficult.

I have spoken to a number of people in the Digital Marketing industry to get some feedback on what elements of Google Analytics they would like to see updated and have compiled a list in this post.

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Pay Per Click Taking Over The Search Results

The nice guys at Wordsteam have put together this infographic which takes a look at the impact that more prominent PPC ads are having on the average Google searcher.  There is no doubt that the paid search ads are now taking over much more real estate in the search results and the results they have found are incredible!

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Google Analytics Dashboard to Monitor Brand Engagement

Brand Keyword Pie

I don’t know about you, but I just can’t get enough of the Custom Google Analytics Dashboard. Whilst the standard sets of reports in Google Analytics are great, if you aren’t using the Dashboards yet, you’re certainly missing a trick. There is so much more that you can do to understand the traffic that is hitting your site; this will help you get the most out of your marketing campaigns.

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Awesome Marketing and Business Books – Recommended by the State of Search Team

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Over the past couple of years I have been to a number of conferences and always come away with a list of books that have been recommended by the speakers. This got me thinking about the types of books that people in the industry read, whether they are directly related to online marketing, SEO or business in general so I spoke to the State of Search team and have compiled this amazing list.

I hope you find some of these useful and would love to hear what books you would recommend so if you have anything to add, please leave a comment at the end of the post to share with all the State of Search readers.

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Online Brand Management using Google Analytics

Social Network Interaction

Over the past two months I have been doing a lot of research into tools that can be used to monitor mentions of a brand name and assist with managing a brand’s reputation. During this research I uncovered some great functionalities right under my nose in a tool that most people in digital marketing are immersed in everyday, Google Analytics.

There are some basic features that everyone should be using for online brand management in Google Analytics, which I am going to go through in this post. I am also going to cover elements of the new social reports in Google Analytics, which can show you some really interesting data about your brand.

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Overlooked, Underloved and Unknown Analytics

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There are many analytics packages that are used and each come with various features. One of the most used analytics packages by far is Google Analytics. In this session, four speakers who are experts in this field are going to show us tools and features that you may or not be aware of that will help you to improve the performance of your website and increase your ROI.

This is a session I am really looking forward to as Martijn Beijk, one of the State of Search bloggers is taking to the stage along with Anna Lewis, who is a fellow member of the Koozai team!

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Winning The Conversion: Creating “Can’t Say No” Paid Search Landing Pages

buy it now

Running a paid search campaign isn’t just about getting your campaign optimised and driving traffic to your site, more importantly the landing pages need to convert otherwise you will not be getting the ROI you are looking for.

In this session at SMX London 2012, four great speakers take to the stage to share their tips on how to create effective landing pages that people just can’t say no to.

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8 Ways to Boost Online Brand Mentions

Social-Properties

Over the past 12 months, I have been working hard with the rest of the Koozai team to increase our brand awareness within the SEO industry. In this blog post, I am going to share some of the tips, tricks and actions that we continue to undertake to boost mentions of our brand name online.

No matter what industry you work in, all or at least some of the initiatives mentioned below will help you to grow awareness of your brand and the sooner you start, the better.

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