There’s no denying it, the world is getting smaller. Not in the sense of population, or even the amount of Internet users (in fact, in that case it’s quite the opposite!). However, geographical borders or familiarities online are arising at an increasing rate.
To many respects, the Internet is the one global business place, a shop front that can be accessed by anyone (with an Internet connection) 24 hours a day, 7 days a week, 365 days a year. This presents a fantastic level of opportunity for digital marketers. A rate of Internet penetration now reaching 34.3% (38.1% in the top 20 world countries) shows this level of opportunity is only going to grow… (more…)