The session covered why content remains key. With frequent algorithm updates, how can you keep producing great content and avoid penalties? This session explored the various types of content sites you should be creating, how to re-purpose existing content and slice it up for social media. (more…)
SMX London 2013 was opened by Jim Sterne who focused on a key role for the search professional as a company insight wizard.
He started by explaining the role of the company insight wizard. The focus needs to be on moving the company forward and not specific tactics. Search professionals have their hands on the numbers and you can use this to be a great analyst. (more…)
With much of the world now accessing the web through mobile devices, there is no doubt that failure to optimise for mobile will damage your global web performance. This session will highlight the key factors in optimising international websites for mobile.
This session discussed:
Bas van den Beld, Marketing/Search Strategist, Founder, Stateofsearch.com
Bas started with a story about his studies in history at university. His professor came on stage and said “don’t believe a single word you will hear over the next four years”. The study of history is more about what you’re thinking. We want to trust what we see and trust what we hear from the people around us. Only 5% of our decisions are made when we are aware of making a decision. We end up relying on the people around us to help guide us to make good decisions. This is especially true in choosing a restaurant. (more…)
Quality content is at the heart of any post-Panda SEO strategy. To develop quality content, you need a steady stream of ideas and executions that engage your audience and build search equity. But how can you create this when budgets and resources are being squeezed? This jam-packed session covered multiple case studies and statistics to help.
Moderator:
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
Lee Odden started by introducing the panelists and session. There is so much more content that’s being created on a monthly basis and it’s also very effective on its own but even more so within the SEO sphere. (more…)
As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take. This has led to a rise in re-marketing budgets. It sounds very simple; however, in the early rush to embrace re-marketing, many brands are wasting budget on ineffective or lazy approaches.
In this session, experts shared their experiences with re-marketing and the impact it has had on advertisers’ overall ROI.
Moderator:
Jon Myers, SES Advisory Board; VP, Commercial Director EMEA, Marin Software
Jon started by introducing the speakers highlighting their experience and key skills in the re-marketing sector. (more…)
Jon started the Wednesday keynote with a small change. Dara Nasra was originally going to present the keynote but he was sick. Jon suggested everyone tweets Dara to wish him well. The session was then handed over to @Ollisnoddy who is the head of planning at Twitter.
Olli started talking about the origins of twitter 7 years ago and talked about how twitter started in the first place. Jack Dorsey loved couriers and the information that had about the city. Twitter aims to be the pulse of the planet. (more…)
There are many awesome traits of the typical SEO, from the constant inquisitiveness to the unparalleled competitiveness, but we often see ourselves as an island within the digital marketing sphere. In my opinion this is the biggest threat to SEO. In no way do I believe that SEO is, or ever will be, dead. I do however believe it is going to get far harder to do great SEO without great integration.
Quite a few people of late have asked me what it’s like to branch out on your own and run a search agency. To me it’s very similar to playing several games of chess concurrently. You need to keep a constant eye on all things from finance and marketing to production, R&D and HR. The ever changing nature of search adds a level of complexity to it all that’s really quite challenging.
Now I have made a hell of a lot of mistakes along the way. Some people I backed way too much for too long and others I probably failed by not communicating effectively enough with them. Most of the mistakes I learned from (I hope!) and, as a result, tried things differently the next time the situation cropped up. I am a big believer that the right decision is a series of small decisions rather than one massive one as you learn things along the way that change your perspective.
The last week I was managing a big migration for a client when the development team was very short on time. Needless to say it wasn’t smooth which made me think that there needs to be more communication between SEOs and developers for both our sakes but that is probably a discussion for another day.
What I think will be more useful right now is to cover a few of the essential elements and strategies when planning a migration and issues that I’ve picked up along the way. (more…)
This session at A4U was a great one and concentrated around EdgeRank which is the algo that determines what content is being displayed on a persons Facebook page. Kelvin focused on what EdgeRank is and how its constructed, Martin covered his experience with the Guardian app and Jeremy concentrated on ROI calculation. (more…)
Dr Mike Baxter, Sales Logiq
Mike Baxter delivered the keynote at A4U and he delivers strategic consultancy to many blue chip brands around the world from Sony to Google and wanted too share some insights from his experience. (more…)
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