As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take. This has led to a rise in re-marketing budgets. It sounds very simple; however, in the early rush to embrace re-marketing, many brands are wasting budget on ineffective or lazy approaches.
In this session, experts shared their experiences with re-marketing and the impact it has had on advertisers’ overall ROI.
Jon Myers, SES Advisory Board; VP, Commercial Director EMEA, Marin Software
Jon started by introducing the speakers highlighting their experience and key skills in the re-marketing sector. (more…)