I used to be a bit of an SEO tool junkie. Whenever a new tool was announced I’d drop everything and go find out what it did, signup for a free trial or even start paying for it straight away if I was really impressed.
But my life as an SEO didn’t start like this because I didn’t have the money to invest in tools, I built my first website using Notepad and a free FTP program. Even when I started to learn SEO properly and get my sites ranking, it was a while before I could afford to buy a website creator and some
spamming link building software. I learnt most of my skills the hard way, I really wanted to take the easy route and let tools do the hard work for me, but I genuinely couldn’t afford to.
Looking back, I think I was making up for lost time when I started signing up for every new tool that came along! I seem to have gone back the other way now as I only use a small amount of SEO tools each and every day.
The fact is, you probably don’t need to pay for SEO tools in order to learn your trade or get results. But in many instances, they can sure make your life a hell of a lot easier and free up your time to work on more interesting tasks. But how do you know when to invest? How much should you invest? How do you know that a subscription is worth keeping?