Next up a SES we have session with Matt McGowan, Managing Director, Americas, Incisive Media, Ralph Tegtmeier, aka, Fantomaster, Tracy Falke, Director of Content, Search, Social Media & Emerging Technology, Powershift Media Group & Jonathan Allen, Director, SearchEngineWatch covering off some of the best ways to promote yourself on Twitter and use some of the automated tools to make managing an account easier.
Here were some of the bits I found most interesting/useful…
The fact is display and search are getting ever closer, I thought more attendees would want to learn more about how the biddable media but a half empty room suggests otherwise. Ultimately their loss and our gain as, Ciaran Norris, Head of Digital, Mindshare Ireland, Sacha Berlik, Founder and CEO, mexad & James Yancey, Managing Director, SearchIgnite Europe shared their view.
Here were the big takeaways
I’ll be honest when Bas sorted tickets for us to cover SES London there was one session I really wanted to really wanted to cover this one with Lee Odden from Top Rank Blog.
Here are my big take aways from his session.
In one of the first sessions of SES London John Butler, Fromer Global Head – Communications & Media, dunnhumby shared some of his experience in ‘Loyalty Marketing’.
To be honest the session did not really what the headline title of the session ”Monetising Social Comerce” suggested but some interesting take aways none the less. (more…)
I wear two very different hats in my day job, part of my time I spend working as a internet marketing consultant on SEO projects but a significant proportion on of my time is spent producing the iTunes most popular marketing podcast and it associated premium subscription service.
I have spent a little time in the consumer publishing world prior to getting into internet marketing but I’ve learnt more about online publishing while setting up our own paywall, and I think if I were to start again I’d be looking for inspiration from buskers rather than Murdoch and Co’s experiments with The Daily or The Times Paywall.
Despite the best lobbying efforts of our biggest sporting star, a newly engaged king-to-be and our Prime Minister England failed miserably in their attempts to gain the right to host the 2018 World Cup, I’ll leave the discussion on they whys and the wherefores to the better qualified; what interested me was how convinced everyone seemed to be of the success of the bid despite its impending failure. I don’t think this was naive wishful thinking but the kind of self deceit that often affects un-successful link builders.
So what can we learn from the disastrous bid to help us become better link builders.
I’ve had a bit of a low profile on the SEO scene the last few months, it’s because I’ve been busy short-listing, interviewing and offering jobs to a new batch of recruits. It’s been an interesting process that I wanted to share with you some of the things I’ve learned that might make your life a bit easier if you’re in the process of attracting good SEOs.
Some of the strongest candidates we’ve found with our recruiter wouldn’t have described themselves as SEO, in fact a few of them hadn’t had much interaction with the world of search, but working in other internet marketing disciplines they actually had some of the specific skills a search marketing team is looking for. (more…)
So it turns out LDA doesn’t have quite as strong a correlation with search results as SEOmoz initially led us to believe. Turns out when they were doing their calculations they made a mistake. I’m not surprised it looked like some serious number crunching their end, but then I gave up half-way through my maths A-level, so I’m no expert.
Fair play to Rand & co, their analysis of data they’ve been getting out of their tools and is pretty unique in the blogosphere, but this latest mis-hap really illustrates that trying to work out the exact nature of what Google look at to order rankings is a lost cause.
I’ve become a bit of a regular blogger here but most people in the SEO industry know me through the growing BrightonSEO events I’ve been involved in arranging over the last year or so.
We started out with occasional social drinks and we’ve been able to grow to the stage of arranging a couple of half day conferences where we we’ve overwhelmed with the number of attendees.
And the great thing about these events have been that they’re free, opening up search marketing conferences to people who have never attended some of the great, but pricey events that occur all over the UK. (more…)
Gone are the days when link building was merely checklist of repetitive tasks you could work your way through and given enough data entry and link requests you could start to see yourself rise up the rankings.
It requires a huge combination of skills that no one person or type of person could ever manage. Like any good sports team you need a mixture of talents and an understanding of each other strengths to really do well.
In real life it’s a hard job; but when day-dreaming of the link building dream team it’s much easier job to pull off. (more…)
I was surprised after publishing my last post here about a mis-leading search marketing firm cold calling me offering me PPC disguised as SEO that this wasn’t an isolated incident and seems to be happening all over Europe. My comments about the industry being at risk of being seen as bad as estate agents and traffic wardens seems even more stark and real.
So what can we do stop this slight on our reputations; as this could be much worse that just dirty looks at dinner parties, this could really ruin our fledgling industry. (more…)
I’m as guilty of anyone of using a headline full of hyperbole then writing an article much more reserved, but in this case I’m being completely honest. Unless the SEO industry does something fast we’re going to find ourselves in a situation where we’re as disliked as a profession as traffic recruiters, estate agents even traffic wardens.
I run a little website to promote a little sideline I have in wedding dj-ing. It isn’t much, has average SEO, but it gets me enough enquiries that I can convince my wife I don’t need to get rid of my PA, Records and DJ equipment.
A tiny site with very little traffic yet every couple of days I get emails from people asking for or offering payment for links. A little aggravating I’ll be honest but not the end of the world.
(more…)
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