Posts by Samantha Noble

Samantha Noble is the Digital Marketing Director at Koozai, a Digital Marketing Agency based in Southampton and London. -- More articles and bio from Sam Noble
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Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed

Facebook

It wasn’t until I found out that I was expecting my first child towards the end of 2012 that I really started looking at how photos get shared on Facebook. Looking at what my friends and family do was really interesting and it got me thinking about what I will do when the baby is born and whether I would share my photos across my Facebook network.

Earlier this month, Facebook announced their Q1 earnings and engagement statistics. It is reported that Facebook now have 665 million daily active users and 1.1 billion monthly active users. Active mobile users now stand at 751 million, which was a huge jump compared to Q4 2012 which had 680 million users.

Now, those numbers are very significant and they are continuing to rise, meaning that Facebook is easily dominating the social media world.

As good as this is for Facebook, it also brings a lot of potential dangers and threats as the number of users continues to increase. Over the years working in this industry, there have been countless times when Facebook has been under scrutiny for issues with their security settings, sometimes meaning that once private updates and photos may have been accessible by the public community.

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Guess who and win a ticket to SMX London

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*****COMPETITION IS NOW CLOSED*****

Here is your chance to win a last minute ticket to SMX London for both days! Guess which two search celebrities are on this picture and you might be the winner of the ticket.

We will be drawing a winner early tomorrow morning and the winner will be announced on this blog post, our Facebook page and our Google+ page.

For your chance to win, please  leave a comment with your answer on this post or head on over to our Facebook or G+ Page and comment there!

Good luck!!

Take a Guess….

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The Answer is….

Matt Cutts and Danny Sullivan!

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AND THE WINNER IS:

The winner of the SMX London ticket is James Finlayson. See you there tomorrow!

James

Going Beyond Rankings With Google Analytics

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Imagine a world without search engine ranking data.

Imagine a world without keyword data.

With the introduction of personalised and localised search as well as the dreaded (not provided) data in Google Analytics, this is where I think we will be in the very near future. I don’t know about you but I am finding ranking data and keyword data more and more unreliable as the weeks go on, which is what has led me to writing this post.

We need to open our eyes to other measurement metrics so we can start to re-educate clients and CEOs to other ways of tracking performance that does not include rankings. I am going to focus on showing you different reports from within Google Analytics to help you achieve this.

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Turning Google Analytics into a Webmasters Toolbox – #brightonseo

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We are back from the first break at BrightonSEO and I am blogging from within the Corn Exchange in the Data Track. There are four speakers on stage for this session and I am covering the presentation from Anna Lewis, looking at Turning Google Analytics into a Webmasters Toolbox.

This is the second time we have seen Koozai’s Anna Lewis speak at BrightonSEO and her presentations are always packed full of actionable insights and tips for using Google Analytics. Let’s get started!

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9 Pinterest Tips for Business Profile Pages

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Having spent some time looking through the State of Search blog to see what areas have not been covered, I was surprised to see that we had a limited number of posts surrounding Pinterest. This up and coming social platform is continuing to gain traction and more and more businesses are starting to take note.

With this in mind, I wanted to share with all the State of Search readers some 9 tips for making Pinterest work for your business profile page.

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15 Tips for Successful Remarketing with Google Analytics and AdWords

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Earlier this month, I presented at SES London looking at Remarketing with Google AdWords and Google Analytics. Part of my presentation looked at top tips that advertisers should consider and pay attention to when they are running a remarketing campaign to help get the best results.

In this post, I am going to talk through 15 tips and recommendations which you should be able to take away and implement within your remarketing strategies and campaigns.

My slides from SES London are available to view on Slideshare if you want to take a look through the entire presentation in more detail.

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Event Preparation and Blogging Tips – From the State of Search Team

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To continue with the events week theme on State of Search, I spoke to a some of the blogging team to get their tips and pointers on attending events and taking notes at events.

Many of the State of Search blogging team are pros when it comes to writing up conference sessions seeing as they have attended and covered so many for us. We are hoping that you can take away a few pointers from them to make going to conferences a better experience for you in 2013.

The two questions that were asked:

  1. What is your top tip for taking notes and/or blogging at a conference or event?
  2. What is your top tip for preparing to attend a conference or event?

Let’s get started:

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A look at #BrightonSEO Workshops with Aleyda Solis and Kevin Mullaney

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In the third and final interview in our BrightonSEO workshop series, we speak to Aleyda Solis, International SEO at SEER Interactive and Kevin Mullaney, Head of Search Marketing at Render Positive.

Aleyda known specialism is mobile SEO and this is the subject she will be covering in-depth throughout the one day course. By the end of the day, attendees will be equipped with everything they need in order to deliver an effective mobile SEO campaign that drives visits and conversions from mobile visitors. To book your place on the course, click here.

Kevin is going to run the local SEO workshop giving attendees and end-to-end overview of local search for all levels of expertise. If you are attending the course, you can expect to leave with the skills required to implement a local strategy for your business or your clients including best practice technical implementation of Google+. To book your place on the course, click here.

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A look at #BrightonSEO Workshops with James Agate and Carla Marshall

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In the second interview in our BrightonSEO workshop series, we speak to James Agate, Founder of SkyRocket SEO and Carla Marshall, SEO Director at ReelSEO.

James is running a workshop on advanced link building techniques and he will be walking attendees through techniques that will work in highly competitive industries to give you a wider range of ways to build links that get those rankings moving. To book your place on the course, click here.

Carla has a real interest in Video SEO and will be sharing her knowledge to cover the latest techniques that are not only proven to work but are suitable for beginner and advanced level SEO’s. To secure your place, click here.

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A look at #BrightonSEO Workshops with Tim Grice and Dara Fitzgerald

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Over the next three days we will be running  a series of interviews with the trainers at the BrightonSEO workshops. If you haven’t booked a place yet, do so soon as tickets are selling out fast.

In the first interview of the week, we spoke to Tim Grice, Head of Search at Branded3 and Dara Fitzgerald, Head of Insight at FreshEgg.

Tim will be running a workshop on one of the hottest topics over the last six months, Penalty Recovery and Future Proofing SEO Strategies. If you are attending this workshop, you can expect to walk away packed full of knowledge about what links are ‘unnatural’, what an effective recovery would look like and how to develop a strategy for your link building that will stand with you through the test of time.

Dara is focusing on advanced techniques you can use with Google Analytics which will help attendees get more insight out of campaigns and ensure they can measure campaigns more transparently. Some of the core features that Dara will be looking at include Advanced Segments, Event Tracking, Cross Domain Tracking, Custom Reports and more. To book your place, click here.

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State of Search Conference Update January 2013

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It is time for the first conference update of 2013 and one thing we can definitely say is that 2013 is going to be an exciting year for conferences. State of Search are partnering with events all round the world to bring our readers updates from the many of the events….LIVE!

Earlier this month, we put together a list detailing all the events coming up in 2013 so make sure you keep an eye on this and sign up to attend any conferences you want to. Most of the events offer an early booking discount so worth getting your ticket booked.

Search and Social Events in 2013

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Steps for Conducting an Online Brand Audit

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There could be a number of reasons that you need to do an audit of a brand, and it is important that you look at lots of different measurements to ensure you are getting the right answers. There is no point analysing a brand without taking different metrics into consideration.

In this post I am going to run through the metrics that I look at when conducting a brand audit, which should help guide you through this process on a step-by-step basis.

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