Posts by Martijn Beijk

Martijn Beijk is an SEO & Web Analytics consultant, international speaker and lecturer. He is one of the participants of the Local Search Ranking Factors. More articles and bio from Martijn Beijk
Visit Martijn Beijk's website

Impact of SSL Search

State-of-search-notprovided-1

Google has introduced encrypted search per 17th of October. It rolled out initially on google.com

The introduction of this so called ‘making search more secure‘ strategy caused quite a stir and ongoing discussion takes place here, here and in our own State of Search podcast here.

At the beginning the impact seemed to be in the single digit numbers being about 2%-3%. Last week I started to notice a dramatic increase on these numbers, so I decided to do some historical reporting on the percentiles. (more…)

SES Amsterdam: Unleash the power of your organisation for SEO results

strategy-chess

Another summary of a session at last weeks SES Amsterdam 2011; Sander Tamaela, SEO manager at Onetomarket,  speaking about how to unleash the power of your organisation to get the most out of SEO.

First of all, explaining how SEO has evolved, all the way up to the recent Panda update, now a hot topic – but if you are worried about this you have been spending the last few years on the wrong SEO strategy. Who should SEO be accounted to? Not to your SEO (consultant) – but rather to your whole organisation – Sander explains. (more…)

Google Analytics Premium a game changer?

Google-Analytics-Premium

Last week, Google launched Google Analytics Premium. An enterprise solution for some of the largest customers that currently use the Google Analytics free edition. These customers have specific needs that Google Analytics could not meet previously. Yesterday, one of the few selected Premium Resellers, Cardinal Path presented Google Analytics Premium with a 1 hour webinar and Q&A.

I will summarize the session for our readers. (more…)

Maximizing conversions in a client-agency relationship

knot

Many of our readers here on State of Search are online marketing consultants, (in-house) SEO’s, web analytics report monkeys (face it) or evangelists -  or are one way or another dealing with client – agency relationships when working on online campaigns. Hopefully this post will help you get some more ideas on how to get better results in your effort on optimizing campaigns by working closely with your client.

Once you have done all the best you can to try and attract more traffic to your (clients) website and have done some testing to increase the conversion rate you still want to get even better results. Hopefully this post will be able to look at often overlooked ways on how to do so. (more…)

Webmaster Tools Metrics That Matter

wmc

Google Webmaster Tools, or Webmaster Central, is to be considered on of the more useful tools in the SEO toolkit that google is providing. Some of its features include showing how Google crawls, indexes and rank your site, the way people find your site in search result and the CTR on the clicks that follow by those result pages. Also you can find out, although limited, who is linking to you and to what pages, receive (email) notifications or alerts when your site contains malware, your WordPress installation needs an update or other issues that have been detected.

Why use Google Webmaster Tools?

So why should you use Webmaster Tools? Some of its features mentioned earlier already indicate why it might be helpful to verify your site and look into it periodically. Let’s go into some of the features that are available and understand how they can be of help to basically any webmaster or SEO. (more…)

Monitoring your server uptime and performance

pingdom

Most of us are afraid of experiencing server downtime or loss of performance as this might result in loss of rankings, removal from the SERPs and loss in conversions.

This post aims at providing some insights tools that are available (either paid or free) to monitor your server performance and uptime. Some of them are paid, some of them are open-source and self-hosted. Each of the tools has its own characteristics and it really depends on what your needs are or what your technical experience level is to find a solution suitable for you or your company. (more…)

IPv6 and search – getting ready for the future

Google_IPv6_courtesy_google_inc

Today we welcome a new blogger to our team: Martijn Beijk. Welcome Martijn, good to have you on board!

The Internet has integrated fully with our everyday live – some of us cannot live without. This has made (at least most of) us forget how the internet started to exist and what the underlying architecture is. Even with search we have to deal with the architecture of the Internet everyday.

Your computer is connected to the Internet via your Internet Service Provider or your router (which probably uses Network Address Translation) – which in its turn is connected to your ISP. You might be browsing via a proxy. Everything connected to the Internet uses an IP (Internet Protocol)  address. You might  not be aware that when you type in www.stateofsearch.com there is an extra service (DNS) translating the domainname to an IP address for you so you will not have to memorize all the  billions of numbers.

Not trying to get into too much technical detail, the IP addresses that are available in the IPv4 (version 4 of IP)  are now fully allocated. the last blocks have been depleted. none left. Time to look into the future, what can you expect. (more…)