Perhaps its something that affects the UK market more than most, however talking to a number of the colleagues both at SES London last week and since my return to the local scene the issue of SEO staff or more like the lack of it. A conversation with Richard Gregory at Latitude last week, as well as others from other colleagues at Group M and wider agencies highlighted a significant demand for SEO talent which at present many organisations are struggling to deal with. The net effect of this is an obvious rise in renumeration that many skilled SEO practioners can demand – and even more junior staff now demanding competitive salaries particularly in comparison with many of similar marketing related occupations – and even PPC. Perhaps the only similar channels are that of both social media and more recently conversion rate optimisation experts where one might argue demand is even more acute.
It would also appear that the problem isn’t just limited to the UK. Recent surveys by both Onward Search and SEOMoz suggest SEO in the states shares many similar traits in terms of both the demand and supply side issues as we do here in the UK with New York, Los Angeles, San Francisco and Chicago leading the way in terms of potential wage earners in the states. (more…)