Posts by Sam Noble

Samantha Noble is the Digital Marketing Director at Koozai, a Digital Marketing Agency based in Southampton and London. -- More articles and bio from Sam Noble
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Overlooked, Underloved and Unknown Analytics at #SMXLondon

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There are many analytics packages that are used and each come with various features. One of the most used analytics packages by far is Google Analytics. In this session, four speakers who are experts in this field are going to show us tools and features that you may or not be aware of that will help you to improve the performance of your website and increase your ROI.

This is a session I am really looking forward to as Martijn Beijk, one of the State of Search bloggers is taking to the stage along with Anna Lewis, who is a fellow member of the Koozai team!

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Winning The Conversion: Creating “Can’t Say No” Paid Search Landing Pages at #SMXLondon

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Running a paid search campaign isn’t just about getting your campaign optimised and driving traffic to your site, more importantly the landing pages need to convert otherwise you will not be getting the ROI you are looking for.

In this session at SMX London 2012, four great speakers take to the stage to share their tips on how to create effective landing pages that people just can’t say no to.

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8 Ways to Boost Online Brand Mentions

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Over the past 12 months, I have been working hard with the rest of the Koozai team to increase our brand awareness within the SEO industry. In this blog post, I am going to share some of the tips, tricks and actions that we continue to undertake to boost mentions of our brand name online.

No matter what industry you work in, all or at least some of the initiatives mentioned below will help you to grow awareness of your brand and the sooner you start, the better.

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Google AdWords Filters and How to Use Them

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It seems like a long time ago now that Google AdWords introduced filters to their browser environment and I want to spend some time in this post going through some of the filters that should be set up and used for all campaigns.

For those of you who don’t know about AdWords filters, they are available at campaign, ad group, keyword and ad text level and they can help you to identify any problems areas that may require attention.

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How to Organise, Market and Promote a Successful Meetup Group

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Back in January, I decided to start my own meetup group with a view to finding more females that work in the Digital Marketing Industry. This was based on my own experiences with the leading SEO conferences in the UK being extremely male dominated.

Arranging meet ups is a great way to help increase awareness of a brand in any industry and if done correctly in the first instance, can be fairly easy to maintain moving forwards.

In this post I want to share some of the things that I learnt from this and provide you with a little checklist to help you create a successful meetup group in whatever niche you are looking to target.

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Understanding User Behaviour and Increasing Site “Stickiness” at #SESLondon

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This is penultimate session of Day 2 at SES London and at the SEO track we have Stephen Pavlovich and Jeff Slipko. Stephen and Jeff will be explaining how and why SEO links to brand building and goes beyond just increasing visitor numbers. The subject for the session is Understanding User Behaviour and Increasing Site “Stickiness” and some of the tips they give away should help websites to keep visitors on a site as long as possible.

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Meaningful SEO Metrics at #SESLondon

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The next session is all about Meaningful SEO Metrics. With more resources being dedicated to creating well optimised and keyword rich landing pages, Senior Management are demanding more proof of the return that they are investing. This session is led by Jon Myers and we have three great speakers discussing ways to move beyond the basic SEO metrics and look into more qualified measures to get the campaign budget increased to the level it needs to be at.

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Conversion Optimisation for PPC at #SESLondon

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Next up in the PPC track we have Ben Jesson and Craig Sullivan talking about Conversion Rate Optimisation. In this session we are going to learn exactly how to change a website to achieve increases in profit in the shortest amount of time.

Moderator:

  • Loren Baker, VP of Business Development, BlueGlass Interactive, Inc.

Speakers:

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PPC Campaign Architecture at #SESLondon

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This is the first of my five live blogging sessions for State of Search at the SES London Conference today. We will be listening to  Jonathan Beeston and Sam Fenton-Elstone talking about PPC Campaign Architecture and how to get this key campaign element right and truly set up for success so let’s get started.

Moderator

  • Jon Myers, SES Advisory Board; Director, Account Management, Yahoo! UK & Ireland

Speakers

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