Hi Everyone! Some of you will remember that I wrote an article here on State of Search about integrating online and offline marketing efforts and as a case study I used the Hoxton Hotel’s £1 sale from January of this year (2011). Although there were a lot of positive things to say about the efforts in general – I still think it is one of the single greatest “free PR” efforts in recent times – there were some technical concerns with the site and a number of people who complained about their experience.
After the most recent installment of the sale yesterday I had a great chat with the men behind the website to get a feel for what they learned from last time, what they improved and what still needs improvement. A very big thank you to Mark McDermott (Founder) and Aidan Kane (Lead Developer) from Codegent for taking the time to speak to me about everything going on “behind the code”. (more…)